Social Media Marketing

continued...

Max Berry

Brooklyn, NY • 718-***-**** • ************@*****.***

linkedin.com/in/max-berry-2ab6a16 • maxwellberry.com (PW maxberry) Copywriter Editor Creative

Sharp-minded, idea-driven writer, editor, and creative with more than 15 years’ experience producing B2B/B2C content for leading media companies and publications as well as high-profile clients of major advertising and marketing agencies. Adept content strategist known for developing breakthrough copy that speaks to target audiences, bolsters brands, builds communities, and spurs results. Refined eye for detail, accuracy, and visual impact. Charismatic team player, collaborator, and project leader. Areas of expertise:

• Copywriting & Content Development

• Digital and UX Best Practices

• Copyediting, Review, & Proofreading

• Project Planning & Management

• Print, Radio, & Web Advertising

• Marketing Communications

• Social Media Platforms & Blogging

• Creative Writing & Brand Storytelling

• Market Research

• Web Analytics

Professional Experience

CDM New York – New York, NY, 2014 to Present

Vice President, Copy Supervisor Copy Supervisor Senior Copywriter Copywriter Joined advertising and marketing agency specializing in the healthcare sphere to lead development of strategic copy for print, digital, and social media campaigns driving growth of global healthcare brands. Assess client objectives and market positioning, steer development of concepts, and deliver engaging client-facing presentations to secure buy in. Follow through to final execution by fine-tuning copy, modifying strategic approach, and liaising across departments to ensure achievement of business results.

• Carefully curate social media presence via social media sites, including researching, planning, and executing posts delivered to 13K-member Facebook following.

• Expertly engage best practices for web and electronic customer relationship management (eCRM) projects to optimize user experience and maximize digital messaging.

• Repeatedly recognized for top performance through fast-track promotions and selection for high-priority agency projects.

SGA – New York, NY, 2012 to 2014

QC Coordinator & Proofreader

Within established direct marketing agency providing creative, marketing, data, and production services, ensured quality of copy for client campaigns. Followed established protocols for QC control, including both editing and proofreading of print and direct mail materials.

• Played key role in ensuring satisfaction of high-profile clients, including New York Life, AARP, Dish Network, and American Express, by guaranteeing accuracy of marketing materials reaching millions of readers and producing millions in billings.

Max Berry

Page 2 of 2

92nd Street Y– New York, NY, 2011 to 2012

Marketing Copywriter

As part of nonprofit cultural and community center, produced copy for catalog, web, print, and radio campaigns. Pinpointed strategic approach and crafted messaging reflecting the organization’s mission and reaching existing and prospective subscriber/donor base. Edited work produced department wide. Oversaw multi-stage editorial projects, from initial concept development through final production.

• Created and reviewed copy for advertisements run in major publications, including the New York Times. Blancspot Media – Brooklyn, NY, 2010 to 2011

Culture & Sports Writer

Covered culture and sports verticals for socially-centered startup media company. Developed readership by sourcing and packaging stories appealing to international audience. Engaged with editor to discuss story ideas and manage deadlines.

• Kept pace with demanding production scheduling, writing up to half a dozen news stories daily.

• Contributed to the service’s debut at number two on the iTunes news app charts. Touchpoint Media – White Plains, NY, 2007 to 2009

Associate Editor Assistant Editor

Charged with curating culture and luxury lifestyle content for full-service, award-winning custom content and communications agency.

• Received promotion from Assistant Editor to Associate Editor within just six months’ time.

• Reached thousands of Bank of America commercial customers by managing production of content for online small business community.

• Entrusted to edit work produced by Sports Illustrated staff writers for inclusion in Sports Illustrated Almanac. Additional six years’ experience as music critic with The Village Voice, New York, NY; first piece published at age 17.

Honors & Awards

Gold Telly Award, General Health and Wellness, Non-Broadcast Finalist for Avery Hopwood Award in Creating Writing, Short Fiction at the University of Michigan Education & Credentials

Bachelor of Art, English Language & Literature, with honors University of Michigan, Ann Arbor, MI

Contact this candidate