DINAH CRAWFORD
***** ******** *. ** ■ Lacombe, LA 70445 ■ 985-***-**** ■ *******@***.***
PHARMACEUTICAL SPECIALTY SALES PROFESSIONAL
Registered Nurse with over 17 years’ pharmaceutical sales experience, including five years as Certified Diabetes Educator. Honed pharmaceutical sales expertise by acquiring knowledge of local hospitals / health systems and medical fields, understanding of requirements of nursing and administrative responsibilities, and with clinical background in nursing. Familiarity with diverse pharmaceutical products and components gained through psychiatric and medical-surgical nursing, and sale of diabetes, cholesterol, and cardiovascular products.
CORE COMPETENCIES
Solid skills in diabetes self-management training using Chronic Care Model. Certified in Cardiovascular Disease and Diabetes Management and Diabetes Education and abides by standards of care as member of American Diabetes Association (ADA) and American Association of Diabetes Educators (AADE).
Additional strengths in population health management, psychiatric and medical-surgical disease states, obesity treatment, and quality improvement.
Interpersonal and communication skills developed through sales, public relations, and nursing assignments. Particularly skilled in establishing rapport and interacting with physicians, pharmacists, and all other hospital administrative and medical personnel.
Organizational, time management, and problem-solving skills enhanced through supervisory responsibilities in accounting and nursing and territory responsibility in sales. Noted for establishing priorities and achieving goals. Works well autonomously and collaborating effectively with team members.
PROFESSIONAL EXPERIENCE
NOVO NORDISK PRINCETON, NJ MAR 2007 – DEC 2018
Clinical Educator (Nov 2013 – Dec 2018)
Expanded sales of 3 insulin products and 1 GLP1 agonist for the treatment of diabetes within local health systems and HCP offices. Educated staff in delivery of insulin / injectable therapies and on ADA Guidelines and Standards of Care for treatment of diabetes. Supported population health management initiatives in primary care (PCP) and endocrine offices, as well as in local hospitals and health systems.
Received 2018 Circle of Excellence Award.
Identified, developed, maintained, and leveraged relationships with Pharmacy and Therapeutics (P&T) Committee members, physicians, pharmacists, nurses, and individuals making or influencing treatment and formulary decisions.
Provided disease state and product education and training to approximately 100 target patients at a given time prescribed with Novo Nordisk products in one-on-one and periodic group sessions. Played key role in care and support by educating on complexities of treatment and potential for adverse events.
Influenced design of tools and resource materials to better support patients and to enhance field clinical management of diabetes.
Senior Diabetes Care Specialist (Mar 2007 – Nov 2013)
Expanded sales of 3 insulin products and 1 GLP-1 agonist for treatment of diabetes within Metairie / New Orleans areas. Presented to local hospitals, pharmacists, endocrinologists, nurse practitioners (NP), physician assistants (PA), primary care and family practice physicians
Consistently ranked in top 15 percentile
Ranked 11 out 128 in region in 2011
Won Running with the Bull contest after achieving highest product market share increase in Southern Region, 2009.
Conducted diabetes education and self-management presentations to adults and children at ADA-sponsored events and health expos.
DINAH CRAWFORD PAGE 2
ABBOTT LABORATORIES ABBOTT PARK, IL JULY 2001 – MARCH 2007
Cardiovascular Medical Representative
Professionally created, maintained, and expanded sales of 2 cardiovascular products and 1 anti-infective product within the Northshore / New Orleans area. Made selling presentations to primary care, pharmacists, P&T Committee Members, cardiology, pediatric, and endocrinology professionals to gain formulary access for products.
Consistently ranked in top 15% in Southern Area.
2005 ranked 9 out 475 in nation.
Southeast LA Hospital Mandeville, LA March 1999 – July 2001
Psychiatric Registered Nurse
Provided care and support for patients with mental disabilities; evaluated needs, administered treatments and therapies
and developed care plans in response to needs.
PREVIOUS EXPERIENCE
Staff Registered Nurse
Senior Accounting Clerk
EDUCATION
Bachelor of Science (BS) – Business Administration
Southern University at New Orleans New Orleans, LA
Associate of Science (AS) – Nursing
Delgado Charity School of Nursing New Orleans, LA
CERTIFICATIONS
Certified Diabetes Educator (CDE)
National Certification Board for Diabetes Educators (NCDBE) Jun 2015
Cardiovascular Disease and Diabetes Management (CVD / DM) Certification
National Certification Board for Diabetes Educators (NCDBE) Nov 2018
MEMBERSHIPS
Member, American Association of Diabetes Educators (AADE)
Member, American Diabetes Association (ADA)
AWARDS
Running with the Bull Contest Winner
Circle of Excellence 2018