Video Producer, Copy writer, Director

JOHN CUNEO

**** *. ***** **., *******, IL ***** (m) 773-***-**** • **************@*****.***

John’s Reel & website:

https://www.johncuneogroup.com

QUALIFICATIONS PROFILE

Creative Lead who is an Emmy Award winning writer, director and video producer for broadcast and digital environments. Expertise in transforming client needs into engaging concepts, scripts and executive experience as a creative director. Exercises independent judgment gained from years of creative services.

Demonstrated results producing effective videos for commercials in a broad range of industries. Adept at using humor and visual storytelling to capture audience attention. Strong relationship building with proven results generating repeat business. Confident verbal presentations with documented backup. Believes in being punctual for work hours and prepared for client meetings. Enjoys advertising campaigns and being a resource for colleagues.

Areas of expertise:

VIDEO PRODUCTION

CREATIVE PROCESS

Develops concepts and directs professional, non-professional talent

Production planning, schedules, budgets

Excellent work with sales staff for business development and partnership to bolster sales

Understanding of production budgets

Partners with internal and outside production companies and hiring talent

Strong creative that develops concepts, writing scripts and directs creative execution of TV and online advertising

Verbal presentation skills and client rapport

Pitches advertising concepts and creative services

Talent connections including Second City

Texting While Driving

Conceptualized, scripted directed, casted location scouted and produced a series of award winning commercials

against texting while driving. Complete coverage on Chicago news outlets and digital media. The spots were purchased

by six states.

https://vimeo.com/user33258841/review/296530216/a257ab14c6

PROFESSIONAL EXPERIENCE

Punch Films, Chicago, IL

Creative Lead, Video Producer, Writer, Director, July 2005 – October 2018

Lead creative approach and project execution for client’s video production needs. Wrote, directed, managed and produced effective commercial and digital media to support clients in a broad range of industries.

Created and copy writing for video concepts based on client business goals and presented to key decisionmakers. Enjoyed contributing to business development meetings and facilitate brainstorm sessions. Experienced in writing scripts, drafting and commissioning storyboards.

Utilized creative vision that utilized humor and led to years of repeat business. Performed pre-production activities, including site checks, casting and planning shoot schedules. Supervised creative staff throughout the production process, resolving issues to meet client deadlines and budget.

Produced, directed and stylized 24 testimonial videos for Inland Mortgage & Trust of their clients. Journalistic and strong experience interviewing drew out impactful stories and anecdotes that made the clients proud, extremely happy and increased sales calls.

Wrote, directed, collaborated and produced commercials for digital and broadcast including supervising creation of 3D motion graphics for an award winning spot for the Fort Wayne Air Show that the client believed helped pack the crowd.

Produced, crafted the concept, wrote scripts, casted and directed a series of consumer education videos for KREMC, a power and utility company, aimed at teaching children and adults about saving energy and being safe. Shot on green screen with entertaining motion graphics, created a superhero character named “The Fuse” that the company continues to use when communicating safety lessons to kids.

Created an annual fundraising video for PCC Community Wellness Centers using a casted host that was hailed as “amazingly effective,” by PCC’s Executive Director.

Directed, produced, co-wrote and casted a series of consumer education videos for Volkswagen consumers that kept the clients returning for four years, in part due to a created humorous, corporate safe German engineer character that the real German engineers met to get his autograph.

John Cuneo Productions, Los Angeles, CA

Founder, July 2003 – July 2005

Founded and managed a video production company serving clients in a broad range of industries throughout the Los Angeles area with consistent high level work garnering repeat business.

Oversaw the full scope of a video production business from client engagement to delivery of final product. Negotiated contracts, timeline and creative goals. Developed concepts and scripts, hired production crews, organized shoots, directed on-screen talent and supervised video, music and graphical edits. Managed financial aspect of business, including budget, expenses, revenue and reporting.

Created a series of videos that assisted in raising $42 million to build a new home for the M.I.N.D. Institute, an autism research center in Sacramento, California.

EDUCATION

BACHELOR OF JOURNALISM

University of Missouri, Columbia, MO

AWARDS

Chicago / Midwest Emmy Award, National ADDY Award for Texting While Driving creator, writer, director and producer.

Official Selection, Chicago Comedy Film Festival- Best Pilot / Web Series, Pinnacle Film Festival - Diamond Award Best Short Film; NYC Indi Film Awards - Best New Media; Hollywood South Film Festival. Official Selection Great Lakes Film Festival for “Art of Motivation”, creator, writer, director, producer.

Telly Awards received for numerous projects, including “Volkswagen/Audi Finance Source”, writer, director, producer.

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