Somerset, NJ, USA *****
FORESIGHT. FORETHOUGHT. FOLLOW THROUGH
Marketing professional with expertise in Fortune 500 companies. Proactive performer with macro-vision and micro-thoroughness. Consistent record of career achievement includes building revenue and increasing profitability. Marketing and management skills acquired from a diverse background in retail, business services, political, importing and manufacturing. A problem solver, team builder and motivator who is relentless in achieving desired results, brings a passion for creativity and professionalism to every project.
Initiated web based as well as standard lead generation and tracking systems by renewing and updating website and electronic information capture; doubling direct mail efficiency rate.
Installed new metrics and procedures to optimize budgetary control and clarify responsibility for marketing department.
Re-organized and re-motivated team of three creative and administrative associates to become a stand-alone support department.
Created and drove product/market strategy including market segmentation, budgets, communication/promotional programs and forecast/inventory adjustments for 26 product classes.
Initiated more than 100 new-product launches in 26 different product classes. Directed and coordinated sourcing programs from in-house production to importing for cost savings.
Designed and implemented extensive Voice of Customer interview/market study for $110 MM market segment. Uncovered additional $30M opportunity in under optimized product class.
Launched program to eliminate/reduce $1M + worth of obsolete or over inventoried product which included in store promotions and distributor value added programs; increased inventory turnover one full turn in one year.
AREAS OF EXPERTISE
PRODUCT LIFE CYCLE PLANNING PROFIT AND LOSS / BUDGET MANAGEMENT
PRODUCTION PLANNING / FORECASTING MANUFACTURING / RETAIL ENVIRONMENTS
NEW PRODUCT LAUNCHES LEAD GEN. AND CUSTOMER ENGAGEMENT
TEAM LEADER AND MENTOR BRAND PROMOTION AND RECOGNITION
ADVERTISING / DIRECT MAIL VENDOR MANAGEMENT
TRADE SHOW COORDINATION VOICE OF CUSTOMER CAMPAIGNS
EMM3 Title: Senior Manager Consultant 8/18-present
Consultant for local small businesses. Improve brand image, message and content by developing new strategies to penetrate new and existing market segments and increase market share. Clients include retail, restaurant, B2B and service businesses.
Tovatech Title: Product Manager 4/17-2/18
Responsible for strategic planning, management and direct marketing initiatives for a small startup medical and lab device distributor. Improved optimization of product portfolio by developing new strategies to penetrate new and existing market segments and increase market share. Design, development and production of standard and customized marketing materials as well as web page and content updates.
Successfully added and supported four new channels to distribution into medical, dental and industrial channels.
Bel-Art Products Title: Product Manager 5/14-4/17
Coordinated internal departments and external resources to bring lab and medical devices to market through our manufacturing and distribution network. Create and drive plastics (PP, PS, PTFE and PE) production and marketing plan from inception to production to launch. Managed change through 3 VC ownership transactions.
Managed pricing, sourcing, demand planning, and lifecycle analysis for over 8300 skus.
Insured market share plan was enforced and finished the year with a 13% increase in sales and 21% revenue increase for assigned product classes.
Launched innovative paper spoons campaign into medical and lab segments with expected $100k revenue
Preferred Display Title: Account Service Manager 4/12- 5/14
Manage complex fixture development, signage, display materials, client management, purchasing and production for various cosmetic brands. Ensure key time tables are met in coordination with existing client's schedule. Manage client expectations. Improve and insure processes that drive project satisfaction. Produced deliverables within required deadlines and at or under budget.
Taproot Title: Pro Bono Consultant 9/10- 5/14
Providing strategic and tactical marketing expertise to under-funded local and national non-profit organizations, to expand reach, improve penetration and increase exposure/donations, using multi-channel media; both traditional and social. Typical projects include: annual reports, promotion materials, and board recruitment.
National Starch and Chemical Title: Product Marketing Manager 3/08-11/09
Responsible for P&L, product pricing and product/inventory control. Developed and implemented strategic and tactical marketing plans for the dry thermal product lines to facilitate division sale. Created and maintained web content that emphasized value statements distilled from Voice of Customer research. Effectively translated customer wants and needs to scientific specs for lab professionals. Developed, communicated and presented sales training data to both internal and field sales to unify and clarify product claim statements.
Designed and implemented extensive Voice of Customer interview/market study for $110 MM market segment. Uncovered additional $30M opportunity in under optimized product class. Created and presented findings via report and PowerPoint presentations to all levels of the corporation.
EK Success Title: Product Marketing Manager 9/05-1/08
Managed all product related functions for arts and craft lines including: product life cycle, P&L, vendor relationships, internal direct reports, field research, inventory control, data integrity, product development, packaging and pricing, channel promotions, vendor and sales training and in-store promotional materials. Design, development and production of standard and customized marketing materials. Managed change over from private ownership to VC.
Reversed negative trends in three different product classes from 10% decline to 3% increase in sales.
Launched 165 sku line to expand company's breadth of products into previously untapped market, using internal communication channels, external media sources and trade show demonstrations.
MS Office including Word, Excel, Outlook, Project, Power Point, and ACCESS; Salesforce, SAP, Adobe Photoshop, Quantal (MRP, Forecasting, Costing, Quicklook reports), AS400, PageMaker, Frontpage and similar web design programs, various content and social media apps and tracking.
UNIVERSITY OF PHOENIX - MBA in Marketing GPA 3.63 2004-06