Daryl “Laine” Coleman
I am a tenacious and highly trained medical device sales hunter and business development professional involved with Fortune 500 companies. With proven multi-level sales success in product and business development, I have been able to thrive in rollouts of newly approved, life changing and lifesaving medical devices. Through market penetration, competitive conversions, sales opportunity identification, short- and long-term strategic planning and executions, I have been proven to successfully turnaround underperforming territories and surpass plan. I am a highly trained clinical closer.
Sales and marketing: product launch strategy: territory development: operating room selling and in-servicing: contract negotiations: C-Suite relationship development: sales and new market development; team building and sales leadership.
December 2017 – January 2019 Getinge (Maquet & Atrium) Biotronik Peripheral
As Senior Territory Manager, Cardiovascular Interventions I am able to sell and promote Maquet and Atrium Vascular Stents and Grafts, as well as Biotronik Peripheral (Lower Leg) Product portfolio in my defined territory to expand usage and grow new accounts. *Territory was reduced and absorbed*.
Presidents Club Candidate for 2018 @ 103% currently for year
Biotronik Sales @ 173%
November 2015 – February 2017 St Jude Neuromodulation, Territory Manager
Grew the number of Spinal Cord Stimulation implanters by 30% in the first 6 months through competitive conversion and early adoption of St Jude NMD. Managed a portfolio of 5 geographical markets, which generated $1 million revenue per yr. Collaborated with other account managers to prepare and deliver performance updates and quarterly business reviews. Consistently secured new accounts by conversion and effective product re-launch. I established 3 new accounts and 3 account conversions in the first 3 months through successful physician development.
●October 2016 @ 99% PTP
●November 2016 @ 220% PTP
●December 2016 @ 178% PTP
●Product of a downsize after Abbott/St Jude Merger
July 2012- November 2015 Medtronic Endovascular (AAA & TAA) Sr Sales Rep.
With Medtronic Endovascular, I had the privilege and honor of driving and developing business with some of the most highly trained and respected Endovascular, Cardiothoracic, and Vascular Surgeons, Cardiologists & Interventional Cardiologists as well as Interventional Radiologists and their staff, for the repair of Abdominal Aortic Aneurysms and Thoracic Aortic Aneurysms and Dissections. I produced action plans accordingly within my territory to ensure I drove revenue toward attaining monthly, quarterly and yearly objectives with planned and emergent cases as well as Quarter End Deals. Implemented and executed AAA Screenings for the public to create awareness. Setup AAA Screenings for public awareness.
●FY2013 = 122% PTP
●FY2014 = 95% PTP
●QTR2 FY 15 = 100% PTP
QTR4 FY 15 = 103% PTP
January 2010-May 2012 1099 Territory Manager; Keystone Surgical
Responsible for Launch and growth of the Efi-Pro and OrthoTrac products for Keystone Surgical to Orthopedic Specialists.
●2010 = 95% PTP ($238,000/$250,000 AOP)
●2011 = 101%PTP ($262,000/$257,500 AOP)
May 2007-November 2009 Acute Account Executive; KCI Medical
Educated customers on the merits and proper clinical usage of The Wound Vac by creating and delivering presentations and demonstrations using a wide variety of formats to achieve plan.
2008 = 119% PTP
2009 = 134% PTP
No 1 USA, 8/10; 9/10; 10/10
2009 Q1 Simplace Dressing Launch Sales Contest Winner
May 2004- May 2007 Area Sales Representative; Medtronic ENT
Championed Medtronic ENT (Xomed) and Medtronic Solan Ophthalmic disposable and capital equipment to hospitals, physicians and other approved customers within the geographical limits of territory to attain established quotas and sales objectives.
●Developed the Ark-La-Tex Expansion Territory
●Championed the sale of two Stealth Stations ($150k+) capital items based upon my customer relationships and sales ability
●Actively coordinated ENT surgical training and educational opportunities in partnership with LSU-Shreveport's ENT Resident Program
●Q1 2006 Area Manager of the Quarter, for Q3 2006 (58% growth) and Q4 2006 (67% growth over previous year)
●April 2005 Area Manager of the Month; 110% growth from FY 2004
●Converted LSUHSC Shreveport to MDT ENT by YE 2005
●Established the Medtronic-LSUHSC ENT Temporal Bone Lab
●Left for better pay, company car, expense accounts etc.
June 1998-May 2004 Associate/Sales Rep; Smith & Nephew Endoscopy
Successfully worked with and trained under orthopedic surgeons in the Southeast Region, working my way onto a Rep Role. Sold and created new business in the areas of capital equipment to case specific implants. Endorsed to sell Smith & Nephew Endoscopy equipment, Accufex and K-medic orthopedic instruments, OBL (Orthopedic Bio-Systems Ltd.) and Dyonics Surgical. Key competitors: Stryker, Linvatec, Mitek and Arthrex. Commission sales only source of income.
●Always remained top 5 out of 24 representatives.
HIGHER EDUCATION AND RELATED ACHIEVEMENTS
Bachelor of Science in Business Administration (concentrations in marketing and finance), Northwestern State University, Natchitoches, LA, May 1998
●Wide Receiver and four-year Letterman, Northwestern State University football team
●Kappa Sigma Fraternity: Pledge Class President & Intramural Chairman
●President, NSU Softball Outfield Club
●Counselor, NSU Intramural Sports Advisory Committee