Sales Manager

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S

W H

WANDA LOCKHART

**** ********* **, ***** ****, TX 77479

281-***-**** - *.********@***.***

Goal oriented business professional with over 25 years experience in sales, marketing, advertising and retail fashion industry. Eight years experience in radio and digital media sales. Expertise in fashion brand product sales, international wholesale distribution, retail buying, merchandising and store management.

Marketing and advertising media sales

Account management

International fashion brand sales

Store management

Strong communication skills

Business Development

Consultant selling approach

Budget analysis and sales forecasting

Retail buying and merchandising

Creative and innovative team leader

Customer Relationship Management

(CRM)

01/2011 to Current Senior Integrated Marketing And Media Specialist Radio One Houston – Houston, TX

Generate radio, digital and special event sales for three radio stations; KMJQ Majic 102.1, KBXX 97.9 and KROI Radio Now 92 FM and I-One digital products. Work with advertising agencies and direct accounts. Identify, develop and expand new account revenues by utilizing market research. prospecting and lead generation tools, business networking and conducting effective client needs analysis meetings.

Develop, present and implement client focused advertising campaigns encompassing integrated multi-platform solutions.

Meet monthly and quarterly revenue sales goals and budgets. Extensive knowledge and utilization of CRM tools, Wide Orbit, Nielsen Tap Scan, Media Monitor, Miller Kaplan X Ray, Research Director, Center for Sales Strategy Training (CSS) and other advertising industry tools. Enthusiastic, creative, and persuasive team leader with proven track record of developing long-term relationships with key business partners. 01/2009 to 01/2010 Advertising Account Executive

Star Media Publications – Stafford, TX

Sold print media and internet advertising for The Star Newspaper and the Fort Bend/Katy Business Journal magazine.

Opened new business accounts and increased ad space sales with existing accounts by establishing long term advertising programs to increase client market share and revenues.

01/2006 to 01/2008 Corporate Merchandising Coordinator Dillards Department Store – Houston, TX

Lead the merchandising and brand development of 22 Dillard's exclusive and private ladies clothing brands in the Houston region.

Liaison between Corporate management and Regional Directors on merchandising, visual presentations and fixtures, inventory levels and product assortments, special events and all other aspects of brand development. Developed and implemented product training programs for Area Sales Managers and Sales Associates at the store level Houston region. 01/1989 to 01/2004 Executive Director Of International Sales - Asia Lesportsac Inc – New York, New York

Founding member of LeSportsac's international division. Negotiated and developed international distributor agreements that established LeSportsac as a global handbag brand in Japan, Hong Kong and other Asian markets.

Implemented sales management, product planning and forecasting, budget/expense planning, store distribution expansion and shop installations, brand advertising and promotional plans and the development of key business strategies to meet sales and profits goals.

Implemented the first LeSportsac flagship store in Tokyo followed by two additional freestanding store locations in key Japanese cities. Implemented over 25 new LeSportsac shop installations at key department stores locations through out Japan in a two-year period.

Grew annual revenues for international division to record wholesale level of $28 million representing 45% of the company's total revenue by 2001. Negotiated, executed and maintained performance based wholesale distributor agreements for Japan, Hong Kong, Singapore, Taiwan, and Korea. Negotiated annual purchase plans and budgets, export discount terms, marketing and advertising budgets.

Recommended and presented product assortments for each market. Managed international sales team.

Formulated international pricing policies and developed suggested retail pricing for all international markets.

Prepared fiscal, seasonal, and monthly sales goals and product forecasts. Traveled extensively to Japan, Hong Kong, Taiwan, Korea, Singapore, Italy and France to meet with wholesale distributors and retail accounts. 01/1986 to 01/1989 District Store Manager

IXZ:Z USA, Inc – New York, NY

Managed and merchandise for two NYC specialty brand shops. Hired, trained and supervised Assistant Store Managers and sales personnel. 01/1981 to 01/1986 Buyer, Childrenswear

Bloomingdale's Department Store – New York, NY

Purchased better sportswear lines for Girls 7-14 for 14 stores representing $3 million in annual retail sales. Increased sales 47% by developing new product resources and intensifying existing key vendors.

Formulated and prepared seasonal sales and stock plans, open to buy and merchandise assortments.

Joined executive training program in Fashion Accessories and gained extensive knowledge of the fashion accessory market - handbags, hosiery, millinery, E

sunglasses, hair accessories, scarves, and small leather goods. Promoted from Assistant Buyer to Department Manager to NYC Flagship Department Manager prior to moving becoming Childrenswear Buyer. BS: Business Administration - Marketing

Georgetown University - Washington, DC

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