Sales Digital Marketing

ART SOBARZO

Richmond, TX *****

346-***-**** • ac7zxq@r.postjobfree.com

http://linkedin.com/in/sobarzo-art

STRATEGIC MARKETING & OPERATIONS EXECUTIVE

Innovative executive/leader who spearheads local, national, and digital marketing campaigns that drive brand awareness while augmenting revenue, customer satisfaction, and profit margins. Cultivates long-lasting, strategic partnerships to accelerate mutual growth. Willing to travel.

Core Competencies

Marketing Strategy/Initiatives • Business Development • Revenue Growth • Strategic Planning & Partnering • P&L Team Leadership • Sales Strategies • Market Intelligence • Staff Development & Motivation • Rebranding Campaigns SEO/Social & Digital Marketing • Vendor Relations • Budgeting & Expense Control • Presentation/Pitch Creation EXPERIENCE

2018-

Present

ABC13 / DISNEY KTRK HOUSTON, TX

Vice President of Audience Development & Creative Services

• Spur organizational success by overseeing business development, branding, sales, and market forecasting.

• Recruited to reinvent legacy brand, enhancing target audience engagement and utilization of local and national ABC/Disney content and products while maintaining existing viewers. o Achieved unprecedented number one ranking in all dayparts and increased female and Hispanic audiences by executing innovative and effective marketing strategies across all platforms.

• Lead marketing initiatives and engage target demographic by orchestrating emotional campaigns that strategically position products; create new image spots, script writing, and social media strategies.

• Champion high-performing team of creative, digitally-savvy marketers to support strategic goals. Hire, train, and position individuals from, entry-level to leadership roles, for long-term growth and success.

• Develop and manage paid and organic marketing programs, including on-air, paid search, SEO, social, and digital, for all platforms and products. Forecast and execute on new and existing platforms, social

& digital trends, services, and tools to enhance audience engagement.

• Evaluate, negotiate, and manage relationships with vendors, serving as point of contact while recommending services/vendors to existing partners.

• Generate and deliver regular, ongoing program performance reports to senior executives, thereby facilitating project knowledge and decision making.

• Establish strategic partnerships with local/national sales teams and community partners; secure business opportunities by capitalizing on mutually-beneficial relationships that result in sponsorship opportunities and hyper-local community engagement. o Notable partners include University of Houston, Univision, Barker Ripley, and Houston Texans. Select Achievement

• Increased local audience viewership after midterm elections by proactively developing community- focused campaign which generated feelings of positivity & togetherness while enhancing brand. 2000-

2018

TELEMUNDO / NBCUNIVERSAL DALLAS/FORT WORTH, TX

• Promoted throughout tenure by executive leadership to roles of increasing scope and responsibility; spearheaded rebranding initiatives that transformed underperforming stations in Houston, El Paso, Denver, Las Vegas, Chicago, Los Angeles, and Dallas/Fort Worth to leading channels. Director of Marketing (2012-2018)

• Revitalized failing station, propelling channel from abysmal ratings to one of the highest-rated; reported to President GM and directed creative teams to implement local branding, image, and marketing campaigns and concepts across all platforms.

• Enhanced brand awareness by collaborating with internal leaders and external partners to execute promotional events and initiatives.

• Utilized strong understanding of social analytics tools and audience needs/behaviors to manage marketing initiatives across digital marketing platforms, including social & mobile; analyzed successful components for future strategy development.

Select Achievements

• Cultivated mutually-beneficial partnership with Dallas Cowboys, boosting Hispanic viewership and fanbase and prompting case study by NFL corporate office to evaluate relationship success.

• Increased brand awareness through coordination of community events, including GE national convention, Comcast Cares Day, and charity events/socials.

Director of Creative Services (2003-2012)

• Served as department executive facilitating profitable outcomes by developing local/national marketing campaigns, pricing structures, and sales strategies.

• Hired, trained, and led creative teams across nine owned-and-operated stations. Select Achievements

• Leveraged marketing and sales expertise to become “go to” employee among station group and network executives.

• Ensured local/national sales team access to exceptional promotional and advertising campaigns through establishment of national distribution system.

General Manager / General Sales Manager (2002-2003)

• Developed station’s operational plan and enhanced operational systems while overseeing budget, local/national sales, traffic, production, and master control.

• Managed Human Resource functions, including hiring, training, and supervising 50 new employees. Select Achievement

• Augmented ratings +400% and budget +116% after deploying high-quality marketing/sales strategies. Promotions Manager (2000-2002)

• Re-branded failing station by creating, implementing, and supervising multi-platform promotional campaign. Produced, wrote, shot, and edited images and sweeps.

• Furthered campaign success after establishing working partnerships with radio, print, and outdoor companies.

Select Achievement

• Streamlined interdepartmental correspondence, driving station growth, through development and execution of communication and operational system that resulted in company-wide best practice. Presented/implemented system in San Antonio, Las Vegas, Denver, Miami, and Los Angeles stations. EDUCATION

TEXAS A&M UNIVERSITY COLLEGE STATION, TX

Bachelor of Arts, Communications

AWARDS

• Winner of 15 Emmy, 4 Promax, 36 Telly, and 12 Addy awards (1997-Present). PROFESSIONAL DEVELOPMENT

• Building Essential Leadership Skills

• Inclusive Leadership and Team Building

• Invest Talent Lab

ORGANIZATIONS

• Member, Board of Directors, Irving Hispanic Chamber of Commerce

• Member, Greater Dallas Chamber of Commerce

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