Assistant professor, communication, Social Media Digital Marketing

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SIYOUNG SUSAN CHUNG

**** ********* ******* *****,

Claremont, CA 91711, USA

Mobile: 909-***-****

email: *******.*.*****@*****.***

EDUCATION

May

2006

Ph.D. in Communication, Minor in Organizational Behavior Cornell University, Ithaca, New York, USA

May

1995

M.A. in Telecommunications

Michigan State University, E. Lansing, Michigan, USA February

1992

B.S. in Food Science

Korea University, Seoul, South Korea

POSITIONS HELD

July 2012 ~

June 2018

Singapore Management University

Assistant Professor

Department of Corporate Communication

Lee Kong Chian School of Business

July 2010 ~

June 2012

National University of Singapore, Singapore

Senior Lecturer

Department of Communications and New Media

July 2007 ~

June 2010

National University of Singapore, Singapore

Visiting Fellow

Department of Communications and New Media

January 2004 ~

June 2007

National University of Singapore, Singapore

Instructor

Department of Communications and New Media

September 1995 ~

June 1997

Hansol Telecom Inc., Seoul, Korea

Manager

Internet Marketing & Public Relations Team

COURSES TAUGHT

• Communication Theories (Human, Interpersonal, Group, and Mass Media)

• Intercultural Communication

• Foundations in Corporate Communication/Public Relations

• Communication Research Methods (Quantitative & Qualitative)

• New Media and Society: From a Cultural, Critical, Ethical Perspective

• Advertising Strategies

• Introduction to Marketing

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• Employee Communications

• Organizational Communication: Leadership Approach

• Technology and Management

• Corporate Social Responsibility

ADDITIONAL COURSES TO OFFER

• Leadership

• Organizational Behavior

• Digital Marketing

• Decision Making and Conflict Management

• Management Theories

ADMINISTRATIVE POSITIONS AND ROLES

• Curriculum Committee

• Internship Director

• Student Mentor

• Academic Advisor (undergraduate, graduate, and post-graduate)

• Honors Thesis Director

• Independent Study Advisor

• University Open House Committee

• Diversity and Inclusion Committee

• Admission Interviewer

• Faculty Search Committee

• Institutional Review Board Committee

PUBLICATIONS

Chung, S., Chong, M., Chua, J. S., & Na, J. C. (2019). Evolution of corporate reputation during an evolving controversy, Journal of Communication Management, 23(1), 52-71.

Chung, S., Shim, Q., & Kim, S. (2017). Understanding antecedents of civic engagement in the age of social media: From the perspective of efficacy beliefs. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, August 9-12, Chicago, IL, USA. Chung, S., Chong, M., Chua, J. S., & Na, J. C. (2017). Comparison of crisis responses on Twitter using big data analytics: Sentiment analysis and network analysis approaches. Paper accepted at the International Communication Association (ICA) Annual Conference: May 25-29, San Diego, CA, USA. Chung, S. & Cho, H. (2016). Teaching crisis communication through simulations with social media: A case of Thai seaweed crisis. Paper presented at the International Conference on Educational Technologies (ICEduTech): December 6-8, Melbourne, Australia.

Chung, S. & Cho, H. (2016). Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement. Psychology & Marketing, 34(4), 481-495.

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Chung, S. & Cho, H. (2016). Computer supported collaborative learning (CSCL) through social media in higher learning. Paper published in the Proceedings of the 8th International Conference on Education and New Learning Technologies

(EDULEARN): July 4-6. Barcelona, Spain.

Chung, S. (2016). Social media in higher education: A case of role-playing simulation via social media. Paper published in the Proceedings of the International Academic Forum (IAFOR): March 31-April 4, Kobe, Japan. Chung. S. & Cho, H. (2015). Computer supported collaborative learning: A business simulation using social media. Paper published in the Proceedings of the International Conference on Interactive Collaborative Learning: September 20- 24, Florence, Italy.

Cho, H., Chung, S., & Filippova, A. (2015). Estimating prevalence of digital piracy: An examination of interacting sources and effects on downloading behavior. Computers in Human Behavior, 48, 506-515.

Chung. S. & Cho, H. (2014). Parasocial relationship via reality TV and social media: Its implications for celebrity endorsement. Paper published in the Proceedings of the 2014 ACM International Conference on Interactive Experiences for TV and Online Video (pp. 47-54). ACM TVX Conference: June 25- 27, Newcastle, UK.

Chung, S. (2012). Cognitive and social factors affecting the use of Wikipedia and information seeking. Canadian Journal of Learning and Technology, 38(3). Cho, H., Chung, S., & Filippova, A. (2012). Estimating prevalence of digital piracy: An examination of interacting sources and effects on downloading behavior. Paper presented at the International Communication Association (ICA) Annual Conference: June 17-21, London. UK.

Chung, S. (2011). Uses and gratifications of casual games and the process to addiction. Paper presented at FROG, 5th Vienna Games Conference: October, 21-23, Vienna, Austria.

Zhang, W., How T. H., & Chung, S. (2011). Political cynicism and political communications in an authoritarian society. Paper presented at the World Association for Public Opinion Research Regional Spring Seminar – Transnational Connections; Challenges and Opportunities for Communication and Public Opinion Research: March 17-18, Segovia, Spain.

Cho, H., Chen. M., & Chung, S. (2010). Testing an integrative theoretical model of knowledge-sharing behavior in the context of Wikipedia. Journal of the Association for Information Science & Technology, 61(6), 1198-1212. Chung, S. (2010). Factors influencing the use of social media in learning: A case of Wikipedia. Paper published in the Proceedings of Interactive Conference on Computer Aided Learning (ICL) Annual Conference: September 15-17, Hasselt, Belgium.

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Cho, H., Lee, J., & Chung, S. (2010). Optimistic bias about online privacy risks: Testing the moderating effects of perceived controllability and prior experience. Computers in Human Behavior, 26(5), 987-995.

Chung, S. & Cho, H. (2009). Determinants of risk perception on Internet piracy. Paper presented at the International Communication Association (ICA) Annual Conference: May 21-25, Chicago, U.S.A.

Chung, S., Cho, H., & Lee, J. S. (2007). Risk judgments and online privacy. Paper presented at the Association for Education in Journalism and Mass Communication Convention: August 9-12, Washington D. C., U.S.A. Top Faculty Paper, Communication and Technology Division.

Chung, S. (2006). Extending Technology Acceptance Model (TAM) with social and organizational variables. Paper presented at the 2006 Association for Education in Journalism and Mass Communication Convention: August 2-5, San Francisco, CA. U.S.A.

Chung, S. (2003). Applying CMC theories to assess virtual communities. Paper presented at the 53rd Annual Conference of the International Communication Association (ICA): May 23-27, San Diego, CA. U.S.A. Stepp, P., Cho, H., & Chung, S. (2000). Perceived differences in leadership styles of people of color. Paper presented at the 91st Annual Convention of the Eastern Communication Association: April 27-30, Pittsburgh, PA. USA. CASE STUDIES

1. “Social media strikes back.” Unilever Hindustan's mercury poisoning case. Written for class. 8 pages. 2016

2. “Painted with love? No Painted with lead.” Mattel’s lead paint crisis. Written for class. 6 pages. 2015

3. “Broken fingers, broken promises.” Maclaren Recall Case. Written for class. 5 pages. 2015

MANUSCRIPTS UNDER REVIEW

1. Chung, S. & Shim, K. Moral Judgment and Boycott Intention: Ethical Consumerism in IT products

2. Chung, S. & Shim, K. Understanding Antecedents of Civic Engagement in the Age of Social Media: From the Perspective of Efficacy Beliefs. 3. Chung, S. Hindustan Unilever Mercury Contamination Case: A Rebirth of a Dead Crisis. Revised and resubmitted to the SMU Case Writing Center

(Second Round).

SEMINARS, REPORTS, AND MEDIA APPEARANCES

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1. Tan, T. H., & Chung, S., & Zhang, W. (2011). The Influence of Political Cynicism and Political Efficacy on Media Use: Further Findings from the IPS Survey. 14 September 2011. IPS (Institute of Policy Studies) Seminar. 2. Tan, T. H., & Chung, S., & Zhang, W. (2011). Survey on Political Traits and Media Use. May 2011. IPS (Institute of Policy Studies) Report. 3. Tan, T. H., & Chung, S., & Zhang, W. (2011). Apathetic? Not Singaporean youth. The Straits Times, 27 May.

RESEARCH GRANTS: A TOTAL OF US$186,130.00

2016 Principal Investigator: Completed

Singapore Management University, Research Grant for a project titled "Sentiment analysis of tweets in crises events: Measuring the effectiveness of firms' reputation management strategies" for one year.

Grant Amount: $18,400.00

2015 Principal Investigator: Completed

Media Development Authority (MDA), Research Grant for a project titled "The effects of Singaporeans' media use on civic engagement and communication behaviors," a three-year longitudinal study.

Grant Amount: $70,700.00

2013 Co-Principal Investigator: Completed

National University of Singapore, Academic Research Grant for a project titled "Social network sites: A multinational and longitudinal study"

Grant Amount: $33,300.00

2012 Principal Investigator: Completed

Singapore Management University, Academic Research Grant for a project titled "The moderating effect of social media use on parasocial relationships, perceived realism, and consumer behavior: A case of the Korean Wave."

Grant Amount: $13,600.00

2010 Principal Investigator: Completed

National University of Singapore, Academic Research Grant for a project titled “A deterrence model of Internet piracy." Grant Amount: $14,800.00

2009 Co-Principal Investigator: Completed

National University of Singapore, Institute of Policy Studies, Tote Board Research Grant for a project titled "Media use and political participation in Singapore."

Grant Amount: $35,330.00

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HONORS AND AWARDS

2010 Outstanding Teacher, Excellent Teaching Award, National University of Singapore

2009 Top Faculty Paper, Association for Education in Journalism and Mass Communication Convention (Communication and

Technology Division)

REVIEWERS FOR JOURNALS AND CONFERENCES

International Communication Association (ICA)

International Conference on Education and New Learning Technologies (EDULEARN) Asian Communication Research (Editorial board since 2016) PROFESSIONAL MEMBERSHIPS

Association for Education in Journalism and Mass Communication (AEJMC) International Communication Association (ICA)

CONSULTING WORK

Tan Tock Seng Hospital: Employee Communication

Changi Airport of Singapore: Consumer Behavior

Red Bull: Employee Communication

DBS: Community Engagement

The Economist: Market Analysis and Communication Strategies for Various Clients Social Enterprises: Yellow Cap (restaurant), Cozy Corner (book café), Yalin (foreign film distributor)

Claremont Community Foundation: Social Media Marketing Strategies

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