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Sales Executive

Orinda, California, 94563, United States
December 13, 2018

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Chief Executive Officer

Technology & Services Aggressive Growth & M&A Superior Financial Performance US and Global

Growth obsessed, global technology CEO. Expert at driving strategy to execution and performance management. Deep experience in aggressively growing revenue and profitability organically and through M&A. Rapidly builds high performance teams through leadership, team alignment and clear execution plans. Single-mindedly focused on value creation.

Board of Directors Work:

American Land Technologies, Inc. 2016-2017

Password Bank Technologies Inc. 2010-2012 (Sold to Symantec 2012)

Softec-Internet Security S.A. 2007-2011 (Sold to Ingram Micro)

MaxVal Capital Partners AG, Cyber Security Portfolio Investment Committee 2009-2016


Grown Technology companies through the pioneering of Cloud, Machine Learning and Big Data technologies.

Revamped several companies revenues from license to subscription and point solution products into full SaaS or PaaS platforms.

Completed over 30 Technology M&A transactions as an operator.

Brought to market over 10 Mobile and SaaS products to SMBs /SMEs and Global Enterprises.

Partnered with major PE firms like KKR (US), Duff & Phelps (US), Invest Industrial (Italy) and Grupo Santander (Spain).

Operated and resided in the US, Europe (East / West), and UK. Worked extensively in Asia Pacific, Middle East and Latin America.

Led successful exits to global players and major PE firms (including ClearPath to ACNielsen; Amphire to Accel/KKR).


ITarian Technologies, Inc. (950+ Team, P&L size under NDA) 2018 – Present

PE Backed, Largest Free SaaS Cyber-Security and IT Management Platform Worldwide

Chief Executive Officer

Free Security and ITSM platform supported through eCommerce of IT related products to MSPs and SMBs

Accelerated organic revenue growth to 35% quarterly through aggressive indirect sales and new service modes

Acquired two key eCommerce players in the space to round out our platform and increase market share

Morf Media, Inc. (380+ Team, P&L size under NDA) 2012 – 2017

PE Backed, SaaS Mobile / Social Training Technologies, Palo Alto, CA, Geneva, Switzerland

Chief Executive Officer

Mobile Talent Development platform. With a monthly subscription revenue model, a distribution network and sustainable technological advantages, the company has successfully exited to European PE firm

Signed up referenceable Fortune 100 customers like Fidelity, Bayer Pharmaceuticals and others

Signed exclusive distribution agreements with largest global distributor Metricstream and re-distributors like Deloitt and PWC

Connect2Media Holdings, Ltd. (600+ team over 4 group companies, 370M GBP revenue base) 2010 – 2012

Mobile Game Development and Distribution, Manchester, UK, Krakow, Poland

Chief Executive Officer

Turned PE backed, third tier mobile game development company into global game publisher, thereby dramatically diversifying product risk and making sales 100% more predictable. Valuation rose from <$100M to over $600M+ as determined by acquisition price paid upon successful exit to publicly traded Australian media company.

Raised $15M from Private Equity to fund the transition to a game distribution platform for Telcos

Relocated technical functions to Poland, where talent is plentiful and well trained (by Google, SABRE, and others) at 1/3 of UK rates

Panda Security, S.A., (1,600 team, 500M Euro revenue base) 2005 – 2010

PE Backed, Fourth largest SaaS Cyber Security company in the world based in Madrid, Spain

Chief Marketing, Product, Revenue Officer

Led all Marketing, Sales, Corporate Development, Strategy and Product Management functions for PE owned company. Introduced cloud based Cyber Security platform under a software-as-a-service model that generated $150M in incremental sales, more than offsetting the decline of the traditional license business and generating $55M in incremental profitability. This led to successful exit to major European PE firm.

Launched Cloud based Cyber Security platform accounting for 30% incremental revenue growth on a $500M P&L

Led design and implementation of machine learning and big data technologies into cloud security platform

Amphire Solutions, Inc. (400+ team upon Roll-Up completion, $200M revenue base) 2001 – 2005

PE Backed, SaaS Based Supply Chain Technologies based in Redwood City, CA

Chief Operating and Revenue Officer

Accelerated company growth trajectory organically and inorganically. As CMO / CPO / COO I was in charge of all the commercial, product and corporate development aspects of the business. Expanded the company into new verticals and into Europe, doubling its size and tripling its merger value, providing outstanding ROI to investors as company exited successfully to major PE firm.

Signed $100M deal, rolled up two players and merged with largest competitor. Successfully exited company via acquisition by global PE firm

ClearPath Technologies, Inc. (60+ team, $50M revenue base) 1997 – 2001

VC Backed SaaS Big Data & Analytics Platform based in Berkeley, CA

Co-Founder / CEO

Cloud based, Marketing Mix driven sales forecasting platform for the CPG / Food industry. The company exited successfully to ACNielsen providing above average return to its investors.

Launched innovative forecasting platform for CPG / FMCG companies, creating from scratch a $50M business and exiting successfully


Procter & Gamble, Corp (Cincinnati, Ohio) 1993-1997

Various Marketing and Sales roles of increasing responsibility.

Goldman Sachs, Inc. (Manhattan, New York) 1988-1993

Various Analytical and M&A roles of increasing responsibility.


MBA – University of Texas at Austin

MS, Statistics – North East Autonomous University of Mexico

BS, Computer Science – North East Autonomous University of Mexico

Fully Bi-Lingual English / Spanish

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