Social Media Sales

JAYME WATSON

**** ****** ****

Toms River, NJ ***53 **************@*****.*** 212-***-****: cell

MARKETING MANAGEMENT /PROJECT MANAGEMENT / OPERATIONS / BRAND MANAGEMENT

Strategic Planning > Team Leadership > Category Marketing

Strategic and tactical leadership management roles in developing and managing marketing programs that create competitive advantages to support company brand initiatives. Demonstrated expertise establishing and maintaining relationships between design, finance and operations with key clients including Teva Neuroscience, Bayer, Novo Nordisk, Vertex, Sanofi Genzyme, Organogenesis, ARIAD, Spark Therapeutics, Infinity/AbbVie, Biogen, Pfizer, and Bristol Myers Squibb. Additional diverse exposure in operations with strong successes increasing revenues and optimizing profits. I manage multi-discipline teams and am responsible for the development and execution of multiple projects with responsibility for full budget spends and P&L management.

CORE COMPETENCIES: Strategic Planning, Digital Marketing, Digital Strategy, Process Development/Management, Project Management, Product Launch, Tactical Development/Execution, Mentoring, New Business Development, Organic Business Growth, Workflow Planning/Management, Conflict Resolution, Leadership, Customer Relations/Satisfaction, Market Forecasting, Global Exposure, Business Planning, Manage Branded & Unbranded Launch, Market Research, Support Sales Teams

PROFESSIONAL EXPERIENCE

H4B Boston, MA 10/ 2016-9/2018

A pharmaceutical marketing agency dedicated to healthcare professional and patient education communications and education.

VP, Account Group Director

Responsible for the management and organic growth of 6 accounts for Device, Oncology, Transplant and Rare Disease products for Sanofi Genzyme and Organogenesis. Includes development of strategic plans for launch of new indications and US and Global campaigns with coordination overseas and domestic across cross functional disciplines. Included management of sales forecast versus marketing budgets and revenue generation.

I managed launch plans and forecasts for Cerdelga and Thymoglobulin for Sanofi, including launch plan tactics and media planning. Tactics include Websites, Visual Aids, Journal Ads, CRM programs, campaign development, testing and launch.

Responsible for Brand Planning and 5-20 year forecast onsite at corporate headquarters for Sanofi Genzyme with Marketing Director and cross functional teams including Market Research, Global Marketing, Market Analytics, Medical, Data Analytics and Forecasters.

Managed 4 direct reports and team of 13 shared service professionals such as creative and operations.

Biogen Boston, MA 6/2016-10/2016

Pharmaceutical company dedicated to the development of scientific breakthrough treatments for MS and Hemophilia.

Senior Product Manager, ELOCTATE Consumer and HCP Marketing.

Management of HCP and all Social Media tactics and strategic lead for brand planning for HCP and Consumer marketing.

Budget and timeline management and planning for both HCP and Consumer initiatives under short term contract. Managed Social Media campaigns for Facebook, Twitter and all e-mail communications. Responsible for brand planning and forecasting.

precisioneffect Boston, MA 1/2015-5/2016

A Pharmaceutical Marketing Agency focused on communications to healthcare professionals, patients and Managed Markets decision makers.

Group Account Director

Responsible for the management and organic growth of Ariad, Infinity/AbbVie and Spark Therapeutics accounts with digital and printed tactics and salesforce management for oncology and rare disease products. Includes management of a direct report staff of 4 with sub reports totaling 3.

Strategic planning for communication streams to HCPs and patients for challenging black box brand and pre-launch initiatives for first in class product

Pre-launch initiatives included medical publication planning, unbranded communications including a CRM program and disease awareness campaign for patients and HCP’s.

Group DCA Parsippany, NJ 5/2014-11/2014

A Multi Channel and digital marketing agency with long term expertise in interactive HCP programs and unique salesforce software.

Digital Consultant

Responsible for the management and organic growth of 3 account, Biogen, Sanofi and Bayer with digital executional tactics and salesforce management and HCP communication software. Includes collaboration with Salesforce and Sales Training to support software and interactive program for sales force. Campaign management for email programs, SEO, UX, CRM, social media and CPA.

Digital strategies for mature and launch brands to increase brand awareness and uptake

Digital data analysis, forecasting, planning and marketplace/competitive analysis

Maintenance and enhancements of sales force software and digital customer communications

Familiar with Eloquoa, OBI and offline data analysis and compilation

Havas Health New York, NY 1/2013-10/2014

A marketing agency focused on educational and digital communications to Managed Market segments.

VP, Account Supervisor

Direct responsibility for the supervision and management of the Multiple Sclerosis franchise and digital brand communications for Biogen Idec. Collaborates with both internal and external integral teams to drive and maintain formulary access for Biogen Idec brands.

Major Achievements

Consolidated brand messaging for franchise portfolio

Digital execution for email programs, IVA’s, iPad demonstrations, websites, microsites and applications

Awarded multiple projects through demonstration of strategic insights in to business and customers, including web development and iPad tools

ICC LOWE PACE Parsippany, NJ 5/2010-8/2012

A marketing and advertising agency serving the pharmaceutical industry.

Group Account Supervisor

Direct responsibility for the supervision and management of the oncology franchise for Bayer U.S. and global promotion of Nexavar for indications, hepatocellular carcinoma and renal cell carcinoma. Preside over dynamic cross-functional teams, such as Professional Marketing, Professional Relationship Marketing Group, Managed Markets Team, and the Digital Team.

Played an integral role in the launch of branded communications for cystic fibrosis product Kalydeco for US and global disease education launch. Launch initiatives include Website, CRM program, campaign development, testing and rollout, Visual Aids, Journal Ads, Email communications and Banner Ads.

TORRE LAZUR McCANN Parsippany, NJ 1/2007-8/2009

A promotional advertising agency with an expertise in healthcare professional communications and promotions.

Account Supervisor

Effectively administered primary care business for Plavix and spearheaded branded and unbranded relationship marketing program with interactive team. Exhibited professionalism in working with consumer agency while conceptualizing improvements to unbranded CRM program for PAD, and incorporating information to and from sales force and marketing teams. Created competitive sales presentations for the field sales force of Bristol-Myers Squibb.

Major Achievements

Led a team of 25 agency members and developed a strategic plan to increase awareness by leveraging national and regional statistics and developing sales call tactics for the heart medication, Plavix that resulted in an increased market share of 13%.

GREY HEALTHCARE GROUP New York, NY 5/2006-5/2007

A promotional advertising agency focusing on communications and promotional messaging to healthcare professionals and patients.

Account Supervisor

Responsible for operational and tactical plans for Professional and Managed Markets for Pfizer’s Exubera, Celebrex, and Par’s Megace ES. Designed synergistic materials, including long-term CRM programs for Celebrex and Exubera in cooperation with the Patient Education teams. Additional responsibility for managing and controlling budgets, forecasts, and scopes of work. Displayed strong leadership capabilities in overseeing and training account executive and two assistant account executives.

Major Achievements

Developed new messages and value propositions and reinterpret data to position Celebrex as the go-to medication by utilizing Pfizer internal systems and Market Research.

Acquired new business without an experienced team by hiring industry experts on an hourly fee basis and developed a flawless presentation that demonstrated our insights and market knowledge, increasing revenues by $650K.

Proposed new cost and efficacy messages to be included in sale calls to help position Celebrex. The messages resounded with customers resulting in an increase in revenues by $500K and maintaining market share of 80%.

BEACON HEALTHCARE COMMUNICATIONS, INC. Bedminster, NJ 5/2005-5/2006

A multi-communications advertising agency with an expertise in managed markets, health economics and employer marketing.

Account Supervisor

Assumed responsibility over marketing tactics and medical education communications for the Managed Markets, Employer and Health Economics, and Outcomes Research groups along with key audience members, including prescribers, practitioners, case managers, medical directors, insurance decision makers, and patients.

Major Achievements

Conceptualized tactics and meticulously handled budget forecasting, reconciliation and invoicing of the Boehringer Ingelheim business.

HARRISON & STAR, INC. New York, NY 11/2001-5/2005

An Advertising and Marketing Company to Healthcare clients with revenues of $25M.

Senior Account Executive, Therapy for Multiple Sclerosis

Account Executive, Therapy for Multiple Sclerosis & Diabetes

Provided outstanding written and oral skills enhanced in creative brief development, tactical presentations, chairing of meetings, and proposing proactive agency recommendations. Handled fee reconciliations and precise budget estimates. Presided over the status of the meetings for agency and client while rendering support in presentations development for clients’ senior management and sales representative meetings.

Major Achievements

Conducted sales training, public relations, and professional education departments to endorse synergy and reliability for all brand initiatives with clients’.

Designed and successfully launched the diabetes device, InnoLet for Novo Nordisk, including development of professional and patient communications as well as plan of action meetings.

EDUCATION

STATE UNIVERSITY OF NEW YORK Old Westbury, NY 2000

Bachelor of Arts in Business Administration and Management (BA)

Microsoft Office Suite (Word, Excel, PowerPoint) and Adobe

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