Sales Marketing

Lori M. Cunningham

***** *. ********** **** #***

Scottsdale, AZ 85254

Phone 508-***-**** Email **********@*****.***

STRENGTHS: Sales….Marketing…Promotions Events...

Professional and articulate, qualified for client/customer interaction at all levels. Able to create loyalty above and beyond sales relationship. Detailed oriented, able to set priorities/multitask, possess strong communication skills and most important be deadline oriented. Entrepreneurial personality. Dedicated to providing high quality performance for a high quality company, product or service.

WORK HISTORY:

Industry Entertainment

May 2006-July 2015 Massachusetts & Arizona

•Worked as an Independent Contractor for Marketing & Sales and promtions for many different Companies and numerous products.

•( Revitalash, Moroccanoil, Dekuyper Pucker Vibrant Nights Program,, Famous Footwear, Arm & Hammer, March of dimes, Axe Body Spray, Equal ADA Walk, Alltel my Circle, I have also done Jim Bean and Heineken lights (bi-lingual program just to name a few).

•Responsible to increase placement and Sales of products. Interact with and educate consumers while executing events, and communicating brand messaging

•On Site Liaison between Marketing company and distributor as well as retail vendors, salons, spas, nightclubs. Managed and Hosted Events, hired trained and educated staff on specifics products.

•Negotiated contracts, Researched, developed and coordinated events to specific demographics.

• Arranged specific detail for each event, (location, food & beverage, signage, advertising, staff etc).

•Completed event recaps, managed program budget, Bar spends, Staff hours, Inventory for product samples, premiums and supplies and equipment. Expense reports and schedules.

May 2001-July 2006

Emodel/ Model Network/ Candy Ford Agency AZ,New York,Massachusetts

Regional Director

•Responsible for opening the following offices. Phoenix, Pittsburgh, Honolulu and New York and making them the top 4 offices for sale productivity in the country.

•Hired, trained and motivated staff of 50-75 employees per office location.

•Conducted and implemented open calls daily to perspective clients and having a 70% closing ratio. During open calls we would address anywhere from 50-150 clients per night.

•Coordinated and planned an implantation of activities from open calls to go-sees as well as organized model searches throughout the country.

•Extensive experience on developing successfully sales techniques as well as responsible for handling and maintaining relationships with clients.

•Planned and executed above mentioned market in advertising and promotion activities including print, online, electronic media, direct mail, and specifically linked to its Web presence, such as Model searches, contests and Modeling conventions.

•Worked with senior management and product development teams to build and execute strategic marketing plans to achieve corporate objectives for products and services. Established online marketing goals to ensure market share and profitability of products and services. Identified market potential, established pricing and market strategies, estimated potential sales.

•Daily operations corresponding with corporate office, payroll, scout meetings, scout training, enrollments, updating information on clients, building web sites, open calls and exit interviews.

•Acknowledged as a valuable asset to the Company Voted number one director in the country among my peers for teamwork, multi-tasking, enrollments and for conducting training format for open calls.

•Booking models in varies assignments in all aspect of fashion, promotional and print work, as well as putting together fashion shows for various venders and charitable events.

March 1998-May 2001

Field Marketing & Management Company Massachusetts, Arizona

Regional Promotional Manager

•Key point person in market for national clients. (Guinness, Bass, Woodpecker Cider, Red Stripe, Visa, American Express, Kellogg’s, Pillsbury, Chivas Regal, Stella Artois, Propel).

•Screened, hired and trained staff. Training included product education, category knowledge, responsible alcohol training, targeted demographic profiles.

•Working closely with distributors and suppliers to ensure that each booked establishment was properly merchandized with the feature product to be promoted for that venue.

•Supervised and coordinated each event as well as preparing and completing paperwork. (Summary reports, expense reports, inventory and payroll reports).

•Working with and maintaining the pre-existing relationships with the distributors as well as acting as a liaison between the distributors and the wholesalers for upcoming and ongoing promotional events.

•Coordinate with client contacts at merchant locations to ensure smooth promotion execution.

•Prior to each merchant event, visit specific merchant location for on-site set up logistics, staffing necessities and location directions.

•Managed the tour team across the country managing the in-market staff and troubleshooting any issues that stand in the way of a flawless event.

•Captured events with digital photos, event including set up, consumers, staff, and POS materials.

•Management, set-up, and execution of on and off premise events and guerilla marketing.

October 1997-November 2000

Blaine Hair & Beauty School Massachusetts

Director of Admissions

• Responsible for increasing admissions enrollment for six different schools in the New England area. I also worked with Salons on internships with our students and help finding them jobs after they have graduated from Blaine.

•Screened, hired and trained admissions staff, in all aspects of prospecting from telemarketing, directs marketing and lead generation through referrals.

•Successfully implemented and developed schools admissions sales program while educating and developing salon programs with our students.

•Increased student enrollment and resulting in revenues of 60% while improving profitability.

•Coordinated, planned and executed all high school career fairs, college fairs and local events.

•Marketing and online marketing activity reports and presents to executive management.

•Researched, analyzed, and monitored financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. Monitored competitive products and marketing activities. Conducted marketing surveys on current and new product concepts, and provides feedback for future product development.

March 1993-October 1997

Team Enterprises, USA Massachusetts

Account Executive

•Worked with and promoted national accounts (Kahula, Bacardi, Jack Daniels, Molson, Miller, C.C.Citrus, Southern Comfort, TQ Hot, Bacardi Lemon, Bacardi Spice, Absolute, WB network).

•Trained and educated recently hired promotional reps on influencing consumers on buying the product as well as creating energy about the product at each promotion.

•Successfully strong background with sales, distributors, wholesalers, marketing, event planning and staff motivation.

•Planned and executed direct sales program, emphasis on building and generating customer loyalty.

•Complete reporting promotion results, acquisition/application spreadsheets, and timesheets for each event.

•Distribute samples and premiums to the target demographic at large and small events and outside retail venues.

•Recap events daily and provide weekly recaps, while continually reporting general activity in the market

•Salaries Varied based on Promotions

EDUCATION: Northeastern University & Northeast Broadcasting School

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