Social Media Marketing

Cindy M. Wahl

*** ********* ***** * Lawrenceville, GA 30043 * Phone: 404/580-1267 * ************@*******.*** Director of Marketing & Communications

Multi-industry marketing specialist with over twelve years experience in effective marketing and sales building strategies.

Respected leader of creative teams, national and market-wide development and mentoring. Ability to initiate and organize marketing campaigns that effectively reinforce and build brand images as well as generate profitable sales leads.

Skills

Marketing Strategies & Campaigns

Corporate Communications

Creative Team Leadership

Web & Print Content Development

Social Media & Digital Marketing

Public & Media Relations

New Product Launches

Budgeting

Vendor Management

Grand Opening Marketing

Sales Marketing Graphic Design

E-Commerce Development Process Management

Professional Experience

Takedown Sportswear – Lawrenceville, GA

Director of Marketing, 9/2016 - Present

Selected Accomplishments:

Manage SEO & SEM strategies, PPC, AdWords and retargeting campaigns resulting in 13 months of continuous MoM sales increases

Develop all creative for digital ads, email marketing graphics, social media and print advertising for both B2B and B2C marketing campaigns

Manage all social media platforms including content creation, photography, paid advertising and content scheduling

Develop inbound and outbound national marketing campaigns to support lead generation for Sales Team resulting in a 200% increase in leads YTD

Leads the creative team and manages the work flow of all custom uniform art requests

(average 100 art requests weekly during peak season) from the sales team

Manages sponsorship of Olympic-level athlete including custom gear, appearances, promotional items and social media support

Lead the development and integration of a new e-commerce platform, inventory management system and shipping software for the online retail center. Project led to annual savings of over $50,000

Lanier Islands – Buford, GA

Director of Marketing, 8/2015 to 9/2016

Selected Accomplishments:

Managed a diverse in-house marketing team, including direct supervision of brand management, website content and social media

Responsible for developing and executing a $1M+ annual marketing plan and budget

Researched and initiated strategic media plans for seasonal ad campaigns; including radio, TV, outdoor, digital and social media

Managed SEO & SEM strategies and oversaw PPC, Online Media and Multi-View campaigns

Oversaw PR strategy, distribution and content through in-house content creation and contractor copywriting and distribution

Managed content development and creation for various marketing campaigns, including seasonal events, special events and general information

Developed an intern initiative program which focused on developing high school and college students in the marketing industry, specifically regarding social media skills. Personally interviewed and selected each intern

Oversaw ideation, development and production of video content for tv, digital and on-property use, including daily summer programming for an 80ft digital screen

Led a team responsible for the strategic rebranding of a major seasonal event, including development of new content, distribution of PR, targeted marketing and media relations

Encouraged employees to take initiative, stimulated a creative and collaborative working environment, and initiated “marketing lunch box” days to generate positivity and good morale among employees

Integrity Brands / Uncle Maddio’s Pizza Joint – Atlanta, GA Director of Marketing & Communications, 10/2012 to 4/2015 Selected Accomplishments:

Strategic development for national brand awareness campaigns and local store marketing initiatives

Development of local store marketing program including training documents, social media strategy and planning guidelines

Oversaw redesign of corporate website to a responsively designed platform with integrated CRM, online ordering and digital offer tracking links

Initiated development of National Advertising Fund. Responsible for budgeting, strategy development and implementation of activities

Managed agency selection process. Oversaw brand strategy work, creative concepts and tactical plan development

Responsible for creative development of in-store POP, digital resources, menus and various other print media

Coordinated public relations management for brand management, franchise sales marketing and grand opening marketing

Heavily involved in store design development including architectural plan review, in-store graphics design and exterior signage layout

Responsible for all system wide communications including newsletters, email blasts, social media groups and internal websites

Chick-fil-A at Tucker Station – Tucker, GA

Marketing Director, 8/2003 to 10/2012

Selected Accomplishments:

Responsible for developing and executing marketing plan and budget

Developed relationships within the community for coupon and food distribution, sponsorships and outside sales opportunities

Planning and executing of various marketing events and activities both inside and outside the unit

Ensured corporate service model is executed throughout the unit on a daily basis

Coordinated local media and in-house POP to promote current marketing activities and both local and national marketing campaign focus

Responsible for design and updates of the store website and Facebook page Chick-fil-A, Inc – Atlanta, GA

Grand Opening Event Planner 2/2008 to 10/2012

Selected Accomplishments:

Worked with new restaurant owners to develop full marketing plans for Grand Opening including community involvement, coupon distribution, direct mail, billboard placement and signage, local media public relations, on-line marketing, Grand Opening events and food distribution

Selected marketing team to execute event schedule and plan

Responsible for coaching and training all new marketing personnel for the new restaurant Signal Point Systems – Kennesaw, GA

General Contractor Services for the Wireless Telecommunications Industry Construction Project Manager, 7/2002 to 4/2003

Manager of Site Services, 8/2001 to 4/2003

Assistant Manager of Site Services, 10/2000 to 8/2001 HVAC Office Director, 8/1999 to 10/2000

Software: Adobe Illustrator, Adobe Photoshop, Keynote, MS Project, MS Publisher, MS Office (Word, Access, Excel, PowerPoint, OneNote), WordPress, Squarespace, Google Analytics

Education

Georgia Institute of Technology – Atlanta, GA

Bachelor of Science, 1999

Major: Business Management l Focus: Marketing

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