Marketing Manager

JENNIFER WHEATLEY 541-***-**** Grants Pass, OR ***27

**************@*****.*** LinkedIn Profile

SENIOR DIRECTOR COMMUNICATIONS/MARKETING

Public Relations • Marketing Strategy • Strategy + Planning • Event Management • Team Leadership Media Relations • Program Development • Public Affairs • Content Development • Crisis Communication Igniting Awareness and Action Through Integrated Campaign Strategy & Communications Programs Versatile public relations director, company spokesperson, marketing communications strategist, and consultant focused on mission-driven storytelling and communications • Emotionally intelligent relationship- builder, known for anticipating and mitigating obstacles and issues • Skilled in navigating difficult conversations and effectively communicating both one-on-one and as a public speaker • Impactful and adaptable leader coalescing and motivating teams toward long-term goals or quick changes PROFESSIONAL EXPERIENCE

Sr. Director of Community Affairs 01/2014-10/2018

DUTCH BROS COFFEE, Grants Pass, OR

Largest privately held drive-thru coffee company in the US 290+ stores in 7 states $450M+ annual revenue 9,000 employees Senior marketing team leader driving marketing communications planning, including new product launches. Oversaw Public Relations, Foundation, and Social Investing/Philanthropy (as related to Marketing and Sponsorships).

• Elevated awareness for the Love Abounds Foundation and Dutch Bros’ dedication to community service by creating and implementing the company’s first philanthropy-focused marketing and public relations strategy.

• As a Senior member of the marketing team developed, communicated and implemented marketing plans for 4 annual company-wide and all local giveback days, product launches, 25-30 grand openings annually, and more.

• Increased local philanthropic impact for 75 franchisees/operators by coaching on media/social strategies and interview techniques.

• Substantially increased annual donations for 4 local giveback days companywide from $580K to $2.1M+ by driving improved communication, planning, marketing and strategy among 4 departments.

• Wrote, edited, pitched articles and served as media contact/spokesperson for 400+ stories annually.

• Generated coverage in Forbes, Franchise Times, 7+ business journals, and on local and national television advancing awareness and recognition for the company, meeting all campaign objectives.

• Mitigated major issues around a product recall, website breach, and multiple local situations through nimble crisis communications management.

• Developed and implemented annual communications plan, layered in marketing planning for all giveback days throughout the company.

• Managed special projects for the CEO, promoting a healthier community by allocating funds and resources to projects including the installation of a multi-use soccer field in an underutilized space. Executive Director, Campaign Manager 07/2005-01/2014 ROGUE COMMUNITY COLLEGE FOUNDATION, Grants Pass OR Non-profit foundation supporting 3 Rogue Community College (RCC) Campuses 2 counties 20,000 students Led all foundation management including communications strategy, marketing, fiscal management—from budget to annual accounting audit; donor relationships, and annual and major gifts fundraising, programs, and staff. Created and maintained a volunteer program for 200+ volunteers annually.

• Evolved the organization from primarily stewardship for existing funds, to a proactive entity embarking on a multi- year, multi-million-dollar major gifts campaign.

JENNIFER WHEATLEY - Page 2 541-***-**** Grants Pass, OR 97527 **************@*****.*** LinkedIn Profile

ROGUE COMMUNITY COLLEGE FOUNDATION, Continued

• Created and approved all marketing materials including campaign case statements, annual reports, fundraising material and general donor communications.

• Increased endowment from $3M to $5M+ and scholarships from $350K to $1M annually by working with the Foundation Board to monitor, manage and evaluate the fiscal performance of the organization and endowments.

• Advanced opportunities for 100+ high school students to simultaneously earn diploma and college certificate, increasing enrollment in key technical programs.

• Created, implemented Foundation scholarship and grants processes, managing 800+ applications annually.

• Increased employee engagement by 30% by creating and implementing the annual organization-wide employee Rogue Heroes giving campaign.

Senior Associate and Independent Consultant

RISING WOLF ASSOCIATES/JENNIFER L. WHEATLEY CONSULTANT 09/1996-05/2005 Advised nonprofits on vision, strategy, fund development, and team building (Full consulting list available) Denver Museum of Natural History

• Worked directly with the President on special project development.

• Interim Manager of Tourism Marketing and Group Sales, development, marketing and sales of group programs, achieving 150% of goal sales.

Nine10Arts

• Developed business and marketing plans, income streams and construction financing for Nine10Arts, a deed restricted building/community for artists.

• Created a 501(c) 3 non-profit arm and fundraising strategy to run the community arts programs. Island Foundation

• Designed grant criteria managed international grants and grant tracking.

• Coordinated conservation projects with IF offices in CA, CO and Argentina. PROFESSIONAL ASSOCIATIONS

Leadership Forum, Class XXIV 2009-2011; Senior Fellow 2011-present Ford Institute Leadership Program, 2011-2012

Presenter, Council for Resource Development National Conference, Washington DC, 2010, 2012 Jefferson Funders Forum, 2005-2018

BOARD and VOLUNTEER PARTICIPATION

Blue Zones Project, Steering Committee, 2017-2019

Collaborative Economic Development Committee, City of Grants Pass /Josephine County, 2017-2018 Kairos, Board of Directors, 2013-2016

KidZone Community Foundation, Founding Member, Board of Directors 2006-2015 Siskiyou Community Health Center, Board of Directors, 2005-2014, Vice-Chair 2008-2010 Interim, Grants Pass City Councilor by Mayoral appointment, 2009-2010

City of Grants Pass Urban Growth Boundary Steering Committee, 2006-2012; Chair 2006-2009 River Reach Youth Initiative, Board of Directors; 1996-1997, 2000-2005, President 2002-2005 EDUCATION

MS, Domestic and International Tourism, University of Denver, Daniels College of Business, Denver, CO BA, Sociology and Environmental Studies, Whitman College, Walla Walla, WA

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