With over ** years of experience in marketing, advertising and design, I have established a strong reputation as a strategic marketing leader capable of directing highly creative and proactive teams. My goal is to inspire and deliver great creative work while leveraging customer insights, innovative media and engaging content to build a marketing approach that differentiates my clients from their competitors.

My collaboration has contributed to many highly successful rebranding campaigns across Canada and I have creatively lead up to $88 million accounts. Some of the major clients I have worked with are Ontario Tourism, TD Canada Trust, LG Electronics, Ontario Produce Marketing Association, Muskoka Tourism, Tourism Kingston, Intrawest, Schneiders and East Side Marios. I’m looking for a challenging new marketing opportunity with a great company to build a lasting partnership with. EMPLOYMENT EXPERIENCE:

Develop and implement successful sales strategies that lead to exceeding sales goals. Manage retention and growth of existing client accounts. Understand a clients’ immediate and future financial requirements and accordingly inti- grate this into a suggested plan.

Utilize CRM system to identify opportunities to increase revenue from existing clients. Seek out and develop clientelle by cold calling and networking to find new customers and generate lists of new business opportunities.

Develop and deliver sales presentations to prospective clients. Plan and coordinate marketing campaigns and sales promotions. Lead the design and content development team of diverse personalities and provide cross-functional team collaboration. Responsible for leading and mentoring the staff while developing career growth opportunities.

Provide support to the Managing Director and President in managing all departments. Lead in the planning of policies, company growth strategies, brand initiatives and sales tactics.

Responsible for the development of brand standards and educational materials for the company and oversee the production of compelling client sales presentations. Develop content calendar and manage all content and branding of social media sites

(LinkedIn, Twitter, Facebook, Instagram, Google+). Perform market research and competitive analysis incorporating analytics to determine ROI for accurate forecasting.

Direct and lead SEO campaigns and site growth strategy within marketing budgets. Participate in sales and client meetings in our Vancouver, Calgary, Toronto and Montreal locations to increase sales revenue and devise new marketing strategies. Manage agency and vendor relationships to enhance quality and brand alignment of creative and media effectiveness.

Responsible for strategy, development and design of company collateral to support both client and vertical growth.

Working with internal and vendor operations to incorporate brand and content strategy to website redesign. The goal being to drive membership and improve member experience. Represent the company at trade shows, career events, networking and membership events (Vancouver Board of Trade, Toronto Board of Trade, Calgary Chamber of Commerce) to grow brand awareness, drive sales and increase client base. Lead art direction, production and marketing of video ad campaigns (brand and sales). ERSC Inc.

Director of Marketing

Dec.15 – Dec. 2017

State Farm Insurance

Account Relationship Manager

2018 – present

1.

49 Panmure Crescent Toronto, Ontario M1K 4Y5

Karenkarenleiser Leiser 416 • 831 • 3655 ac7yxc@r.postjobfree.com www.linkedin.com/in/ Everest College

Business Development Manager

2011 - 2013

EMPLOYMENT EXPERIENCE:

Build deep customer relationships and provide strategic growth through marketing. Manage multi-faceted communication campaigns, on time and on budget. Plan, coordinate and execute all marketing campaigns and sales promotions. Create and maintain engaging web content for client social media sites. Conceptual and implementation of targeted email campaigns. Project management of photographers, printing companies and media networks . Orchestrate print campaigns, photography, video, tradeshows and sales events. Effectively interpret client needs, as outlined in creative briefs, and translate them into compelling traditional and digital campaigns.

Responsible for strategies and the implementation of Standards and Best Practices for both interactive and traditional print.

Champion cost-effective growth within sometimes tight budgets. Responsible for expanding customer base and increasing company revenues. Cultivate positive and enduring relationships with new and existing customers. Creation of social media platforms to build student/company interaction and to build awareness and sales campaigns that added to the growth of student enrollment. Successful promotion and development of new business at various tradeshows. Playing a key role increasing sales, retention and satisfaction rates. Creating compelling campaigns while ensuring brand consistency for all projects. Monitoring workflows, schedules of print initiatives and ensuring brand consistency on time and on budget.

Directing digital design of email blasts, web ads and new client websites. Work with producers and lead a collaborative team of designers and production specialists on all traditional print including advertising, signage, brand identity and sales material. Develop complete rebranding and establish new brand standards for TD Canada Trust. Development and execution of all major ad campaigns including the day-to-day advertis- ing for TD Mortgages, TD Wealth Management and TD Mutual Funds under the TD Canada Trust umbrella.

Developed and directed province wide 3-month long photo and film shoot for branding print, digital and film for Ontario Tourism with a budget of $88 million dollars. Direct 360 partnership campaigns between Ontario and cities/towns throughout province. Organize, maintain and held photoshoots to add to the Ontario Tourism photo archive. Develop new look for the tourism brand for all print, digital, POP and collateral. Hiring photographers, casting, directing in-house design studio on pre-production and approving final proofs.

Work with clients one-on-one to develop their marketing strategies and advertising goals. Create compelling print ads to compel clients to purchase multi-issue purchases. Development and execution of all advertising campaigns within four national consumer magazines. (Canadian Home Workshop, Canadian Home & Country, Canadian Gardening and Outdoor Canada)

Collaboration within departments, new clients, external suppliers and printhouses. Assist in the planning and marketing for the Canadian Home Workshop trade shows. Development of corporate branding and promotional material for Avid Media Inc. Draft FCB

Art Director

2001-2005

Avid Life Media Inc.

Art Director

1999 – 2001

Sketch Advertising and Design

Creative Services Manager

2006 - 2011

2.

49 Panmure Crescent Toronto, Ontario M1K 4Y5

Karen Leiser 416 • 831 • 3655 ac7yxc@r.postjobfree.com www.linkedin.com/in/kirving Ink Communications

Marketing Manager

2013 – 2015

EDUCATION:

Hootsuite, Social Media Marketing, 2017

Learn WP, Wordpress Intensive, 2015

University of Toronto, Tools & Fundamentals of E-Business, 2014 University of Toronto, Marketing, 2013

University of Toronto, Marketing Essentials & Media Campaigns for Business, 2013 George Brown College, Graphic Design & Advertising, Honours Diploma, 1994 -1996 TECHNICAL SKILLS:

Excellent knowledge of Adobe design software such as Photoshop, Illustrator, InDesign and Acrobat Content Management System experience using Wordpress, Agile and Hubspot Social Media savvy through platforms such as Hootsuite for Facebook, Twitter and Instagram analytics Familiar with SEO, ROI, creating and writing blogs as well as Email marketing using various platforms Proficiency in Microsoft Office on both MAC and PC platforms MEMBERSHIPS: (and company representative at)

Toronto Region Board of Trade

Vancouver Board of Trade

Calgary Chamber of Commerce

Advertising and design portfolio, references available upon request and see www.linkedin.com/in/kirving 3.

49 Panmure Crescent Toronto, Ontario M1K 4Y5

Karen Leiser 416 • 831 • 3655 ac7yxc@r.postjobfree.com www.linkedin.com/in/kirving EMPLOYMENT EXPERIENCE:

Contributing ideas and direction on print, radio and tv. Wrote and co-directed script for Schneiders 60 and 30 sec. TV commercial. Directing and contributing to project design and development: - creating storyboards / initial graphic concepts - conceiving functional design solutions. Building and maintaining a rapport with clients, partner agencies and vendors. Clients: Schneiders, Casey’s, East Side Mario’s, Red Devil, Pet Care, Chatelaine & HRDC Worked in collaboration with the editorial team to determine their design requirements. Created unique and engaging visuals for articles submitted for publication. Created engaging content for advertorials in Computing Canada magazine. Collaborated in the art direction and design of publication. Designed collateral needed for branding of company. The Ongoing Partnership

Junior Art Director

1998 – 1999

Plesman Publications Ltd.

Graphic Designer

1996 – 1998

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