Social Media Manager

Alexander Neumann

618-***-**** **** Fieldcrest Pl. Breese, IL 62230 **********@*****.***

EDUCATION

University of Illinois at Urbana Champaign May 2020 Bachelor of Science in Advertising

PROFESSIONAL EXPERIENCE

Fighting Illini Football Champaign, IL

Videographer March 2019- Present

• Filmed Fighting Illini Football practice and games for coaches

• Worked in a fast-paced, high-pressure environment The Daily Illini Champaign, IL

Social Media Team Member January 2019- Present

• Promoted the brand and writers’ achievements both internally and externally on social media

• Developed posts for Facebook and Twitter for an audience of over 30,000 followers

• Manage the Daily Illini Brand by monitoring posts with other social media team members iSportsWeb Champaign, IL

Sports Writer January 2019- Present

• Publish two articles per week on trending topics in the NFL, NBA, St. Louis Cardinals, and St. Louis Blues

• Assist in promoting stories on various social media platforms such as Facebook and Twitter

• Work with WordPress SEO to increase awareness of articles and the website Fighting Illini Athletic Department Champaign, IL

Student Ambassador August 2018- Present

• Assist 1000+ fans at Fighting Illini sporting events and ensure they’re cooperating with NCAA policies

• Cooperate with Fighting Illini teams to provide quality gameday experiences for fans Sports Thread Champaign, IL

Social Media Marketing Internship January 2018- May 2018

• Promoted the University of Illinois to high school athletes by submitting pictures and videos to the ST app

• Gained certification in the Hootsuite Academy Social Media Marketing Program

• Utilized Tweetdeck, Iconosquare, and Facebook analytics to raise engagement of the Sports Thread App Fighting Illini Marketing Street Team Champaign, IL Street Team Member January 2018- May 2018

• Assisted in assuring fans had a quality experience at University of Illinois Athletic events

• Ran the marketing table and providing giveaways at University of Illinois Athletic events LEADERSHIP

American Advertising Federation Champaign, IL

Art Director Midnight Oil Full-Service Agency January 2019- Present

• Develop creative works for a client called Filify 3D which turns plastic waste into 3D printer shreds

• Work with the creative team and account managers to deliver quality ideas and content to clients

• Create content for the company’s social media such as banner ads and content for Instagram and Facebook Senior Strategist On the House Agency

• Develop creative briefs, target market analysis, and key insights with junior strategist

• Work with creative team and account managers to deliver quality ideas and content to clients

• Create qualitative surveys to generate a better understanding of the client’s needs ADDITIONAL INFORMATION

Skills: Adobe Creative Suite (Proficient), Microsoft Office (Proficient), Social Media Management Interests: Sigma Nu Fraternity, Traveling, Football, Hockey, Basketball, Pizza, Music, Fishing, Ozark, The Office

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