Sales Marketing

Leslie S. Gusky

Fort Lauderdale, Florida

Tel: 954-***-****

***.*****@*****.***

https://www.linkedin.com/in/lesliegusky/

Experience:

May 2018 Catalogs.com - Dynalog

Digital Marketing Fort Lauderdale, FL

Senior Consultant – Sales Development

August 2012 to July 2017 Vianna International LLC

Jewelry Manufacturer/Importer Boca Raton, FL

Vice President – Sales & Marketing

From mine to market, VIANNA BRASIL is the most specialized manufacturer of fine gemstone jewelry in Brazil. Company opened an office in the U.S. Managed the Sales and Operations for the parent company to secure Independent Retailers and Chain Stores in North America and the Caribbean. June 2007 to July 2012 Somersault LLC

Industry: Business Services Fort Lauderdale, FL

Managing Partner

Realized the need to develop a vehicle for clients to promote their company and brands without having to destroy inventory and expend cash for advertising. We offered marketing, business services and solutions for each client company by utilizing their underperforming assets.

January 2000 to December 2007 ALTAmoda LLC

Industry: Luxury - Wholesale Trade - Retail Fort Lauderdale, FL President

ALTAmoda LLC was founded in January 2000 as an importer and distributor of fine diamond jewelry directed to upscale retailers. My career achievements in Sales, Strategic Planning, Marketing, Corporate Operations, Finance, IT and International Business have given me an opportunity to work within multiple company levels from manufacturing, distribution and direct to the consumer. May 1982 to December 1999 Aurafin – Richline Group Industry: Luxury - Wholesale Trade Tamarac, FL

Senior Vice President Sales & Marketing

As one of the founding members of Aurafin LLC, prior to being sold to the Richline Group (a Berkshire Hathaway Company), my achievements throughout the evolution of this worldwide organization presented me the with knowledge and the ability to advance in business development from its growth.

Overall sales, merchandising, marketing and P&L responsibility for Gold Jewelry in the Jewelry Retail Store and Special Markets area.

Hired, trained and directed internal and independent sales team with over 5000 active accounts. P & L responsibility for various divisions.

Created, drove and monitored sales and inventory projections to achieve goals exceeding $50,000,000.

Directed buying, marketing, product development, merchandise presentation and inventory control of sales lines, created and presented sales meetings and training seminars to front line sales teams..

Met or exceeded sales projections each year with increases in sales during my tenure within the organization.

Leslie S. Gusky

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Education: University of Florida Gainesville, FL

Bachelor’s Degree / Advertising & Marketing

Gemological Institute of America Carlsbad, CA

Diamond Grading and Evaluation

Skills: Management, Direct Sales, Marketing, Product Development, Manufacturing, Business Development, Brand Management, Entrepreneurship, Strategic Planning, Team Building, and more. Proficient in all MS Office Suites (Word, Excel, Outlook, PowerPoint), Adobe Photo Shop

QuickBooks

Key Achievements:

Formalized business plans, strategy and tactics to utilize marketing materials for various new product lines for sales initiatives.

Sales management of various mid-price points to very expensive product.

Public relations and editorial content within trade and consumer publications.

Account Receivable Management / credit and collections responsibilities.

High level of overachievement in goals to reach maximum sales. Turn-around Experience:

Collaborated with manufacturers to tailor and develop products for the US luxury market. Increased sales with client companies over 20% in one year when the jewelry industry was facing negative economic challenges. Transformed inventory plans (company assets) to encourage development of new products and marketing opportunities by converting to corporate trade

(applying barter).

Entrepreneurial Experience:

Redirected sales initiatives with client companies by hiring territory managers to increase sales in one year when the business was facing many negative issues due to global and the economic obstacles. I penetrated development of various B2B agreements and contacts for new business for growth opportunities and the ability to perform in a remote working environment. Personal Statement:

My entrepreneurial experience has championed European, Asian and a Brazilian company who utilized my expertise in directing sales and marketing; to pursuing and developing strategic plans to ensure growth and profit. Having the knowledge and understanding to deliver opportunities for all types of clients in numerous industries, allows me the insight to every organizations potential. With my diverse background, I will bring a complete range business experience to any corporation and look forward to the obstacles which are challenges in business every day.

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