Sales Manager
Resume:
Ramoncito S. Legasto
** *** ********* **. ****** Complex 1, San Pedro, Laguna ************@*****.*** / **********@*****.***
Profile
** ***** ********** ** *****, Marketing and Distribution gained from Consumer, Bakery/Commodity and Telecom industries. Proven history of hitting sales targets consistently, improving operations and increasing profitability. Ability to conduct business in all levels of the organization, computer literate, can work with very minimum supervision and has excellent interpersonal and analytical skills.
Computer Skills: MS Word, Excel, Outlook, and PowerPoint.
Education - BSBA Major in Management - University of the East 1995
Career Highlights & Achievements
United Brothers Sales & Distribution, Inc. - Operations Manager ( Project Base )– September 2017 to July 2018
-Manage and oversee total operations from activation, sales and distribution, inventories and logistics.
Chynna Sales & Distribution, Inc. - Operations Manager – November 2015 to September 2017
-Lead, coordinated and monitored the work of various departments involved in sales, warehouse and logistics, accounting, HR, Audit, Admin and I.T. thru the respective department managers with strict adherence to company and principal policies.
-Posted a 12% growth in total sales revenue from 2B in 2015 to 2.36B in 2016 or an average of 197mio/month sales for 2016 vs 172mio/month for 2015.
Adsia Euro Bakers Corporation - National Sales Manager – June 2013 to June 2014
-Developed and implemented effective sales strategies
-Led nationwide team members to achieve sales targets
-Negotiated and closed agreements with large customers
-Monitored and analyzed sales metrics and suggest improvements
-Prepared monthly, quarterly and annual sales forecast
-Identified new potential customers and new market opportunities
-Provided timely and effective solutions that are aligned with customer needs
-Coordinated with Marketing and Product development departments to ensure brand consistency
-Revised sales and collection incentives of the sales team that resulted to 175mio or 106% YTD performance vs. target of 165mio coming from a YTD deficit of 40% when I joined the company June of 2013, also, collection increased from 42% of monthly sales to 87% average month on month
-Accounts that helped push the volume to mention a few are as follows;
> GMA - Leslies, Mabry’s, Divisoria sa Taytay, RJ Commodities, Gardenia, McGrain, Lianas, Bakeshop, Bakers Fair,
Cannel, Maxs, Pabling's
> South Luzon - Velfram, Ideal Marketing, West Orient, Abri Commercial, Noceda Bakery, Ferrer Bakery Supplies,
Pantoja Bakery, PCE Bakery Supplies, Arc Trading, Unigulf
> North Luzon - Santigo Commercial, Pabliford, John and Claire, Ed Trading, Staple Marketing, New Life, CDN General
Merchandise, Danes Bakeshop, Boaging Bakery, Valley Bread, Sunshine Bakery, Rad Dragon, CF
Trading, Evergood Bakery Supplies, Butterworld, Tabingos, SilverGold Commercial, 7G, Bakeshop
> VISAYAS - Alturas, Gardenia, Bohol Quality Corp, ONG KIN KING, Rose Bakeshop-Talisay,
> NEGROS - New Yan Yan Commercial, Dentrade, Great Crown, Liz Foods
> PANAY- PALAWAN - San Antonio Marketing, Julies Bakeshop- Alibhon and Buenavista, Mang Tinapay,
Surelife, RC SUPERMART, Towin Ent
> SAMAR LEYTE - AXCESSORIA, Ormoc Buenas Shoppers, SARC Foods Corp, Panaderia de Taclobanon, Rose
Bakeshop – Maasin, Pan de Pane
> MINDANAO - Leslies Corp, Park n Go, Rose Bakeshop – Davao, Pan de Pane Davao, Prime Solid, ACH Corp, RDY
Marketing, Rose Bakeshop – San Frans, Angkhongs Bakeshop, MIKANTOS Marketing
FoneNet International Inc. - Sr. Sales Manager – May 2010 to June 2012
-Coordinated with the management and principal all sub-d’s concerns and made necessary recommendations and action plans on improving sub-d operations which resulted to census and volume expansion
-Conducted regular coordination and consultation to the Management and the principal that ensured flawless execution of plans and programs in the trade
Concept Foods Marketing Corporation - Sales and Distribution Consultant (Project Based) – Sept 2009 to July 2010
- Appointed 7 distributors in 3 months time in strategic location in GMA and Luzon.
- Hired seasoned Distributor Managers to manage day to day operations of the distributor that focuses on pipelining the
Products in the tertiary, secondary and key accounts, including execution of “on ground” trade marketing activities.
- Conceptualized, executed, monitored and evaluated “on-ground” trade marketing activities, i.e. Sampling activity,
Merchandising blitz etc.
- Helped the company accredit several Third Party Agency (TPA) to execute below the line (BTL) programs including
Company manpower requirements i.e.; merchandisers, blitz team, sales agents etc.
- Developed Distributor Sales Personnel (DSP) incentive program that helped increase distribution in the trade.
- Implemented “On-Site Distribution Operations (OSDO business model) that helped increase distribution and product
placement in the trade that resulted to an additional 1200 plus tertiary accounts in 8 weeks time.
- Establishes rapport with distributor owners that helped built their confidence in developing the business in the trade.
- Coordinated with the management and distributor partners recommendations and action plans on improving sales
Operations.
- Helped the company standardize processes with emphasis on sales operation
FoneNet International, Incorporated - Sr. Sales Manager, 2006 to August 2009
-Coordinated with the management and principal all sub-d’s concerns and made necessary recommendations and action plans on improving sub-d operations, which resulted to census and volume expansion.
-Conducted regular coordination and consultation to the Management and the principal that ensured flawless execution of plans and programs in the trade.
-Implemented weekly alignment meeting to each member of the team to analyze success, failures in their respective areas and make necessary recommendations on how to make adjustments in their monthly plans.
-Re aligned assignments of accounts by channel by Salesman for better coverage and focus.
-Initiated business-building programs that resulted to a significant volume growth from an average monthly business of 100M in 2006 to 220M in 2008.
-Took over the management of FNII TMG group that resulted to timely completion of projects and claims monitoring to Globe Telecom.
-Received a DPAS score (Globe’s rating system for Distributors) of 93%, the highest in SGMA for 1st half of 2008, and highest in whole GMA that resulted to FNII winning the 2008 Regional and National Territorial Distributor of Globe Telecom
-Successful engagement of the new territory (Pasig & San Juan) awarded by Globe Telecom
-Posted double digit growth year on year, from 70mio business/month to 230mio/month after 3 years
Myserv International. Inc. – District Manager for GMA Sub-D’s and Van Operations, 2004 – 2006 - A distribution company of the following principals; J & J, Allied Domec Phils. Lamoiyan Corporation and Maxxium Philippines.
-Demonstrated the leadership to the whole GMA Van Sales Team to deliver the KRA's of the principals ( Lamoiyan Corporation & Allied Domecq Philippines.)
-Coordinated very well the operations of the Sub- Distributors and Van Operations that resulted to a wider product
Distribution (reach & depth) in GMA for both Lamoiyan & Allied Domecq products
-Implemented 2 "Commando Van Operations" which resulted to additional accounts and volume
-Managed Mercury Drugstore without encountering any major problems, resulting to smooth transition of the transfer of MDC business from Allied Domec Phils.to Maxxium Fine Wines & Spirits Phils.
-Promoted as Sr. Sales Manager to manage total FNII business in June of 2006
Pilmico Mauri Foods Corp. – Regional Sales Manager, 2000 – 2004 - An Aboitiz company that manufactures and distributes
bakery products i.e.. flour, yeast etc.
-Opened additional Distributors and wholesalers in strategic areas in South Luzon that resulted to volume increase from 70M to 120M
-Recommended and implemented bakery training to our Territory Business Managers with the help of our Technical and Quality Control Team to ensure immediate technical assistance to all bakeries in South Luzon
-Created a team that conducted sampling and extended technical knowledge to bakeries in the territory that helped push the volume from 120M to 240M
-Accounts that were developed as follows:
> LAGUNA - GRESSA Marketing, West Orient
> BATANGAS - UNIGULF, Ideal Marketing, Pantoja Bakery
> CAVITE - ABRI Commercial, Ferrer Bakery Supplies, Noceda, Barbon Bakery Supplies
> QUEZON - VELFRAM, Caparros
> BICOL - JY Brothers, Jeremy Trading, Jackson Barra, Hatol Trading, Jenny’s, Tabaco Commercial
Ramoncito S. Legasto
18 San Bartolome St. Pacita Complex 1, San Pedro, Laguna
************@*****.*** / **********@*****.***
092*-******* / 091******** / 093*-*******
Seminars & Trainings
Selling Skills Program
Filia Foods Bldg. Makati City
May 8-12, 1999
Supervisory Development Program
Filia Foods Bldg. Makati City
October 12-15, 1999
Selling Skills Training Program Phase I and Phase II
Best Option Management Consultants Inc
Valle Verde Country Club, Pasig City
March 20 April 1, 2000
Attitude Determines Altitude Training Seminar
Best Option Management Consultants Inc.
Valle Verde Country Club, Pasig City
April 3 - 4, 2000
Selling Skills that Work Seminar
RAFI-Eduardo Aboitiz Development Studies Center
Lopez Jaena St., Cebu City
January 30, 2001
Principles of Quality Living Seminar
RAFI-Eduardo Aboitiz Development Studies Center
Lopez Jaena St., Cebu City
January 30- February 2, 2001
Coaching & Counseling Seminar Workshop
Pilmico-Mauri Foods Head Office Cebu City
May 16 - 17, 2000
Cash Flow & Ratio Analysis Seminar / Workshop
Aboitiz and Co. AVR Cebu City
July 16 - 18, 2001
Credit Evaluation And Collection Management
Costabella Tropical Beach Resort Banilad, Cebu City
January 11, 2002
The Masters of Management Program by Bronkhorst Associates
Problem Analysis, General Management, Project Management
People Management, Meeting Management, Aboitiz & Co. AVR
Banilad, Cebu City May 22 - 28, 2002
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