Sales Representative

RICARDO E. CASTANEDA

Email: *********@*****.***

Tel. 503 – 914 - 6542

Sales and Business Development Executive

Strategic Planning Relationship Management Market Expansion

Dynamic results-driven sales strategist with a 15+ year track record of surpassing sales quotas in every quarter and driving consistent revenue growth by having a key understanding of highly competitive markets and customer needs. Ample and efficient experience in increasing product distribution to penetrate new markets and grow existing market share. Exceptional communicator with a consultative sales approach that yields consistent results for the company s revenue. Aggressively identify new business opportunities, develop focus, and provide tactical business solutions. Skilled in leading sales teams, leadership, and coaching.

Core professional competencies include:

Sales Team Supervision Presentations & Proposals

New Account Development Business Development

Sales Training Closing Strategies

Consultative Sales Approach Lead Qualification

ACADEMIC EDUCATION

B.A. in Financial Economics

Minor: Business Administration / Sociology / Art

State University of New York at Albany, New York - NY 1996

EXPERIENCE

Sales Outsourcing Royal Palm Beach, FL

Sales representative whose sole focus is on generating profitable business opportunities and provide exemplary customer service for the products and services being represented.

Sales Specialist (2009 to Present)

Have met and exceeded revenue quotas of consistently for the companies being represented.

Performed product demonstrations and developed business proposals for the sale of various products and services.

Negotiated business proposals with clients thereby successfully closing sales deals.

Performed lead generation and business development initiatives for the acquisition of new clients.

Conducted key market research for a variety of sales and lead generation campaigns.

Trained account teams to maintain high levels of customer satisfaction by identifying client’s needs, problems, and solutions in a prompt and professional manner.

Developed a loyal customer base using thorough product knowledge, excellent sales ability, and superior customer service.

Lead a sales staff of account executives in finding new ways to generate leads, business opportunities, and increase sales.

Review and report metrics regularly to understand trends and suggest optimization strategies.

Assisting in digital marketing initiatives as needed.

eTHINK EDUCATION Baltimore, Maryland

eThink provides a fully-managed eLearning solution for open-source Moodle and Totara eLearning platforms.

Lead Generation Specialist (2017)

Responsible for generating qualified sales leads for the Sales Team at eThink Education.

CAPITAL ENERGY, S.A. DE C.V. San Salvador, El Salvador

Company specializing in the distribution of energy efficiency products and solutions.

Sales Manager (2003-2009)

Increased sales activity through marketing and sales campaigns with consistent growth.

Prospecting and lead generation with C – Level executives for the acquisition of new client accounts.

Responsible for directing, organizing, and controlling the sales department.

Prepare plans and budgets to manage the company's sales efforts.

Made the necessary arrangements for the marketing of engineering projects in the power sector, achieving the development of an energy saving project for the American Industrial Park Free Zone, which reduced electricity costs up to 30%.

Responsible for the recruitment, selection and training of the company's sales force.

Responsible for leading a group of 25 salespeople for the distribution and marketing of energy efficiency bulbs.

Interacted with different government institutions for the commercialization of energy efficiency and energy savings products thereby achieving substantial reductions in the cost of electricity.

INSTITUTO DE PREVISIÓN SOCIAL DE LA FUERZA ARMADA San Salvador, El Salvador

Institution responsible for the administration of the pension fund of the Salvadoran Armed Forces.

Business Analyst (2002)

Analyzed the financial reporting processes for the design and development of a system that was used for the administration and management of the foreign investment portfolio of IPSFA.

Made use of Data Flow Diagrams to design the technical documentation for the programming department on systems developed, and implemented processes to improve the systems being developed by the programming teams.

Developed systems audit teams to improve the quality control processes for the applications and programs being developed. Performed code reviews in C + +, Oracle SQL, and Visual Basic to successfully reduce errors produced during coding of the applications. Created a database that was used for the tracking and correcting of errors in the systems developed by the programming department.

Normalized the databases to eliminate data duplication and redundancy within the systems being developed using Oracle SQL.

MARKET AXESS / JP MORGAN New York, New York

Company dedicated to the development of financial systems to facilitate transactions in the New York bond market.

QA Analyst (2000 - 2001)

Review of the technical requirements and design specifications for test preparation of the assigned quality system being developed.

Responsible for the implementation of test cases generated to implement quality control procedures to debug errors.

After properly defining the projects, we automated test scripts using WinRunner.

I made sure to update the test cases using Quality Center to maintain an updated Test Plan.

Managed automation team.

Established code checks to minimize errors in the systems being developed.

Implemented White Box and Black Box test strategies.

Participated in database normalization using Oracle SQL.

XCITEK New York, New York

Company dedicated to the development of financial systems for the distribution of market information of the New York stock exchange to facilitate decision making of stockbrokers on financial transactions executed.

QA Analyst (1999)

Executed test cases against the system being developed by developing the test plan based on technical requirements defined.

Reviewed technical requirements to facilitate the understanding of them by programmers.

Managed bug tracking system.

Implemented quality control procedures such as code checks in the programming department to minimize errors and debug the system.

Implemented various types of testing procedures such as load tests, regression tests, and White Box and Black Box test strategies.

Trained new QA Analysts in testing procedures.

CITIZENSHIP

US Citizenship

LANGUAGES

English – Fluent Spanish – Fluent

PROGRAMS

Windows XP Windows Professional Windows 10 MS Excel MS Word MS Outlook MS Power Point MS Access DB VA SQL 1.0 CRM Xlite SalesForce ACT Slack HP Quality Center HubSpot TurboDialer Grasshopper Hootsuite Respondly

Contact this candidate