Manager Marketing

Michael Rosenberg

*** ****** ****, *** ********, NY 10804

***/***-****. *****************@*******.***

Experience

Silverman & Associates – White Plains, NY October 2018-present

Consultant

·Develop digital content strategy, focusing on engaging content across all platforms.

Morgan Lewis & Bockius – New York, NY May 2015-June 2018

Senior Manager, Business Development and Marketing

Managed all business development, marketing and PR related initiatives for Finance practice globally, New York Corporate and Business Transactions and firm-wide Energy Transactions, Fintech, and M&A in investment management initiatives.

·Developed business development strategies and action plans for practices and individual attorneys; market research, competitive intelligence, deal flow analysis, budgets, led implementation efforts. Compiled business intelligence reports on clients/prospects/industries/geographies.

·Managed client teams for banking clients; draft, maintained and aided in execution of action plan; reported on internal client developments and external competitive intelligence; identified opportunities for collaboration.

·Implemented processes for rapid and accurate reporting of syndicated lending transaction data to reporting media. (Bloomberg, mergermarket, Thomson Reuters, CCA etc.).

·Provided leadership on RFP responses, drafted language, developed pitches/presentations for new business including market research, drafting, follow-up activities. Organized pitch rehearsals. Tracked results of RFP’s, pitches and other business development efforts.

·Prepared and managed operating budgets for finance and corporate practices with practice and accounting leadership. Provided periodic reports.

·Managed as well as drafted survey and directory submissions, including systematic review of which opportunities were highest value, and communication and management of results.

·Evaluated sponsorship and event opportunities and made decisions about the value of participating. Maintained database of opportunities assessed and experience with various outlets.

·Staffed, trained and supervise staff of two coordinators, one specialist and two managers.

Greenberg Traurig – New York, NY July 2011-May 2015

Practice Development Manager

Managed all marketing/PR and business development related initiatives for Mergers & Acquisitions, Private Equity, Banking & Finance, Structured Finance and Financial Services practice groups globally and New York Corporate and Delaware Restructuring locally.

·Developed business development strategies and action plans for individual attorneys and Delaware office; market research, competitive intelligence, deal flow analysis, budgets, lead implementation efforts.

·Implemented processes for rapid and accurate reporting of M&A, private equity and syndicated lending transaction data to reporting media (Bloomberg, mergermarket, Thomson Reuters, CCA etc.).

·Managed financial institution client teams for firm’s strategic business development initiative.

·Drafted RFP responses, developed pitches/presentations for new business including market research, drafting, follow-up activities. Tracked results of RFP’s, pitches and other business development efforts.

·Managed internal and external seminars for clients/prospects. Assisted attorneys in developing seminar topics and targeted mailing lists. Worked with marketing staff to develop direct mail pieces/invitations and other collateral materials.

·Developed marketing materials such as brochures, practice group descriptions, deal lists, press coverage. Drafted news releases, marketing collateral for M&A, Private Equity and Financial Institutions practices.

Alston & Bird – New York, NY June 2006-July 2011

Business Development Manager

Supported business development and marketing needs for in New York office. Managed business development for Derivatives practice group.

·Developed business development strategies and action plans for individual attorneys and New York office; market research, competitive intelligence, deal flow analysis, budgets, lead implementation efforts.

·Drafted RFP responses, developed pitches/presentations for new business including market research, drafting, follow-up activities. Tracked results of RFP’s, pitches and other business development efforts. In 2009 drafted 12 RFP’s 90 pitches in New York office. Developed new pitch processes to increase efficiency.

·Managed relationship with outside public relations firm for New York office.

·Managed internal and external seminars for clients/prospects. Assisted attorneys in developing seminar topics and targeted mailing lists. Worked with marketing staff to develop direct mail pieces/invitations and other collateral materials. Planned and organized client related and promotional events. Managed 25 events in 2009.

·Developed marketing materials such as brochures, practice group descriptions, deal lists, New York office press coverage. Drafted lateral announcements, brochures for sub-practices.

·Managed the continued updating/use of CRM (Interaction) within the New York office for use in firm wide and/or New York-based business development effort. Worked with attorneys and secretaries to make use of CRM a priority by instituting training and processes.

·Prepared, wrote and oversaw publishing of the New York office’s business development newsletter. Revamped publication to include success stories; issued monthly.

·Staffed, trained and supervise staff of two coordinators.

King & Spalding – New York, NY March 2004-June 2006

Business Development Manager

Supported business development needs for practice groups firm-wide and headed firm’s RFP responses.

·Developed marketing strategy for practice groups and individual attorneys including speaking engagements; writing opportunities; conference sponsorships; client entertainment. Helped determine business development goals; target clients; how to approach them; resources; budget.

·Drafted RFP/pitch responses, managed and led process. In 2005 responded to 35 RFP’s; 250 pitches.

·Trained/coached attorneys for oral presentations/interviews including support material such as scripts, background information, boards, leave-behinds.

·Established database for RFP materials and analyzing client/market research.

·Staffed, trained and supervise staff of three marketing specialists and proposal manager.

Education

Syracuse University

College of Law - Syracuse, NY

Juris doctor

Honors: International Legal Writing Moot Court Competition

Journal: Syracuse Journal of International Law and Commerce - Production Editor

Associations: International Law Society - Symposium Committee

Syracuse University

Maxwell school of citizenship and public Affairs – Syracuse, NY

Masters of Arts in International Relations

Thesis: Domestic Remedies vs. International Obligations: The United Kingdom and the European Convention

The Johns Hopkins University - Baltimore, MD

Bachelor of Arts Degree in International Studies

Honors: Dean's List

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