Sales Marketing

Martin D. Haggerty

*** ******* **** **, ***** Creek GA. 30022

Email: **************@*****.***

Phone: 678-***-****

EXECUTIVE SUMMARY

Results driven executive with proven ability to drive sales growth and operational efficiency within marketing agency. More than 10 years of leadership experience specializing in marketing strategy, team leadership, talent development and process improvement. Proactive, goal driven approach to problem solving has led to success in multiple leadership positions.

WORK EXPERIENCE

Protector Brewery San Diego, California

Marketing/Operations Consultant (part time), January 2017 – Present

Act as consultant to president/founder on various aspects of marketing and operations.

Camber Marketing Group Atlanta, Georgia

Vice President Operations/Production, February 2003 – January 2019

Coordinate internal marketing efforts that include lead generation and trade show participation

Track the response and ROI of our internal marketing efforts.

Manage and Train Data Processing and Production Personnel

Client Consultation on direct mail programs

Assist in updating current processes including sales training/management, promotional tracking, print production, data analysis and mail piece proofing procedures

Coordinate Production, Data Processing and Graphic Design to produce individual direct mail programs for clients

Maintain various vendor relationships

Advanceme, Inc. Kennesaw, GA

Marketing Director, March 2001 - October 2002

Directed all Marketing efforts

Supported Sales staff with printed materials, trade show participation and new market information

Negotiated pricing and maintained relationships with vendors

Worked with I.T. to create a lead tracking system using Microsoft Access

Created and maintained marketing budgets

Oversaw the production of promotional materials

Organized company participation in industry trade shows

Built and maintained strategic partnerships

Peachtree Business Products Marietta, GA

Marketing/Product Development Supervisor, March 2000 - March 2001

Managed Product Development, Graphic Design and Advertising Administrator to produce Direct Mail and Advertising Materials.

Coordinated printers, mail houses, mail list brokers, internal production and outside suppliers to produce various promotions and supplemental catalogs.

Worked directly with the owner and president to evaluate current catalog projects as well as potential new markets.

Oversaw research and development for new and existing products.

Supervised a staff of up to 8 employees

Vacation Express Atlanta, GA

Yield Pricing Analyst, August 1999 - March 2000

Managed Product Development, Database Management and Graphic Design in order to produce all advertising and sales support materials.

Assisted head of Marketing and Product Development with strategic marketing plans.

Traveled to various charter destinations, meeting with product and sales managers to inspect and evaluate hotels.

Year One Incorporated Atlanta, GA

Market Analyst, October 1997 - March 1999

Responsible for pricing decisions for over 200,000 products spanning 9 separate product lines.

Project manager for 18 catalogs produced annually.

Supervised the creation, implementation, pricing structure and analysis of special promotions and direct mail pieces.

Sherwood Marketing Atlanta, GA

Marketing Coordinator, July 1995 - December 1996

Merchandised corporate identity program catalogs.

Built and maintained client and vendor relationships.

Assisted with the development and presentations of individual product promotions and sales incentive programs.

EDUCATION

Bachelor's Degree, August 1993 Illinois State University Normal

INTERESTS

Creative Writing

“Last Call at Duffy’s” Short story appeared in Neo Opsis Science Fiction Magazine

“Wanted Criminal” Honorable Mention Wild Photon Publishing writing contest

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