ASHLEY
BERD
**********@*****.***
** ********* ***, *** ***, Waco, TX 76706
SKILLS
B2B Commerce
QuickBooks
Nutshell CRM
Cross Selling & Closing Sales Techniques
Contract Negotiation
Account and Staff Management
Staff Training
Financial Analysis & Budgeting
Customer Service
Project Management
Critical and Analytical Thinking
EDUCATION
Full Sail University
Winter Park, FL • April, 2014
Bachelor of Science: Music Business
GPA: 3.54
Valedictorian - Member of Excellence Program for Outstanding Academic Achievement.
Awarded the Advanced Achievement Award - Most Likely To Succeed In Graduating Class.
PROFESSIONAL SUMMARY
Ashley has five years experience as a Manager in various industries. Her determination to turn information into action has contributed to her most recent success at SPIbelt where she led the Events Department. She was able to not only manage, but also grow and further develop this part of the business. Ashley immediately took ownership of her roll as the Expo Manager and offered new ideas, and acted upon those approved ideas, to improve the department's profitability, while maintaining an outstanding level of professionalism and engaging charisma. She shows no trepidation in asking questions and is not intimidated to put herself out on a limb by presenting new ideas to the company for her department.
WORK HISTORY
SPIBELT/OVERTON ENTERPRISES - Expo Manager
Austin, TX • 09/2015 - Current
Coordinate 75+ booths yearly to Health & Fitness Marathon Expos across the country, to sell and advertise our merchandise to over 10,000+ participants per show.
Manage tradeshows, showcasing products to buyers, which result in 40% new business. Shows included: The Outdoor Retailer Show, The Running Event, and our Sponsorship with the Austin Marathon.
Hire, train, and manage a team of 10-15 brand ambassadors monthly to effectively execute events and meet sales quotas on site.
Facilitate contract negotiations, which result in reasonable pricing on booths, fair terms with partners, and added marketing benefits on site.
Secure purchase orders and provide marketing materials to partners to sell on site, resulting in meeting monthly sales quotas and increasing overall business by 10% with accounts yearly.
Budget and analyze sales data from each corporate event to evaluate ROI using Excel and QuickBooks, exceeding prior year sales by 3% or more each event.
BRIO TUSCAN GRILLE - Banquet Manager
Austin, TX • 05/2015 - 08/2015
Planned, designed, and managed upscale lunch & dinner parties that averaged around $2,000 per party.
THE AGENCY GROUP (now United Talent Agency) - Office Assistant / Receptionist
Los Angeles, CA • 01/2014 - 01/2015
Answered and directed a high volume of calls, up to 200 a day.
Managed complex calendaring for in-person and phone conference calling for high profile industry executives including Kevin Liles of Def Jam Records and more.
Assisted booking agents with various tasks.
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