Social Media Digital Marketing

Sean Cahill

**** ** ***** ***** * Portland, OR **229

971-***-**** u ********@*****.***

Go-To-Market Executions

Super Bowl, X Games, Global PC Innovation/North America Consumer Refresh, Wearables, True VR in social for MLB, NBA, NFL, Grammys, Olympics, North America Demand Generation product launches (holiday/back to school), PAX and CES events, drone light shows, Brand Storytelling

EXPERIENCE

Global Social Media Manager, September 2016 – October 2018

Intel Corporation, Hillsboro, OR

Led social strategy across multiple business units, geographies, and agencies to create and execute a social go-to-market plan with asset creation proposals in order to optimize audience engagement

Executed and pivoted on product launches during live events, such as X Games, CES, and Twitter Chats, leading to audience conversation, engagement, and product interest

Managed the social media strategy and execution for multiple Consumer Refresh and PC Innovation campaigns, guiding audiences down the funnel toward sale using data-driven feedback and best social practices by channel

North American Consumer Marketing Social Media Manager, March 2014 – September 2016

Intel Corporation, Hillsboro, OR

Collaborated across multiple teams to bring brand experiences to life in social media, resulting in significant brand attribution lift in sports, music, fashion, and gaming audiences

Developed long-term social media strategy for Intel’s core audiences in North America, ensuring the company maintains cutting-edge leadership and positioning as an innovative brand, resulting in purchase intent lift and perceived technology innovation lift across multiple campaigns and social media channels

Managed a social media budget of $10M, utilizing best practices across social channels and SEM, thus providing strategy to best reach Intel’s key audiences

North American/Global Marketing Senior Financial Analyst, February 2011 – March 2014

Intel Corporation, Hillsboro, OR

Analyzed $100M+ media and non-media marketing budget for North America, building analytics to measure ROI, CPM, CPC, etc. and develop actionable recommendations to increase the effectiveness of Marketing’s investment

Influenced an upfront media investment plan for Intel consumer marketing, receiving buyoff from Intel CFO and saving $13M+ worldwide

Partnered with Intel Consumer Media Director weekly, providing budgetary guidance, contextualize the data, and project spending on social, digital, print and retail spending

SKILLS

Excellent in written and verbal communication, fluent in American Sign Language, conversational Italian, proficient in Microsoft Access and Cognos, proficient in Opal, Sprinklr, Spredfast, Google Analytics, and Slack

EDUCATION

University of Oregon, Eugene, Oregon

Charles H. Lundquist College of Business

Bachelor of Arts in Business Administration, June 2009

Concentrations in Finance and Business Leadership, Cumulative GPA: 4.06

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