Marketing Manager

LISA MAYER

West Palm Beach, FL 561-***-****

************@*****.*** www.linkedin.com/in/lisamayer912/ MARKETING MANAGER

Accomplished leader with a proven record of increase sales and market share by generating and building relationships. Successful in managing and growing a network of 15K affiliates, creating relevant, impactful, marketing content for 150+ national centers. Skilled in building and collaborating with cross-functional teams, projects from concept to completion. Adaptable and transformational leader with an ability to work independently, creating effective presentations and promotional events across multiple brands. Diverse background spanning health and fitness, consumer packaged food, and ophthalmology industries. CORE COMPETENCIES

● Storefront Asset Management

● Contract Negotiations

● Budget Accountability

● Reward Program Management

● Brand Ambassador

● Social Media Development

● Employee Training / Coaching

● Promotional Event Planning

PROFESSIONAL EMPLOYMENT

VISION GROUP HOLDINGS, West Palm Beach, FL 2015 – 2019 Field Marketing Manager

Developed affiliate marketing programs by centralizing collateral storefront which supported 15K+ affiliates. Established consistent brand marketing strategy by creating relevant content for 150+ medical centers. Organized and promoted continuous educational programs for affiliate doctors and conducted ongoing marketing awareness webinars for national sales team.

● Developed trade show budget, added value opportunities to increase sponsorship initiatives. Improved company brand awareness by collaborating with internal clinical team to develop and support marketing strategy by creating programs for launches and go to market campaigns.

● Increased sales by leveraging sports player endorsement with celebrities like Tiger Woods, Joey Logano, Brad Keselowski, and Kirk Cousins for 150+ company-owned centers.

● Created compelling content for sales enablement tools such as website copy, print and digital ads, videos, webinars, and templates, which increased communication, latest technical advances in eye procedures, and strategies generating brand awareness.

● Created user friendly storefront achieving double digit increases in traffic and collateral downloads year over year.

● Negotiated vendor contracts saving company 15-20% annually on printing and warehousing needs. HAPPY AND HEALTHY PRODUCTS, Boca Raton, FL 2012 – 2015 National Sales and Marketing Manager

Developed and implemented training programs for national network of 9K+ franchisees. Directed marketing communications programs, consumer and business sales support and public relations. Served as training manager for new franchise sale specialists.

● Collaborated with national retailers and distributors to expand product line which exceeded company Q2 earnings by 45%.

● Conducted interactive presentations on new product line to national franchisees, resulting in closing key accounts up 30% from previous year.

● Developed strategy to capitalize on opportunity to sell additional products and services, making sure each deadline was met with accuracy and followed Franchise Registration and Disclosure guidelines.

● Cultivated relationships with distributors to broaden Marketing Service Agreement and supervised franchisee training performance in order to meet and exceed territory sales goals. LISA MAYER ************@*****.*** Page 2

FITFUL, Delray Beach, FL 2009 - 2012

National Sales and Marketing Manager

Managed national sales programs by developing field sales action plans, promotional campaigns that demonstrated product value, functionality, and competitive pricing. Produced go to market strategies and integrated marketing plans that exceeded targeted objectives. Developed and implemented new sales initiatives, strategies and programs to capture key demographics.

● Closed company's biggest contracts with The Walt Disney Marathon, ESPN, Ironman and The Marine Corps Marathon.

● Surpassed previous years’ goal by 25% in national sales volume by establishing both annual and monthly sales objectives in coordination with company's goals.

● Established and led KPIs and over-delivered on company goals. Led promotional and trade show activities to drive customer engagement.

EDUCATION / CERTIFICATION

Bachelor's Degree in International Business and Fashion Merchandising, Georgia Southern University, GA HIPPA Training Certified, Vision Group Holdings, 2018 CAN-SPAM Compliance Best Practice Training, 2018

TECHNICAL SKILLS

MS Office Suite (Word, Excel, Outlook, PowerPoint) SharePoint, Constant Contact, Expensify, Concur, Grammarly, SLACK, Trello, Trillian, Skype, Adobe Reader, Citrix, Confluence ACTIVITIES

Child Sponsor, Board Member for the Charitable Child Fund, Beverly Hills, CA Alpha Omicron Pi Sorority, Statesboro, GA

Chairperson, Georgia Chapter of AIDS Research Fund Raiser, Statesboro, GA Volunteer, Battered Women Shelter, Statesboro, GA

Contact this candidate