Sun Chung

949-***-**** ac7y0c@r.postjobfree.com Orange County, CA

DIGITAL MARKETING MANAGER

Sun Chung’s Resume Page 1 3

Business development, lead generation, client acquisition and branding strategies deploying the latest methods in digital marketing, including organic search/SEO, paid search/SEM/PPC, social media marketing, email marketing, demand generation, content marketing, copywriting, ecommerce, display ads, mobile ads, video ads, analytics, CMS and marketing automation platforms in a cost-effective and a timely manner. Cutting-edge SEO strategies via latest Schema coding, ability to perceive and analyze best practices to optimize and develop digital marketing campaigns, and ability to build relationships with internal members and third parties to achieve company objectives. Over 6 years of digital marketing agency experience servicing the medical industry, hi-tech and software industry, the auto sector, finance, consumer goods, manufactured goods, B2B, B2C industries, enterprise clients, and a variety of verticals. Other key competencies and business strategies include:

Analytics and data to drive actionable marketing decisions, provide insights, recommendations, strategies, solutions, results for improvements, quickly offer new ideas

Business intelligence driven marketing analytics, A/B Testing, audience segmentation, landing pages, uncover trends

Branding, brand awareness, promotions, optimizations

Budget management for campaigns across digital channels

Campaign planning, strategic execution, setting goals, performance reporting, attribution modeling

Collaborate with third parties, partners, internal members, coordinate vendor relationships

Conversion tracking, call tracking, CTR, ROI, KPIs, metrics

Copywriting, content marketing, content management, blogs, press releases, articles, social media ads, digital marketing writing, et. al.

Development of campaign strategies throughout markets, design, management and implementation of marketing programs, clear marketing message, proofread and edit

Email marketing, list management, segmentation, marketing automation strategy, drip marketing

Google Analytics Suite, Google Ads, Bing Ads, Magento, WordPress, Drupal, CMS, Amazon Ads, Salesforce, Pardot, MailChimp, web developer tools, et. al.

Leadership and training of developers and team members

Manage regular reporting and tracking, report metrics

Moz, SEMRush, Screaming Frog, SpyFu, competitive research

Optimize programs, campaigns and landing pages for ROI

Organic search latest strategies, Schema coding, on-page and off-page optimization, HTML, CSS, technical SEO

Project management, time management, start to execution

PPC, Google Shopping, lead generation, client acquisition, current on PPC, remarketing, targeting, video, Display, et al.

Social Media building and engagement – Facebook, Twitter, Google+, Facebook Power Editor, YouTube, video ads, LinkedIn, Instagram, Glassdoor, et al.

Stay current on industry trends and emerging technologies

Strong written, data visualization, presentation skills for reporting, data analysis for decision-making insights

Target audiences, manage marketing database, retargeting

Website strategy, optimizations, review, content accuracy, timeliness and relevance, mobile, desktop, ecommerce EDUCATION

MA - Political Science, UC Davis, Davis, CA

BA – Rhetoric, UC Berkeley, Berkeley, CA - wrote Honors Thesis in major Google AdWords Certified July 2017-July 2018, also certified on Sept 2015-2016, July 2012-2013 SEO Course 2012; SEM Course 2012; Social Media Course 2011, UCI Extension, Irvine, CA Training in Adobe Creative Suite CS5 2011; Marketing 2010, IVC, Irvine, CA PROFESSIONAL EXPERIENCE

DIGITAL MARKETING TECHNOLOGIST

(Non-Disclosed, Healthcare Industry), Irvine, CA 6/26/18-Present Managing digital marketing strategy and implementations through organic and paid search

Tracking – Set up Google Tag Manager and Universal Analytics tracking for organic and AdWords Conversion tracking for paid

Leadership – Developing ideas to propel company to new heights and build business development strategies

Technical – Working with developers to apply changes to website and optimize. Apply technical SEO strategies. DIGITAL MARKETING TECHNOLOGIST (CONTRACT)

ERI Economic Research Institute, Irvine, CA (COMPENSATION DATA SERVICE) 12/18/17-5/4/18 Overhauled organic search performance, with latest strategies in organic search, optimizations, assisted with paid search strategies

Performance - Increased organic search traffic by 280%, utilized latest Schema coding, next gen ideas

Leadership - Trained developers in latest methods of web development strategies

Initiative – Created developer requests to update website, technical SEO, solutions to website issues PAID SEARCH ANALYST AND DIGITAL MARKETING (CONTRACT) YPM, Inc., Irvine, CA (DIGITAL MARKETING AGENCY) 6/5/17-8/4/17 Developed, optimized, managed, analyzed Paid Search campaigns with the latest PPC strategies, ex. call-only ads, programmatic ads, targeted campaigns, remarketing, display ads, AdWords certified Sun Chung

949-***-**** ac7y0c@r.postjobfree.com Orange County, CA DIGITAL MARKETING MANAGER

Sun Chung’s Resume Page 2 3

Analysis - Advised on optimizations to websites and targeted product marketing, ecommerce, conceptual strategies for clients, utilized Google Analytics, SEMRush, competitor research

Client Services - Created extensive reports and analysis on changes, optimizations, results for Paid Search campaigns for national corporations in B2B and B2C industries, created PPT presentations, managed budgets of $2M/yr., client budgets of $80K/mo.

Project Management – Managed clients’ PPC campaigns, engaged with clients on a scheduled basis, optimized campaigns and budgets

Reporting - Consolidated data gathering and analysis for reporting from a 2-day process to 1 hour, utilized automation tools – NinjaCat SEO ASSISTANT MANAGER AND ECOMMERCE MANAGER

Caliber Media Group, Santa Ana, CA (DIGITAL MARKETING AGENCY) 12/21/15-3/10/17 Developed SEO campaigns with cutting-edge SEO coding, latest Schema coding, LD+JSON, RDFA, OG Tags, RDF tags, OWL tags

Account Management – Managed clients’ digital marketing channels from conception to optimizations across verticals, engaged with third parties, managed budgets, proposals, campaign creation, accountable for campaign performance, account management

Analysis - Provided reporting and analysis on campaign performance, KPIs, ROI to clients; utilized Google Analytics, SpyFu, SEOMoz, etc.

Client Services - Conducted conference calls for new client campaign launches, discussed digital marketing plans and deliverables for clients

Copy/Content Writing - Wrote blog posts, assisted in creating proposals for clients, SEO-optimized content writing, copywriting

Lead Generation/Branding – Generated enormous business for clients, accelerated their branding, optimized digital marketing

PPC - Created, optimized and managed PPC campaigns for clients, generated leads, tracked leads, analyzed PPC campaign performance

SEO - Managed campaigns to ensure 1st page Google ranking from previous non-visible status

SEO Optimizations - Marked up blog posts, newsletters, videos, podcasts, products, websites, ecommerce with latest SEO-optimized coding PAID SEARCH ASSISTANT MANAGER

Schiefer Media Inc., Newport Beach, CA (VIDEO, PPC, SOCIAL MEDIA AGENCY) 8/19/15-11/16/15 Managed PPC accounts, including assessments and analysis of campaign performance with high budgets, AdWords certified

Analysis/Metrics/Google Analytics - Created measurement reports month over month, PPT presentations, analyzed results, gained traction, advised clients, client engagement

Campaign Results - Managed aggregate budgets of $2M/yr., client budgets of $25K/mo., ROI of 50%, retained clients, conducted conference calls, reviewed reporting and analysis

PPC Manager - Created, optimized, managed PPC campaigns for automotive industry, managed bids and budget, tracked, analyzed campaign performance

Account Management – Managed clients’ PPC campaigns, from creation to optimizations, analysis, reporting, client engagement and review DIGITAL MARKETING CONSULTANT

Assisted niche companies in environmental restoration and financial industries with PPC, SEO and Social Media JustClickMedia, Irvine, CA (DIGITAL MARKETING AGENCY) 11/10/14-8/19/15

Analysis – Analyzed campaign performance, reported on results, optimized results, engaged with clients

PPC – Set Up proposals for PPC campaigns, advised clients, managed campaigns and retained clients

Account Management – Accountable for managing clients’ digital marketing channels and strategies, account management

SEO - Managed SEO campaigns, created blogs, press releases, content writing for clients, advised clients, set up Google My Business

Social Media - Managed Social Media campaigns, Facebook, Twitter, LinkedIn, Google+ Fidelity Tax Relief LLC, Tustin, CA (TAX CONSULTANT CORPORATION) 9/16/14-9/26/14

Startup - Set up startup company with digital campaigns - set up AdWords/PPC accounts, optimized text ads, display ads, retargeting; set up Facebook, Twitter accounts, Email Marketing (Mail Chimp) set up and optimized landing pages, created web copywriting SOCIAL MEDIA/EMAIL MARKETING/PUBLIC RELATIONS/SEO ASSISTANT Training/Internships in learning Social Media, Email Marketing, Public Relations and SEO YogurtLand South Bay Franchise, Newport Beach, CA (SOCIAL MEDIA/EMAIL MARKETING/PR AGENCY) 4/9/14-6/11/14

Email Marketing – Created deliverables and newsletters for email blasts using Constant Contact to those in the CMS

Public Relations – Held PR promotion at Gardena for YogurtLand – held games, gave prizes, gave yogurt samplings, set up and closed

Social Media – Managed posts to Pinterest, Facebook, Instagram on a scheduled basis Enlarge Media Group, Huntington Beach, CA (SEO AGENCY) 1/6/14-2/19/14

SEO – Applied traditional SEO strategies including directories, do-follow/no-follow, link building, YouTube rankings, keyword research at a leading OC SEO agency

PAID SEARCH ASSISTANT MANAGER (DIGITAL MAREKTING AGENCY) BrandRep, Irvine, CA 6/18/12-2/22/13

Increased client retention, created all SEM accounts, all original ad copy and campaigns for small to medium businesses and various verticals, AdWords certified

Analytics – Analyzed data to ensure quality leads, low cost per lead and low cost per acquisition, high ROI Sun Chung

949-***-**** ac7y0c@r.postjobfree.com Orange County, CA DIGITAL MARKETING MANAGER

Sun Chung’s Resume Page 3 3

Budgets – Managed budgets of total $600K/yr., client budgets of $5K/mo., managed bids, bid adjustments

Campaign Results - lowest CPL (cost per lead): $7.09/month (auto parts); highest # of sales: 12 appointments per month (mail service); highest # of good leads: 21 per month (auto parts & mail service)

Client Services - Provided reports internally and to clients; assisted and advised clients with accounts

Heavy Ad Copy Experience - Wrote compelling ad copy that produced lead generation and results, gained traction

Google AdWords – Keyword research, campaign setup and tracking, created ad copy, optimized, managed bids and budgets, analyzed landing pages and campaign performance

Lead Generation – Created over 200 PPC accounts across over 40 different industries; roughly 6 new client accounts created per day; managed and optimized all PPC accounts

Account Management – Managed clients’ PPC campaigns, budget management, tracking, reporting, client engagement

SEM - Extensive experience in managing multiple campaigns across various sectors, utilized AdWords Editor, became an expert in PPC

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