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Art Director, Creative Design Manager, Graphic Designer

Concord, North Carolina, United States
December 14, 2018

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AAA Carolinas

Creative Design Manager ****-2018

Marketing/Member Engagement Department

As the creative lead at AAA Carolinas headquarters, I managed and oversaw the art direction and design of internal and customer-facing projects. Along with myself, three designers and a summer intern, we conceptualized, designed and produced creative content for both print and digital. Some of our work included participation in company-wide campaigns, designing for a variety of multi-channels

(digital, social, email and animation), brochures, direct mail, advertisements, logos, magazines, signs, illustration and photography shoots. As manager and mentor to my team, I offered consistent guidance and support as well as encouraged team collaboration and professional growth. With a project management software, I scheduled and assigned projects to my team, monitored productivity and quality, and ensured deadlines were being met. I maintained an engaging and positive work environment for my team as well as within the department.

Being the strategic and creative marketing partner to our lines of businesses, I oversaw and implemented compelling design in all of our marketing collateral, ensuring their objectives were being met with clear and accurate creative solutions. With a strong understanding of AAA culture, history and vision, I was the point of contact for our brand standards and design guidelines for all employees, lines of businesses and outside vendors. I handled a wide variety of inquiries and challenges and handled each with confidence. I also participated in strategic initiatives, designed presentations to pitch ideas, led brainstorming sessions, assisted with troubleshooting issues, and helped with copywriting and editing. I provided guidance on many marketing and promotional initiatives, some of which included the new car care locations and the re-fabbing of existing locations. With this initiative, we produced a cohesive, recognizable brand statement throughout the new AAA stores with creative typography, photography and signage. This was important for a successful customer engagement once the member/customer entered the door. AAA Carolinas

Art Director - Go and Traveler Magazines 2012-2018 Marketing/Member Engagement Department

Art director for both AAA national’s magazine, Go, published six times a year and Traveler magazine, which is published 5 times a year. I was in charge of overall design and style and making sure both publications were print-ready. Once a unified vision was decided with my editor, I relayed instructions to my team of three. Collaborating with my editor was vital throughout the process as well as with proofing and editing.

Utilizing both magazines as an extension of our brand, I helped broaden and strengthen our visibility through cross-marketing within the lines of businesses. I directed the design of new style guides, was involved in future edit plans, scheduled and led layout reviews throughout the production process. I made final decisions on art-related concerns and was a lead role in brainstorming ideas. I outsourced photographers/makeup artists and illustrators, art directed and traveled to the photo shoots and was the main contact for the printer if any issues arose as well as traveled for press checks. It was imperative the production process ran smoothly with no delays. AAA Carolinas

Senior Graphic Designer 2011-2014 • Graphic Designer 2009-2011 Marketing Department

Ingrid Graphic Design

Freelance Business - Owner/Principal 1995-Present

Clients have included: Carolinas Healthcare Systems, Mecklenburg County Health Departments, Embassy Suites, printers, YMCAs, realtors, shelters, Race for the Cure, Arts Council, beauty salon, Charlotte Hornets, medical society, Southern Spring Show, law offices, marketing/public relations companies, restaurants, advertising agencies, universities, publishing companies, Charlotte’s Convention and Visitor’s Center, builders, wood preservation companies, associations, landscapers, churches, banks, shopping centers and small business owners.

Ingrid Zahora

Exceptionally Creative

Designer, Manager

and Art Director

7716 Woodmere Drive,

Harrisburg, NC 28075


BA Graphic Design -

Oregon State University



Print/Web Design

InDesign, Illustrator,

Photoshop, XD, Acrobat

Word, Excel, Powerpoint


Photo Shoots


Both Exterior and Interior

Word Press





Project Management Graphic

Design Manager

Overseeing Budgets


Public Speaking


Responsive Design

Social Media

Marketing Strategy

Brand Development

Traffic Manager




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