FABIAN ETUKAKPAN

M: 070*-***-****/081********

E: ac7zc1@r.postjobfree.com

CAREER OBJECTIVES

To take a challenging post for understanding business change needs, assessing the impact of those changes, capturing, analyzing, documenting requirements, supporting the action and delivery of those requirements with relevant parties.

CAREER SUMMARY

An experienced, disciplined, and highly-motivated personality in brand management. I have taken roles of sales and marketing Manager on a wide range of projects in the FMCG industry. An accomplished and fluent communicator with strong investigation, problem-solving and decision-making skills, combined with a pragmatic approach and sound business acumen. Highly accomplished with a verifiable track record in fields such as sales and marketing particularly experiential marketing and data analysis. Now, I would like to join a company that has a dedicated, diverse and high-performing workforce where I can put my unique talents to good use as well as learning more

CAREER HISTORY

-2018 INDEPENDENT MARKETING & BRAND MANAGER– UNWACH Technical Services

-Project/Business Management

improve company's market position and maximizing it financial growth

Work cross-functionally with other departments / teams in Finance, Network Group, Marketing and Customer Relations to understand their input into the business and to provide front-end and ongoing decision support for key business and financial decision

Gather customer needs and worked with product development teams to implement changes based on feedback.

Propose marketing strategy ideas to optimize targeting of customers.

Generate leads and prospect customers.

Recommend business solutions; advise on changes/modifications and develop broad working relationship

Coordinate with managers and team heads to find best solutions for projects

Evaluate project’s overall performance and integration

Monitoring project progress by tracking activity; resolving problems; publishing progress reports; recommending actions

Set KPI for sales and marketing teams take required action

Design templates for functional departments

Prepare and publish monthly, quarterly, annual reports and making recommendation

Conduct research and strategic analysis to identify patterns and trends;

Worked with clients on several projects, meet expectations and increase revenue

-Human Resources and Management

To develop a robust and skilled sales and marketing team

Manage sales and marketing team to achieve set target

Interviewing, hiring, and training; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

-Customer Development and Management

Identify, develop and maintain relations with potential clients to drive billed revenue for attaining set revenue targets.

Identify and qualify opportunities for new business, products and services

Tailor the sales business plans to customer needs in order to maximize the volume generated by these plans the customer end

Build and maintain relationship with key dealers/accounts

-Sales/Marketing

Analyzed performance of all marketing and sales programs to identify the best opportunities for optimization

Proffering efficient and sustainable marketing strategies to effectively grow the brands

Oversee production of advertising copy and graphics to ensure total alignment with branding strategy and maximize effectiveness of media efforts.

Initiate, execute and manage product promotion activation(s)

Develop and manage an efficient distribution channel

Manage sales and marketing team to achieve set target

-2015/16 HEAD, BUSINESS UNIT / SENIOR BRAND MANAGER - MABATPRO Experiential Agency

Responsible for analyzing the needs of the business and its customers and come up with solutions to business problems.

Involved in managing multiple projects to enhance the existing functionality.

Responsible for overall profitability ratios of the business

Responsible for all aspects of the project from business analysis to plan management, stakeholder engagement and risk management

Approved strategic sales and marketing plans and programs aimed at market development

Responsible for facilitating periodic performance review meetings to give feedback of findings to the management.

Improved organizational performance by minimizing cost, losses and other leakages.

Oversaw the development and implementation of marketing/promotional campaigns aimed at acquiring new customers as well as increasing the business share of customers’ wallet

Directed subordinate managers in resource allocation, personnel decisions and business priorities

Ensured compliance with applicable company policy

Interviewed, hired, and trained employees; appraised performance; rewarded and disciplined employees; addressed complaints and resolved problems

Ensured the application and adherence of KPI and financial control.

-2013-15 BRAND MANAGER- MABATPRO Experiential Agency

Developed and executed integrated sales and marketing plan

Proffered efficient and sustainable marketing strategies to effectively grow the brands

Analyzed performance of all marketing programs to identify the best opportunities for optimization

Initiated, executed and managed product promotion activation(s)

Spearhead B2B and B2C sales and marketing responsibilities, producing company image and marketing materials, managing website content, and propelling new business development.

Source leads and deliver information on prospects to sales agents; train new merchant service agents on best practices.

Manage trade show, networking association, and business expo participation to promote brand awareness.

Managed all phases of new product development including concept development based on consumer insights

Recruitment and training of relevant personnel for the execution of a project

Design & develop programs and initiatives that will drive market access for target beneficiaries including international fairs & exhibitions

Identify new sales opportunities within existing accounts to maintain a client-account manager relationship by up-selling and cross-selling

Product development/optimization with operations, regional/national launches, and analysis of data to leverage and improve results.

Oversee production of advertising copy and graphics to ensure total alignment with branding strategy and maximize effectiveness of media efforts

-2010/12 Area Trade Marketing Supervisor - Brand Regimen sfs

Provide variety of status report including sales activity, follow up and adherence to goals to the unit head

Manage sale out activities in assigned area

Manage relationship between the retailers, wholesalers, distributors and the company

Training and supervision of sales force

Drive and facilitate the process of sales of product

Provide administrative and marketing support to sales team

Establish cross-functional relationships in order to effectively grow and maintain business

Execute agreed sales and marketing support plan

Initiate and implement marketing strategies for achieving assigned sales target

Coordinate the process of generating, analysing market intelligence and customer research information

Coordinate sales team activities, monitor their performance and render relevant reports on sales, challenges and

opportunity

Skill Sets:

Strong selling and negotiation

Conducting presentation and Training session

Design reporting and other related templates

Creating graphical representations of complex business processes

Experience in using MS office, data analysis tools

Cost Analysis, Payroll and HR experience

marketing, sales and consumer insight development

Budgeting and planning

Client relations and management

Process simplification and business situation assessment

Research and creative thinking

Team player

Networking

Brands Managed

Door Locks, Doors, electronic security systems –UNWACH Tech. services

La Finesse Chin-Chin - Catering Service

Nut Mix,– Reel fruit Nig. Ltd

Fruit Burst– Sabrosso Nig. Ltd

Blue ice Deodorant – L’Oreal Nigeria

Maybelline– L’Oreal Nigeria

Sales and distribution of Bread and Coffee – Angelos Nig. Ltd

7up free, Pepsi lite, 7up H20 -7UP Bottling Company Ltd

Frisomum– Friesland Nigeria Ltd

Premier Cool brands (Deo and Fresh Blast) – PZ Cussons Nig.

Imperial Leather – PZ Cussons Nig.

Cussons Baby – PZ Cussons Nig.

MNP FPO and Sales Canvassing Projects – Etisalat Communications Nigeria

Dettol range of brands - Reckitt Benckiser Nigeria

Technical Skills

MS word; Excel and Power Point proficient

Reporting and Documentation

Project Management

Achievement

Developed a business framework and methodology that optimized business operations and effectiveness by over 75%

Initiated, developed and executed an internal brand launch that triggered over 70% of brand acceptance

Increased client revenue on an average of 20% through brand optimization and improvements

Initiate a team bonding process (interdepartmental games) that increased overall performance and reduced staff turnover to over 50%

OTHER CERTIFICATES AND PROFESSIONAL MEMBERSHIP

- 2010 Institute of Strategic Management of Nigeria.

Associate Certificate in Strategic Management (ASM)

- 2010 Nigerian Institute of Management.

Proficiency Certificate in Management (PCM)

- 2010 Road Safety Club

EEDUCATION/ACADEMIC QUALIFICATION

- 2009 National Youth Service Corps (Umunya Camp, Anambra State)

- 2004 - 2008

University of Lagos, Akoka, Lagos

BSc. (Honors), Chemistry (second class lower division)

TRAINING AND SEMINAR

- 2016 Google Nigeria – Work Place Effectiveness and Digital Marketing

- 2012 Platform 10.2 – How to use the social media to grow your business

- Leveraging digital media and marketing for success

- Marketing in the new economy

- 2009 Training on duties of electoral officer & management of polling unit

(Anambra state gubernatorial)

- 2009 financial investment appreciation course –

Introduction to the money market, investment tools for financial

Planning. ARM Investment Centre

- 2008 Database administration in oracle 10g on windows

PERSONAL DETAILS

SEX: Male

DATE OF BIRTH: February 7, 1982

STATE OF ORIGIN: Akwa Ibom

MARITAL STATUS: Single

LANGUAGES: Fluent in English, Yoruba & Ibibio

HOBBIES: Traveling, meeting people and reading

Contact this candidate