Digital Marketing Manager

Oded Menkes

*******@*****.*** +972-**-******* Ramat Hasharon, Israel

United States, Houston Texas. https://www.linkedin.com/in/oded-menkes-26b38a15a/

Head of Ecommerce & Digital Marketing Manager

Creative, highly analytical leader with experience in ecommerce operations & digital marketing management

Proven track record of success in developing and implementing B2C & B2B digital marketing strategies, generating new leads, leading skilled teams, and developing ecommerce websites. Background in revenue growth, conversion rate improvement, and customer satisfaction. Demonstrated ability to create sales funnels, conduct market trend analysis, build lasting partnerships, calculate ROI, and formulate online marketing calendars. Able to create improvement initiatives that drove better, more cost-effective operations, and organization-wide commitment to continuous improvement. Proficient communicator skilled in building and strengthening relationships across all functions to drive cohesive, strategic operations.

Highlights of Expertise:

Developed and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing

Managed all aspects of web & digital marketing analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners

Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

Experience with highly effective B2C & B2B eCommerce & digital marketing strategies

Partner with key cross-functional teams to ensure all relevant organizational goals

implementing large scale campaigns across all paid search platforms

Career Experience

SIRIN LABs, Israel – High-tech company that developed and manufactured an ultra-secured blockchain smartphone.

Developed global e-Commerce store and strategy. Directing overall operations, including on-line advertisement, sales funnels creation, on-site optimization, and data analytics.

HEAD OF E-COMMERCE (2018 to Present)

Leading all e-commerce strategy and operation, including product operation, web development, customer support and directing outsourcing PPC supplier. Skillfully training other resellers to run their online business to sell Sirin Labs products effectively. Managing worldwide affiliations and creating contracts with lawyers relating to eCommerce terms and conditions.

BUSINESS DEVELOPMENT SPECIALIST

Research and drive business expansion/collaboration opportunities in conjunction with senior management, the growth and market expansion plan of product. Pitching and negotiating with C levels.

Key Accomplishments:

Received fast-track promotion from business development specialist to head of eCommerce

Designed and built company's shop (shop.sirinlabs.com), directing the studio and marketing teams

Significantly augmented average order value and interaction/engagement/ open rate

Devised company’s digital strategy, doubling the conversion rate and increasing sales by 20% within first month

Increased website traffic by 50% by creating and implementing an SEO & PPC strategy

Developed clear CTA’s on all website and social media copy, delivering a 50% uplift in leads

Guidepoint, worldwide – Connects clients with vetted subject matter experts-Advisors-from a global professional network.

Digital Marketing & eCommerce Outsource Consultant (Present)

Leveraging insights and perspectives of digital marketing & eCommerce businesses to stay informed and make better business decisions.

Petizshop, Israel- Global eCommerce store for high-quality & unique pet products.

Founder (2016 to Present)

Developed website and analyzed performance using analytics and understanding customer behavior. Organized and implemented marketing campaigns to acquire new customers and maximize LTV of current customers. Bargained and built professional relationships with suppliers worldwide.

Key Accomplishments:

Negotiated and secured thousands of customers worldwide

Website chosen by Facebook for high ROI e-commerce, constantly using custom conversions feature

Selected by Fiverr as a successful e-commerce using their service

Developed a successful and highly engaged product funnel

Achieved 20% repeat customer rate through exceptional retention funnel

PetPace, Israel-Health collar that analyzes pets’ vitals and activity signs to alert you when something is wrong.

Digital Marketing Manager (2015 to 2018)

Built company's websites and all deliverables daily for functionality, accuracy, optimal user experience and following up with maintenance as needed. In addition, managing and creating social network advertising strategy to drive sales worldwide.

Additional Experience

Team Leader (2014 to 2016) Knox Group, Israel

Paratroopers Brigade (2010 to 2013) Israeli Army, Unit 101, Israel

Education

Student for Business Administration, Specializing in Information Systems 2017

Ono Academic College, Israel

Full Certification, specializing in English and Computer Science 2010

“Rothberg” high school Ramat-Hasharon, Israel

Languages: English & Hebrew

Citizenships: United States and Israel

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