Social Media Marketing

PROFILE

An experienced marketing professional with over 5 years of experience in high end B2B

and B2C markets. Strengths in combining analytic and creative thinking to identify unique business solutions.

EXPERIENCE

MARKETING MANAGER

CENTURY COMMUNITIES; GREENWOOD VILLAGE, CO — SEP 2016 - JAN 2019 Real Estate Marketing Market Strategy Market Research and Profiles Plan and Execute Lead Generation Campaigns Conversion Analysis Copywriting Graphic Design Project Management Content Development Website Management Email Marketing

• Implemented tracking urls and lead attribution reporting to reallocate budgets toward successful mediums and campaigns for year over year growth MARKETING COORDINATOR

CENTURY COMMUNITIES; GREENWOOD VILLAGE, CO — APR 2015 - SEP 2016 Real Estate Marketing Collateral Development Website Content Management Graphic Design Email Marketing Vendor Relations Sales and Leads Reporting

• Streamlined content development to save $10k per product launch MARKETING COORDINATOR

S4I SYSTEMS, INC; GREENWOOD VILLAGE, CO — 2013 - 2014 Software Marketing Website Content Management Email Marketing Social Media Trade Shows Webinars Lead Nurturing Campaign Development Graphic Design

• Improved email engagement by 25% via segmentation and CAN SPAM compliance MARKETING COMMUNICATIONS INTERN

MISSOURI SAFETY CENTER; WARRENSBURG, MO — 2012 - 2013 Non-profit Marketing Logo Development Social Media Website Content Management Event Marketing Increase Motorcycle Safety Class Enrollment and Awareness EDUCATION

B.S. IN MARKETING & BUSINESS MANAGEMENT, 2013

UNIVERSITY OF CENTRAL MISSOURI, WARRENSBURG, MO

SKILLS

Project Management Data Analysis CRM Systems Management Copywriting Graphic Design InDesign Illustrator Photoshop Email Marketing WordPress Website Content Management Advanced Microsoft Office

*************@*****.*** 660-***-**** linkedin.com/in/rebeccarter/ REBECCA CARTER

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