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Affiliate Marketing, SEO, SEM Digital Marketing

Location:
Alpharetta, Georgia, United States
Posted:
December 18, 2018

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Resume:

Jason Fishman

***** **** ***** ***, **********, GA 30022

954-***-**** Cell • ac7z7e@r.postjobfree.com

LinkedIn - https://www.linkedin.com/in/jasonfishman/

SUMMARY

Demonstrated results in e-commerce marketing management, production, traffic and budgeting. Highly organized, with the ability to manage multiple projects and meet deadlines. A team player, working effectively with sales, editorial staff, and senior management in accomplishing objectives.

PROFESSIONAL EXPERIENCE

The Home Depot, Roswell, GA – 07/17 – Current

The world’s largest home improvement retailer.

Merchant Execution Team

Perform in-store merchandising service.

Main focus is on general bay service, projects and product resets while always keeping safety, accuracy and efficiency.

Build and maintain strong relationships with store associates and provide superior customer service to both internal and external customers.

Verizon Wireless, Alpharetta, GA – 04/16 – 2/17

One of the largest communication technology companies in the world. Verizon operates America’s largest 4G LTE wireless network and the nation’s premiere all-fiber broadband network.

Affiliate Online Marketing Manager

Managed a select group of partners in the Commission Junction affiliate program.

Assisted in the testing of a new affiliate program (Pepper Jam) launch in November 2016.

Researched new partners to help Verizon grow new customer growth.

Bi-weekly calls with all partners to go over metrics.

Purchased media from partners to help grow new acquisitions.

15% MoM grow on my partners.

Reconciled end of month reporting.

Help grow Commission Junction Affiliate program to $98 million.

Kaplan University Fort Lauderdale, FL – 03/11 – 12/15

An institution of higher learning dedicated to providing innovative undergraduate, graduate, and continuing professional education.

Affiliate Online Marketing Manager

Manage $65 million annual budget for 40+ partners and over 75 campaigns on a CPL basis.

Analyze daily metrics and report to partners to help increase student enrollments.

Create and manage insertion orders for Kaplan University Online, Kaplan Ground Campuses and Mount Washington College.

Work closely with third party companies to ensure TCPA regulatory rules and Compliance Issues.

Daily communications with all partners for new program launches, copy updates, XML issues, pacing, brand compliance and a variety of other daily tasks.

Vetting new partners to guarantee that the Kaplan portfolio continues to grow and remove partners that are not aligned with Kaplan’s internal metrics.

Discover new ways to improve the existing campaigns and create new campaigns to help lower CPL costs and increase leads, enrollments and academic starts.

Boca Java, a Blyth Inc. Company, Deerfield Beach, FL – 04/09 – 02/11

A roast to order gourmet coffee company that prides itself on freshness and quality.

Online Marketing Manager

Increased affiliate programs year over year by 30-35%.

Managed 40+ network partners on a CPA platform to drive incremental revenue through coffee club memberships. Responsible for all offers, reporting, analyzing and recruiting new network partners.

Developed co-branded landing pages for social media platforms.

Increased overall web traffic and awareness by continuously e-mailing new offers to partners through affiliate channels.

Worked with multiple call centers to help drive new club acquisitions through online and offline channels.

Optimized entire website with specific keywords for search engine rankings and created the Boca Java blog.

JewelNet.com Boca Raton, FL – 09/08 – 12/08

An online Eco Friendly and Socially Responsible Diamond Jewelry Company.

Marketing Manager

Launched of two websites: JewelNet.com and TurnGold2Cash.com.

Managed the day to day operation of the affiliate program, e-mail deployments, SEO and Google AdWords.

Reported directly to CEO.

Liaison between graphic designer and web hosting company.

Interval International, an IACI Company - Miami, FL – 06/06 – 09/08

The lead vacation ownership industry with its commitment to providing quality exchange services and other value-added programs to its vacation-owning members and resort developers worldwide.

Consumer Marketing Benefits Manager

Responsible for managing relationships with external business partners such as Disney, Universal Studios, Busch Entertainment, Affinity Financial Corporation, Bank of America and Hertz.

Develop, coordinate and disseminate data to support program sales, including benefit usage reports, product management/assessment information, etc.

Analyze benefit offerings on an ongoing basis; use data to make recommendations/changes to programs to maximize relationships.

Oversee content and creative for Interval Store; Monitor and maintain web-based promotions.

Monitor performance reports and commission payments keeping partners and finance department informed.

Ensure compliance with contractual obligations i.e. ads, e-mail inclusions, blow-ins, etc.

Assist in the sourcing and development of new programs and products, from initial assessment of viability and contract negotiations through full implementation, including program design and operational set-up, creation of promotion, production of collateral materials, training and communication, and financial analysis.

Odimo, Inc. - Sunrise, FL – 07/00 – 5/06

An online retailer of current season brand name watches and luxury goods, high quality diamonds and fine jewelry. We operate three websites, Diamond.com, Ashford.com and WorldofWatches.com

Information Technology/Search Engine Optimization & SEO/Affiliate Marketing Manager

Accountable for managing three highly successful affiliate programs that produced $7.5 million in 2004, $8.7 million in 2005 and currently on pace for $10 million in 2006.

Affiliate program is accountable for 18% of overall company sales. Currently the affiliate program is at a 10:1 ratio.

Produce monthly affiliate e-mails that are distributed to over 60,000 members using Cheetah Mail.

Create new, motivating and exciting promotions to attract new affiliates and produce higher revenue.

Manage and optimize Shopzilla.com and Shopping.com shopping partner programs that produced $2 million in 2004, $3.5 million in 2005 and on pace for $4.3 million in 2006.

Manage Shop.com on a CPA basis. Generated $482K in 2004, $614K in 2005 and on pace for $775K in 2006.

Control over 20 data feeds for optimization which are submitted to various revenue generating partners on a daily basis.

Provide technical guidance in production of over 350+ marketing e-mails and a multitude of promotions.

Assist Senior Management in monthly reporting and analysis. Submit reporting directly to COO.

Responsible for identification of incremental revenue streams and monthly promotions.

Initiated and implemented multiple revenue producing projects.

Managed a team of four employees in the execution of marketing 50+ highly targeted keyword websites.

Worked closely with design to develop new layouts for all businesses to be SEO friendly.

Developed all of the SEO strategies for our three major websites.

Prepared monthly analytics and ranking reports to be presented to upper management team.

Performed competitor SEO research and kept up-to-date with constantly changing technology.

Optimized current websites’ pages for highest possible placement on multiple search engines and directories.

Create dynamic ASP and XML pages for submission to search engines.

Managed various CPC companies such as, Overture, Kanoodle, Ah-ha, 7Search, BrainFox, SearchGalore, FindWhat and Efind.

SportsLine.com - Fort Lauderdale, FL – 01/99 - 7/00

Is the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce.

Front End Web Developer

Experienced web page designer with extensive programming skills.

In-demand web developer with proven ability to transform concepts into online interactive reality.

Assisted in the redesign of current SportsLine.com and PGATour.com websites.

EDUCATION

Florida State University, Tallahassee, FL. BS in Information Systems (1998)



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