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Sales Management

Evans, Georgia, United States
December 15, 2018

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Doug Azbell

*** ******** *** *****: 803-***-**** (Mobile)

Evans, GA 30809 Email:


An accomplished sales and marketing management professional with experience in domestic and international sales, marketing, product development and demonstrated success increasing revenue and market share. A proven track record of managing and development of OEM and national accounts, distributor networks and dealer channels. Business unit management experience responsible for P&L, manufacturing operations, product management, engineering and customer service. Results oriented and accomplished at achieving revenue, margin and operational goals. Demonstrated success at the development and implementation of strategic plans in a collaborative team environment.


Fenix Manufacturing Solutions, Inc., Aiken, SC

(International, electronic component and steel stamping manufacturing)

VP, Engineered Products Division January 2014-Present

●Responsible for $25 million business unit P&L

●Created short and long term strategic business plans

●Developed and implemented sales and marketing strategies focused on customer development, margin improvement and market share growth

●Recorded annual sales growth of 18%

●Established and monitored key business metrics

●Increased operating results by identifying and executing lean manufacturing initiatives resulting in increased throughput and improved supply chain efficiencies

●Management responsibility for Manufacturing Operation, Quality, Purchasing, Product Development, Engineering, Customer Service and Sales

●Led the product development team in the evaluation of current product and design of new product that optimized unit cost and met customer specifications

●Negotiated multi-year supply agreements with international industrial and consumer goods accounts

●Managed organizational changes to align cost structure with demands of a mature market

VP of Sales March 2008-December 2013

●Acquired new customers accounting for 18% annual sales growth.

●Negotiated multi-year supply agreements with international industrial and consumer goods accounts

●Managed regional sales managers, inside sales and new product development teams

●Developed market analysis of customer segments, economic influences and pricing

●Implemented sales and marketing strategies focused on customer development, margin improvement and market share growth

●Managed and trained national account managers

●Set annual sales budget

Dixie Sales Company, Inc., Greensboro, NC

(Southeast based, equipment and repair part distributor, managing service dealers and national accounts)

Business Development Manager April 2001-March 2008

●Managed the development, launch and implementation of 3 business units in 5 years

oPower sports division that sourced product from Taiwan and China

oJoint venture consumer products service solution business

oConsumer electronics division

●Initiated and executed sales and marketing strategies focused on building independent retail and national accounts

●Increased independent retail accounts by 300%

●Gained product placement in 2,000 new national account locations

●Recorded sales growth of 400% over 4 years

●Hired, trained and managed network of national independent sales representatives

●Analyzed competitive products identifying features, benefits and pricing comparisons

●Provided leadership for product development, import purchasing and logistics

●Designed key matrix scorecards to measure sales and operational performance

●Responsible for business unit P&L

Director of Sales and Marketing November 1996-November 1998

●Managed 16 Territory Sales Managers in a 12 state sales region

●Achieved consistent annual revenue growth of 15% in existing mature accounts

●Increased customer base by 35%

●Developed and implemented sales and marketing strategy

●Identified underdeveloped markets and implemented aggressive territory development plans

●Expanded company into 6 new sales regions

●Developed annual sales budget

Territory Sales Manager September 1992-November 1996

●Increased sales in territory by 200%

●Managed 3 state territory of independent retail, hardware and service center accounts

J.A. King & Company, Inc., Greensboro, NC

(Regional precision measurement sales and service)

Director of Sales and Marketing November 1998-April 2001

●Recorded annual sales growth

●Managed 7 Territory Sales Managers and 3 Inside Sales Representatives

●Created and implemented marketing plans

●Prepared annual sales budget

●Acquired a new service organization to expand service solution capabilities.

●Developed compensation plans based on gross margin, account penetration and new account acquisition.

●Responsible for business unit P&L


B.A., Business Management, Anderson University

Additional Training/Education

Program for Management Development, UNC-Greensboro (12 week organizational development program)

Market Driven Strategy, UNC-Greensboro (12 week program focused on developing corporate strategies)


Available upon request

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