Heather Murdoch

Guru Salon Spa – Portland, ME ***1 – Present

A luxury salon and spa located in Coastal Maine

OWNER / OPERATOR

207-***-****

ac84na@r.postjobfree.com

linkedin.com/in/heathermurdoch

Sales & Business Development Specialist

} Professional with more than 25 years of experience emphasizing sales, marketing, and business development in the innovative beauty industry. Skilled and knowledgeable with all aspects of running a thriving business from operations and sales to finance and brand marketing.

} Highly customer-centric with excellent relationship building skills as evidenced by achievement in building 6-figure annual sales and more than 500 new clients in past 25 years, primarily through referrals. Strong sales and marketing skills to build new business and cultivate existing client relationships. Self-confident, organized, and motivated. Bring creativity and an entrepreneurial spirit to all business endeavors.

Sales & Business Development Qualifications

} New business development

} Word-of-mouth marketing

} Cross-media marketing

} Client relations & servicing

} Competitive market analysis

} Sales & pricing strategies

PROFESSIONAL HIGHLIGHTS

Business

Expansion

Sales

Growth

Market

Development

Sales &

Marketing

Client Loyalty

& Referrals

Team

Development

} Developed and built business from start up to generate 6-figure sales annually; established strong account base of clientele and provides leadership to a team of service providers.

} Increased sales year-over-year by leveraging client referrals to build credibility and introducing new sales strategies, campaigns and marketing collateral.

} Opened the salon/spa in a down-turned market, by understanding the needs of clients, studying the market competition and differentiating our offerings, and creating a client experience that would drive a strong referral program.

} Created marketing presentations and demo products for multiple industry related businesses; developed a highly effective sales approach that emphasizes personal service, consumer education, and relationship building.

} Produced 90% of all new business through referrals. Foster excellent relationships by building trust and rapport with clients and centers of influence to drive referrals.

} Hire, train, and lend oversight to team members, providing guidance in use of tools such as POS and scheduling software, client interactions, and effective presentation of service estimates.

Heather Murdoch

As You Wish – Portland, ME 2000 – 2011

A premiere salon developed and managed from inception to final sale OWNER / OPERATOR

Pricing

Strategy

Project

Management

Efficiency

Improvement

} Produced service menu pricing; marketed and sold beauty services to clients after analyzing the market to determine what the market could support. As the client base grew, was able to increase pricing based on demand.

} Managed all aspects of creating, developing and implementing a new business; project included researching and sourcing product inventory/vendor selection, financial forecasting, and developing brand awareness through marketing.

} Established streamlined systems, technologies, and processes to maximize efficiency and productivity. Enhanced company image through highly professional sales and marketing materials and strategies. EDUCATION

Certified and Licensed in Cosmetology (1993)

Headhunter School of Cosmetology – Portland, ME

ADDITIONAL SKILLS

} Completed additional coursework in Medical transcription/terminology

} Strong computer skills including QuickBooks, MS Office Suite, CMS software and Adobe Photoshop

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