Sales, operations, marketing, Kay accounts management

ARMANDO R. TORRES JR.

B-* L-**-** Vista Verde Village, Upper Carmen, Cagayan de Oro City, Misamis Oriental, 9000

Mobile: 091********/090******** – Email: ***********@*****.***

PROFESSIONAL SUMMARY

A well- rounded and result- oriented Manager with six years of experience in petroleum, FMCG and retail industries managing Sales and Distribution, Financials, Marketing, Direct Selling, Transport and Dispatch, LPG and Cylinder Controllership, Corporate Accounts, Accounting, HR and Administrative functions, Training and Development, Customer Service, Competitor Analysis, POS Transactions and Cashiering Operations, Visual Merchandising, Inventory Management, Merchandise Management, Warehouse and Supply Chain Management, Purchasing, Consignor Relations, Market Research, Marketing Research, Business Development, and Quality Assurance. Experienced in managing regional scale and multi- store organizations. High performing manager with proven track record of accomplishments in almost all facets of operations; proven ability to identify business opportunities and provide management and technical expertise to sales representatives to achieve revenue targets.

Strategic manager with strong interpersonal, communication, problem solving, decision making and entrepreneurial skills. Ability to establish and maintain strong alliances; lead and motivate teams; drive projects to successful completion; convey complex technical requirements/data; exceed customer expectations and achieve fiscal bottom-line results.

WORK- RELATED ACHIEVEMENTS

Was able to make and present market and marketing research for petroleum industry which led to efficient allocation of satellite offices and dealers’ territorial boundaries

By studying demographics and other variables, I was able to create efficient marketing strategies and identified possible markets for product endorsement and market expansion

Efficiently directed marketing force and marketing efforts ensuring maximum return of investment (ROI)

Consistently achieving outstanding results in terms of Internal Audit and Physical Count recognized by HO

Consistently recognized with well- managed warehouse by OPC

Always in the top 3 for outstanding manager’s ranking monthly

Was able to close the year with 157% to sales plan hitting the ROI in just 9 months

Was able to create efficient and effective promotions for Local Store Marketing (LSM) to drive in more foot- traffic, bank in more sales and promote branding increasing market share against competitor brands

Was able to train and appraise rank and file employees who became OIC’s in 4 branches, candidate for supervisory promotion in less than 2 years

Recognized as best in training and development with two (2) employees both in Outright and Store Consignor category to be the best customer service provider storewide

Well managed OPEX with outstanding sales performance through evaluation of every promotion including its cost to sales and possible incremental sales contribution, supplies and marketing paraphernalia management

Effectively provides support to multiple branches outside home branch

Effective in aligning merchandise allocation base on market demands, ensuring best inventory management and maximum space productivity

Increased corporate accounts through outstanding customer service and after sales service

Constantly hitting monthly sales target

EMPLOYMENT EXPERIENCE

San Miguel Foods, Inc. October 23, 2018- Present

2nd Floor Lui Bldg. Masterson Avenue, Pueblo,

Upper Carmen, Cagayan de Oro City

Unit Sales Manager

Handling the distributor that serves the whole operations in Northwest Mindanao

Ensures strict implementation of operational standards set by San Miguel Foods, Inc to distributor and total universe in the assigned area

Evaluates the whole operation thru VDMPPQCC: Volume, Distribution, Merchandising, Pricing, Promotions, Quality, Collection and Competitor’s check

Ensures on time execution of Cycle Drives, Price Adjustments, NPI(New Product Intro), Canvass Drives and other marketing initiatives

Manages Sell In Volume (SIV) to distributor and Sales To Trade (STT) to accounts

Creates ADP (Area Development Plan) for market saturation

Creates VGP (Volume Generating Plan) per product category

Trains Operations Manager and Distributor Sales Supervisors thru Qualifiers Training Program (QTP); Food Service DSP, Key Accounts Specialists and Delivery Sales Personnel thru Qualifiers Selling Program (QSP) which base on company’s sales fundamentals and sales tools thru In Field Training (IFT) using SDR (Skills Development Review)

Facilitates creation of volume planning per account

Creates and facilitates BR presentation to distributor

Reviews Business Review materials for key accounts prepared by Sales Account Specialist

Manages third party agency in terms of alignment of standards in the persons of merchandisers and coordinators

Reinforces the use of ASL/ICO (Agreed Stocking Level/Inventory Cover Objective) to distributor and accounts to have a healthy inventory management

Improves Census, Selling Calls, Productive Calls, UBA and Line Sold by reinforcing the use of sales fundamentals (Scheduled Call List, Call Sheet, Call Plan, Account Profile and Daily Sales Report) and GT standards

Monitors deployment and productivity of marketing assets (freezers, chillers and steamers)

Frequent account visit to check compliance of TPS (trade performance standards) in terms of pricing, planogram, MCL(Must Carry List), Look of Success)

Negotiates with key persons per account for volume bridging and possible operational/promotional support

Improve business share per account in the assigned area thru Persuasive Selling Format (PSF) and ASL fix in all channels: supermarkets, groceries, convenience store, drugstores, wholesalers, Food Service, market stalls (dry/wet) and sari-sari stores

Improves line distribution across all categories: Refrigerated Meats, Grocery Products, Butter, Refrigerated and Non- Refrigerated Margarine, Cheese, Jellyace, RTD, Salad Aids, Cooking Oil, Premixes, Powdered Mixes, Coffee and Biscuits, Traded

Works with distributor’s Operations Manager and Finance Head in analyzing their financials to help them run the business

Ensures compliance to set standards on warehouse and logistics operations

Works with Distributor’s Operations Manager and Sales Supervisors to ensure strict implementation of warehouse and delivery initiatives

Coordinates with Business Center and Outbound Logistics Group for delivery ensuring they arrived on the desired requested delivery date (RDD)

Generates and analyzes reports using Sales Force Automation (SFA)

Facilitates monthly operations review (MOR) with the distributor owner, weekly pre- take off meeting with key account specialists, weekly dashboard meetings with OM’s and DSS’s and checkpoint meetings with sales teams

Creates incentive schemes to motivate sales team

Provides support in managing the distributor’s A/R aiming to achieve healthy DSO(daily sales outstanding)

Golden ABC, SM Downtown Premier, November 2017- November 2018

Cagayan de Oro City

(Handling Penshoppe, Regatta, Oxygen, Forme, Memo)

Senior Store Sales Manager

Managed all facet of store operations particularly with HR and Admin, Training and Development, Recruitment, Store Consignor Relations, Store Administration, Inventory Management, Warehouse Management, Merchandise Management, Customer Service, Visual Merchandising, Brand Analysis, Competitor Analysis (Internal/External), Sales and Marketing, Accounting, Reports Generation and Analysis, Sales Forecasting, Area Sales Consolidation and Analysis, Promotion Analysis, Market and Marketing Research, Mall Admin Relations

Kultura Store, Inc., SM City Cebu, NRA, Cebu City March 2015- July 2017

(Retail Affiliate of SM Group of Companies)

Store Manager

Managed all facet of store operations particularly with HR and Admin, Training and Development, Store Consignor Relations, Store Administration, Inventory Management, Warehouse Management, Merchandise Management, Customer Service, Competitor Analysis (Internal/External), Visual Merchandising, Sales and Marketing, Accounting, Reports Generation and Analysis, Market and Marketing Research

Howards Storage World/ Daiso Japan, Cebu City June 2014- February 2015

Robinsons Handyman, Inc.

Senior Operations Supervisor

Effectively managed store operations such as: HR and Admin, Training and Development, Store Administration, POS transactions and cashiering operations, Store Consignor Relations, Accounting, Inventory Management, Warehouse Management, Merchandise Management, Customer Service, Visual Merchandising, Sales and Marketing, Reports Generation and Analysis, Market and Marketing Research

Pryce Gases, Inc., (Multiple Work Locations) June 2011- February 2014

Corporate Management Trainee (Managerial Level)

Effectively and efficiently managed operational processes of Sales and Marketing, Accounting, Dealership Management, Direct Selling, Product Distribution Management, Corporate/ Key Accounts Management, Customer Service, After Sales Service, LPG and Cylinder Controllership, HR and Admin, Training and Development, Competitor Analysis, Warehouse Management, Logistics and Purchasing, Transport and Dispatch, Market and Marketing Research

VOLUNTEER WORK EXPOSURES

Xavier University- Ateneo de Cagayan December 2013 - January 2014

Philosophy Teacher

Teaches philosophy courses such as Philosophy of Man, Ethics and Religion

Simplifies the courses and relates them to current practical issues for easy understanding of students

Xavier University- Ateneo de Cagayan January- March 2014

NSTP Processing Facilitator

Assesses NSTP students’ area work experience

Processes NSTP students’ area work experience

Epitomizes inputs and reflections

SEMINARS AND FORUM

Identifying Work Values ( 2012)

Problems Employees (2012)

How to Build Effective Teams and Teamwork (2012)

Road Safety (2012)

On Becoming An Effective Supervisor (2012)

How To Make A Sales Call (2012)

Immediate Supervisory Skills (2012)

Re- Iteration Of Being A Practical Supervisor (2012)

Conducting An Effective Training Session (2012)

Basic Course- Telemarketing (2013)

Stroke: Brain Attack (2013)

How to Manage Stress in the Workplace (2013)

How to Associate With Your Boss (2013)

Counting Your Blessings (2013)

Making Meetings Work (2013)

Advance Security Guard Course (2013)

Customer Satisfaction: Knowing Your Customer (2013)

Basic Marketing Course (2013)

Job Description (JD) Writeshop (2013)

Customer Service and Customer Relations and Services Orientation (2015)

Display and Visual Merchandising (2016)

Performance Coaching (2016)

Purpose Driven Leadership (2018)

Innovation Amidst Disruption (2018)

Basic Call Technique/ Persuasive Selling Format (2019)

ACADEMIC ACHIEVEMENTS

Elementary 7th Honorable Mention

Outstanding Boy Scout of the Philippines

High school 1st place –Photo journalism (English- Division Schools Press Conference)

1st place – News casting (Filipino – Division Schools Press Conference)

Outstanding CAT Battalion Commander of the Year

CAT Officer of the Year

Outstanding News Caster of the Year

College 3rd Honors Dean’s Lister S.Y 2008- 2009 (College of Arts and Sciences)

3rd Honors Dean’s Lister S.Y 2009- 2010 (College of Arts and Sciences)

Amazing Race Champion (English 17 Inter- Sections Competition)

Ateneo Philosophical Club (APC) Member

United Arts and Sciences Students (UNITASS) Member

Education

AB Philosophy Graduate May 2011

Xavier University- Ateneo de Cagayan

Corrales Street, Cagayan de Oro City

Personal Information

Age: 29

Gender: Male

Birthday: October 18, 1989

Hometown: Post 23, Tabon, Bislig City, Surigao del Sur

Religion: Roman Catholic

Height: 5’7”

Weight: 175 lbs.

Status: Single

SSS #: 08- 1900114- 8

TIN #: 316219990

PhilHealth #: 15-050******- 2

Pag- IBIG #: 100*-******-**

SKILLS

Excellent Customer Service

Proficient in Microsoft Office programs, Internet and Networks, JDA System, Invex, Iseries, Merchandise Monitoring System (MMS), Business Intelligence System (BI), Itime, Item Viewing System (IVS), ILRECS, PROMOSYS, FAS PORTAL Barter 8.3, Barter POS, Web Portal, HRIS, Sales Force Automation (SFA)

POS Transactions/ Cashiering Concerns, Accounting

Inventory Management

Dealership Management/ Product Distribution Management

Warehouse Management and Purchasing

Logistics and Supplies Procurement

Reports and Financials Analysis

A/R Management

Direct Selling/ Negotiation

Competitor Analysis (Internal/External)

Human Relations, People Management, Training and Development

Business Development, Marketing Research, Market Research

Sales and Marketing

Visual Merchandising and Merchandise Management

Natural ability to work alone or as a group efficiently

Strong leadership and motivational skills

Fluent in both English, Filipino and Local language

Excellent in verbal communications

Multitasking and high volume workload skills

REFERENCES

Academic and business references attesting to professional expertise and achievements are available upon request.

Contact this candidate