Sales Marketing

Heather A. Maguire 908-***-**** • ************@*****.*** • Pittstown, NJ

Marketing Communications • Marketing Management

Marketing Strategy • Business Development • Sales Support • Media Relations

Email Marketing • Online Marketing • Product Marketing • Content Marketing

• Extensive experience managing all aspects of marketing for companies with up to $80M annual sales.

• Talent for systematic, consistent marketing and sales initiatives.

• Proven ability to translate high-level company goals into effective marketing strategies and tactics.

• Drove sales increases of 20%+ in multiple industries through solid marketing and sales planning.

• Known for professionalism and reliability: never missed a deadline nor exceeded budget.

• Proficient with Salesforce CRM, website and online content management (Word Press, Weebly, Dreamweaver), Adobe Creative Suite, Visio, and Office applications.

Professional Experience

Marketing Manager Select International - Flemington, NJ - (2015 to Present)

Developed and implemented first corporate marketing strategy. Created and managed social, web and electronic campaigns, including content. Designed collateral for new and existing clients. Created presentations for sales personnel and customers. Implemented metric analysis of all marketing efforts (Google Analytics, Facebook Insights). Responsible for vendor procurement and management.

Global Marketing Communications Manager, TDI Power, Hackettstown, NJ (2005 to 2014)

Led marketing strategy and sales support for $80M manufacturer serving military, aerospace, industrial, and medical markets. Consulted with VP Global Sales/Marketing and senior managers to translate corporate objectives into marketing strategies. Conducted market research and analysis. Created, executed, and monitored direct marketing, email marketing, content marketing, and trade show marketing initiatives.

Managed customer database, email marketing campaigns, and newsletter distribution to 10,000+ qualified contacts. Administered company’s website (including content updates, SEO, and redesigns to improve navigation and user experience) and social media accounts. Personally represented company at industry events, professional associations, and trade shows.

Provided sales support for 100 manufacturer representatives and 3 direct sales specialists. Coordinated design and production of marketing collateral (publications, advertising, event signage, sales promotions) with outside creative agencies. Authored press releases and other content for distribution to industry media. Secured editorial coverage and article placements in several industry publications. Reported to CEO.

• Created company’s first consistent marketing strategies, marketing plans, and sales processes.

• Evolved marketing strategy and editorial calendar to shift focus from print to online media.

• Directed comprehensive rebranding of company and redesign of all marketing elements.

• Migrated entire sales organization from legacy CRM system (ACT! and Lotus Notes) to industry-leading integrated cloud solution (Salesforce).

Marketing Manager, Fowler Equipment Company, Union, NJ (2000 to 2005)

Powered marketing, B2B sales, and market development for 3 distinct business units of this equipment distributor. Conducted market research and analysis. Designed and produced direct mail pieces, print advertisements, sales presentations and proposals, website content, and other marketing collateral. Coordinated sales initiatives and marketing presence at national trade shows. Reported to President.

Heather A. Maguire 908-***-**** • ************@*****.*** • Pittstown, NJ

Professional Experience (Continued)

• Created company’s first marketing plan and first coordinated marketing strategies.

• Introduced several successful new marketing tactics, growing sales 20%: presence at trade shows, direct mail, and B2B networking campaigns.

• Increased sales 10% by teaching sales agents principles of lead development and customer retention.

• Developed CRM system and customer database that improved lead identification, opportunity management, and sales productivity.

Marketing Manager, LabVantage Solutions, Bridgewater, NJ (1996 to 2000)

Executed global marketing plan for $25M provider of laboratory information management software (LIMS). Planned and produced marketing campaigns (print advertising, direct mail, online media), collaborating with outside advertising agencies, printers, and vendors. Provided sales support for 15-member professional sales team. Reported to VP Sales & Marketing.

• Generated 40% of company’s sales leads through national and international trade show presence.

• Integrated and streamlined marketing strategies and tactics from 4 companies following merger.

• Oversaw rebranding of entire company following merger. Provided creative direction to agency.

• Migrated sales teams onto single standardized CRM system for lead tracking and sales management.

Previous Marketing experience, including design and implementation of marketing plans, direct mail, trade show presence, print advertisements, product literature, and other marketing collateral.

Education and Training

Bachelor of Business Administration, Marketing, University of Massachusetts, Amherst, MA

Bachelor of Science, Psychology, University of Massachusetts, Amherst, MA

Salesforce CRM user training

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