Stacie Anderson

Manager, Product Marketing

Marketing professional leveraging 15 years of experience developing and launching marketing programs on a regional and national level. Expertise includes: Brand positioning, product development and life cycle management, market analysis and research, inbound marketing, process improvements, strategic and operational planning, database marketing, pricing strategy, events management, budget planning and financial forecasting.

Brand Promotion

Product Management

Corporate Development

Strategy and Planning

Project Management

Sales Enablement

SOFTWARE AND SYSTEMS EXPERIENCE

Adobe Creative Suite, Photography, Microsoft Office (Word, PowerPoint and Excel), CRMs (Salesforce, Sales-I, i.e.), Form Builders, E-Mail (Constant Contact, MailChimp), Landing Pages, SEO, Google Analytics Certified, Google Ads, A/B testing (Optimizely), CMS, Dodge Data and Analytics, Hubspot

EDUCATION AND CERTIFICATIONS

Mississippi State University ~ BA in Business Administration, Major: MARKETING

Institute of Integrative Nutrition ~ Board Certified Health Coach

PROFESSIONAL EXPERIENCE

Independent Contractor

Marketing Consultant October 2017 – Present

• Recommend marketing solutions and create marketing assets for new program roll outs

• CRM review, recommendation and implementation to integrate with existing ERP platform

• Data analysis, reconciliation, and scrubbing for hygienic data migration

• Website design, wireframing, content and SEO strategy

Enduris

Product Marketing Manager April 2011 – October 2017

• Project Manager, overseeing the Costco Partnership Website creation, managed all aspects from project scope, product mix, pricing strategy, development, training, and launch of our online program; worked closely with the Costco team and developers to ensure timelines and expectations were achieved

• Managed development of our new Enduris website, enhancing the Enduris brands, improving UX, and driving awareness to increase market share

• Led brand campaigns and all other significant brand marketing activity, collaborating with management, sales, and external agencies to ensure the end result is consistent with the brand strategy, within budget, and on time

• Executed marketing programs with a focus on B2B - based on high-level industry and competitive research, industrial trends or technologies, profitability outlook, and sales force feedback to implement effective marketing campaigns, create brand equity resulting in increased marketplace performance

• Product Launches - communicated the value proposition of new products to the sales and management teams while also developing the sales tools to support the sales process

• Directed vendors and advertising agencies to develop and implement sales training tools and collateral for new or advanced products and services ensuring consistent branding with a continued focus on corporate objectives

• Devised internal communications strategies and tactics in support of synchronizing departments and nurturing interdepartmental synergy, messaging, and image

Independent Contractor

Marketing Consultant March 2007 – March 2011

• Utilized quantitative and qualitative analysis methods to appraise marketing programs and adjust strategy and tactics to increase effectiveness and provide business solutions based on client needs including: marketing communications projects, direct mail campaigns, collateral production, PR and events, branding, competitive intelligence, and new product launches

• Designed, developed and implemented process improvements to enhance the efficiency, productivity and profitability of organizations ranging from small to large

• Setup new product information management (PIM) system and data to populate into catalog production layout, resulting in the creation of 1,000+ page catalogs in addition to training marketing managers to master a new PIM system

Interline Brands, Inc.

Brand Marketing Manager August 2004 – March 2007

• Project lead to oversee the Interline Brands’ IPO (Initial Public Offering) online initiative, managing an external website development team to ensure SEC reporting requirements were met as well as stock pricing effectively synchronized to real time

• Interdepartmental liaison. Headed corporate projects leading cross-functional teams to drive marketing initiatives and develop new product categories implementing performance metrics for continuous improvements to drive growth across all Interline Brands

• Managed (twice a year) the Wilmar 1000+ page catalog development process with categories including plumbing, HVAC, electrical, institutional, and more than 10,000 products

• Maximized the marketing budget for the Wilmar brand determining the appropriate media mix, monthly budget reconciliation and re-forecasting & develop and execute campaigns to optimize customer experience, increase their retention/loyalty and drive prospective customer leads

• Performed and interpreted analysis of past campaigns to gauge effectiveness and develop insights review competitive trends and activity as well as customer insights to determine necessary adjustments that may be needed in marketing plans

Amrep, Inc.

Product Marketing Manager

• Planned and oversaw execution of marketing activities including media, trade, promotions, displays, collateral and point of sale materials. Managed a design team and external vendors

• Project Manager, overseeing the coordination of Regulatory, R&D, Packaging, Purchasing, and customers to develop Private Branded products including: labeling (meeting Canadian and US regulatory requirements), master pack layout and design, package specs and design, POS retail displays, and all collateral promotional materials for the OEM Automotive Industry B2B customer Progressive Insurance Companies

Florida 620 Licensed Claims Adjuster

• Licensed in Property & Casualty Insurance. Evaluate and settled claims by performing thorough investigations of documented reports and tangible evidence to determine levels of liability and exposure on the claim in accordance with Florida Statutory case law and the Department of Insurance. Successful outcome in 100% of cases requiring settlement in arbitration Wolf Camera and Video

Store Manager

• Designated manager of the year by increasing sales by 40% during the first year as manager; exceeded profitability goals by 15% - 30% for two consecutive years by providing exceptional training, implementing sales promotions and contests, adjusting product mix, and raising service standards

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