Social Media Marketing

Heather Ferrer Standrod

Atlanta, GA 770-***-****

************@*****.*** https://www.linkedin.com/in/heatherferrerstandrod/

Marketing & Creative Director

Innovative Design Marketing Insights Partnership Development Experienced marketing and creative leader with more than 17 years of experience managing and implementing innovative brand strategies precisely tailored for each product and client. Unique and powerful blend of creative and business skills, striking effective balance between strategic vision and hands-on hard work. Demonstrated success leading and developing cross-functional teams, cultivating high performance, and ensuring client satisfaction.

Brand Management, Digital Campaign Strategy, Customer Engagement, Media and Public Relations,

Consultative Selling Approach, Integrated Marketing, Social Media Strategy, Strategic Planning,

Content Marketing

PROFESSIONAL EXPERIENCE

STRATIX CORPORATION 2006 – 2019

Enterprise Management Mobility Solutions for Global Leaders Marketing & Creative Director

Devise and implement strategic marketing plans, analyzing and interpreting results of marketing campaigns, monitoring the budget, and facilitating prospect and customer nurture practices. Support of consultative selling team targeting technology decision-makers in high-visibility vertical markets. Leverage strong leadership talent, management acumen, and interpersonal skills to build collaborative relationships with internal and external partners and cultivate high performance, high productivity teams. Conceptualize and develop brand identity and materials, including all outbound communications, such as white papers, blog posts, infographics, webinars, videos, and social media. Directly manage the marketing team, including hiring, performance management, and strategic planning.

- Positioned the market-leading company as a preferred provider of managed mobility solutions for the enterprise.

- Evolved branding for enterprise mobile solutions into a compelling, persona-driven value proposition for target markets.

- Built strong market demand for a deep portfolio of managed services including consulting, enterprise mobile solution deployment and ongoing support.

- Launched industry’s first data analytics portal that monitored and reported on enterprise mobile solution performance.

- Created company’s first thought leadership program with targeted media relations, expert byline series, speaking engagements and supportive digital content for social media.

- Fostered strong relationships between the executive team and Gartner, IDC and Forrester.

- Developed and deployed a digital strategy that increased leads by more than 1800%.

-Built an on-line Sales Playbook featuring the latest presentations, “cheat sheets,” competitive intelligence and partner messaging.

-Implemented target-based performance management system to track Marketing Resources, MQL to SQL, by 45%.

-Developed and managed new website and digital gateway that significantly increased on-line visitor engagement.

§ Cultivated strong strategic partnerships and Channel Marketing programs with Apple, Samsung, Honeywell, Zebra, AT&T, Verizon, SOTI, Citrix, and AirWatch/VMware.

§ Incorporated partners’ key messages into a webinar training series for the Inside Sales team and “High-Touch” sales representatives.

Heather Ferrer Standrod/page 2

AGILYSYS, INC., Alpharetta, GA 2000 – 2006

Leaders in hospitality software solutions that drive loyalty, efficiency and revenue Senior Design Manager, 2000 – 2006

Oversaw creative development lifecycle for sales and marketing campaigns to attract industry-leading hotels, casinos, resorts, stadia and restaurants. Materials and campaigns helped generate market demand for point-of-sale, property management, inventory and procurement, and food and beverage solutions. Built robust relationships with client and partner companies, including IBM, HP, and NCR.

§ Translated abstract business concepts into clear, effective visual stories, enabling clients to understand the value.

§ Created an integrated “look and feel” for vertically targeted sales and marketing materials (collateral, proposals, presentations, internal/external communications, and tradeshow exhibits).

§ Created a webinar series to generate qualified leads and accelerate the selling process. EDUCATION & CREDENTIALS

Bachelors of Arts in Visual Communications Art Institute of Philadelphia Technical Proficiencies: Adobe Creative Suite Wordpress Turtl Salesforce Marketo Pardot Hubspot Google AdWords, Analytics Survey Monkey Basecamp Asana Hootsuite Perfect Audience Olark Callrail

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