TASHA N. ATTAWAY

ac7xvy@r.postjobfree.com https://www.linkedin.com/in/tashaattaway/ 740-***-****

Enthusiastic professional and discerning project manager with over 10 years of social media management, website production and content management experience. Able to work well alone or on a team and coordinate multiple priorities while achieving excellence. Proven communication specialist and thought leader with documented history of adding value, and appreciating change and diversity.

SKILLS & ABILITIES

–Delivering excellent customer service through multiple venues.

–Experienced launching and maintaining social media accounts for business.

–Extensive experience delivering and managing internal communications for a large multi-campus institution.

–Very experienced with multiple platforms and software programs: CommonSpot CMS, Event Publisher, Adobe Photoshop, MailChimp, and Microsoft Office Suite.

–Experienced with Google Analytics, Adobe Illustrator, InDesign, OmniGraffle, and EMS.

–Implementation of branding and marketing principles.

–Knowledge of user experience (UX) and survey design (using SurveyMonkey and Qualtrics) as well as search engine optimization (SEO) principles and tools.

–Over 23 years experience of website production, fostering collaboration, community building, editing and copywriting experience with an in-house public relations agency.

EDUCATION

Ohio University Athens, Ohio

-Master of Science Journalism with emphasis on advertising November 1997

-Bachelor of Arts English (summa cum laude) June 1990

RELEVANT WORK EXPERIENCE

Ohio University October 1994-May 2018

Athens, Ohio

Communications Specialist III, Campus Events (March 2013 – May 2018)

–Established and ran @OHIO_CUE Twitter account as an event and deadline information distribution venue for internal audiences. Served on social media team to help manage and executes social media activities for all primary university accounts.

–Served as project manager for the upgrade of the Ohio University central online calendar (viewable at https://calendar.ohio.edu), compiling requirements via constituent research on all six university campuses, developing the RFP, coordinating and hosting university-wide open forums for vendor presentations, and assisting with contract finalization.

–Trained Ohio University users to use Event Publisher SaaS through engaging in-person sessions, online resources, social media posts, and other custom training materials.

–Conducted initial and ongoing research for requirement, taxonomy, and process improvement for the OHIO central calendar.

–Worked with constituents across the university to develop network of OHIO calendar administrators. Developed training materials and worked with UCM graphic designers to produce image templates that were provided to the calendar administrators.

–Trained and mentored student employees to excel at producing quality copy and images for social media and other communications projects on deadline.

–Served on WAG and central OHIO Committee for Accessible Programs and Events (CAPE).

Web UX Designer I (October 2011 – March 2013)

–Worked on user experience design for university websites. Responsibilities included conducting content analyses, working with clients to accurately assess their needs, producing wire frames and sitemaps to communicate design recommendations, and analyzing and integrating keywords for search engine optimization.

–Implemented user experience and search engine optimization concepts to pages throughout the ohio.edu website, including e-mail campaigns using MailChimp.

–Trained and supervised students in user experience design.

–Served on central university Web Advisory Group (WAG).

Web Content Manager (February 2009 – October 2011)

–Oversaw and produced daily updates for Ohio University's inaugural online internal news publication, Outlook (ohio.edu/outlook/), including creating story budgets; scheduling placement of news releases, feature stories and announcements; photo editing;

caption writing; and building web pages.

–As a member of the social media team, monitored and updated Ohio University's presence on Twitter and Facebook.

–Worked with team to develop content and select images for semiweekly updates to the Ohio University home page to create an appealing rotation of news items and marketing messages balancing the needs of external and internal audiences.

–Fact checked, edited, and proofread copy for Outlook and other pages throughout the ohio.edu website.

–Trained staff members in Web-page production using the CommonSpot content management system, as well as photo preparation using Adobe Photoshop.

Project Assistant to the President/Web Coordinator/Online Editor (October 1994 – February 2009)

–Served as managing editor for Outlook, producing the publication’s web pages including photo editing, caption writing, and copyediting.

–Produced and distributed daily “Today's Outlook” internal news e-mail pushes to all OHIO faculty and staff.

–Managed placement of news releases and feature stories throughout the ohio.edu website.

–Served as client liaison for university Web sites, producing graphics and providing training and other assistance as needed across the university.

–Served on ohio.edu home page redesign team; managed rotation of featured content.

ORGANIZATIONS AND ACTIVITIES

Worship Leader/Board Secretary, Grace Christian Center September 2000-present

Athens, Ohio

Serve as secretary of the board and worship leader. As worship leader, coordinate a staff of volunteers to produce music and enhance the worship experience for weekly church services. Related responsibilities include auditioning, training, and scheduling singers, musicians and projection engineers, and reviewing equipment needs.

Delta Sigma Theta Sorority, Inc., member since 1988.

International Association of Business Communicators, member since 2018.

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