Social Media Digital Marketing

Myke’l Jacobs

www.linkedin.com/in/mykeljacobs

301-***-**** • *****.******@*****.***

Marketing Coordinator/Social Media Manager

Creative strategist growing annual revenue and capturing high-impact ROI via innovative and data-driven digital marketing campaigns and optimized content with cross-functional and collaborative leadership.

Champion of social media and creative marketing professional leveraging an innovative approach to executing marketing projects for a diversity of enterprises. Strengthen market presence and bring unique voice to build brands and create engagement with target audiences across diverse marketing channels. Maintain knowledge of company’s product and/or service line, markets, media costs, and budgeting. Proven track record in increasing company market share, maximizing revenues, and messaging for revenue growth. Spearhead brand campaigns with powerful messaging and consistent portrayal of company’s mission, vision, and values. Leverage recent graduate degree in Communications with knowledge of modern trends and techniques.

Core Competencies:

Direct & Digital Marketing Methodologies Revenue Growth Web & Social Analytics Project Management Content Development & Management Pay-Per-Click Management Cross-Functional Leadership CRM/Lead Generation Email Marketing Campaigns Blogging Content Writing & Curation Blogging Content

Tracking Search Engine Optimization Social Media Marketing Content Writing Multimedia Campaigns

Professional Experience

MEETING COORDINATOR BOOZ ALLEN HAMILTON, Washington, D.C. 2016 – Present

Serve as the subject matter expert in meeting planning, booking, promotion and facilitation for a large-scale, multibillion-dollar American management and IT consulting firm.

Increase profit 25% by taking charge of invoice management for events including reconciliation processes.

Introduce, implement and provide one-on-one training to end-users on a cutting-edge program utilized to book workspaces and meetings across the entire enterprise. Customized coaching according to individual needs.

Authored, edited and designed informative content for internal utilization with both a functional and aesthetically-appealing approach.

Exercise superior project management practices to ensure budget compliance, fulfillment of tight deadlines, cost savings opportunities, and strategic scheduling in alignment with organizational plans and priorities.

MARKETING MANAGER BROTHER 2 BROTHER, LLC, Arlington, VA 2018 – Present

Drove company culture transformation to promote events, touring (primarily Kings & Queens of Go Go), and social media campaigns using a variety of platforms. Highly respected for driving production and creating leading-edge digital branding materials.

Leverage mastery of multimedia content creation, efficient project management methodologies as well as brand and social media campaign development across diverse digital marketing channels.

Skyrocketed social media engagement 100% by creating and publishing compelling content across all platforms including the facilitation of contests, proactive/interactive posts, shareables and fan-related content.

Implemented marketing best practices incorporating SEO, link generation and strategic methodologies for targeting a diversified demographic.

Utilized modalities such as Facebook, Instagram and Twitter in conjunction with filming and editing video for promotional content.

Captured 100+ additional followers across all social networks by rolling out a hashtag affiliated with a five-city tour resulting in heightened brand awareness and visibility.

Exercised event management and coordination acumen involving logistical oversight, budget adherence and promotional campaigns to increase attendance rates.

Internships

MARKETING INTERN WMATA, Washington, DC 2016

Achieved multiple, value-added contributions for the large-scale transit authority including the design and distribution of innovative marketing supplies and promotional items.

Authored, designed and published a compelling merchandising catalog still used to boost sales revenue and recurring ridership.

MARKETING & PR INTERN VIRGINIA STATE UNIVERSITY, Petersburg, VA 2015

Attained comprehensive experience in composing and designing social media platform content and optimized blogs. Employed special event coordination skill set in facilitating and promoting speaking engagements, appearances, photo shoots and concerts.

Garnered media coverage, increased prospective student population, engendered philanthropic activities from alumni and protected university’s prestigious reputation through the creation of press releases, media kits, newsletters and brochures.

Acted as a go-to person for fresh and modernized marketing ideas and strategies targeting a millennial market.

Technical Skills

MS Office WordPress Final Cut Pro Facebook Analytics Canva Hootsuite Sprout Social Google Analytics

Education

Master of Science, Communications Syracuse University, 2019

Bachelor of Arts, Mass Communications Virginia State University, 2016

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