MALENIE GUTIERREZ

***** ******* *** **** *******, TX 77084

713-***-**** ac7xqp@r.postjobfree.com

Experienced regional salon manager with a strong background in the beauty industry. Driven to cut company costs and boost overall revenue through innovative management and marketing techniques. Organized and diligent, with excellent written, oral, and interpersonal communication skills. Proficient in turning underperforming employees and stylists into high performing and productive professionals. Expert at fostering a positive team-oriented environment with a healthy competitive spirit that will ensure the best practice and achievement of set goals.

Sales Management

Client Acquisition & Retention

Forecasting & Budgeting

Bilingual (English/Spanish)

Strategic Planning

Customer Service

Hiring/Coaching

Self-Starter

Conflict Resolution

EDUCATION

Bachelor’s Degree in Business Management and Administration (Graduated May 2017) University of Houston, Houston, TX

High School Graduate (Graduated May 2013)

Porter High School, Porter, TX

PROFESSIONAL EXPERIENCE

Regional Studio Director

Amazing Lash Studio, Houston, TX October 2017 – Present

Chief managing director of two locations: Briar Forest and Atascocita and obtained profitable results within the first 3 months of the initial openings.

Efficiently managed approximately 25 employees throughout both regional locations.

Conducted inventory check and buying orders monthly in order to maintain a proper level of supplies.

Managed and tracked all clientele and employee records.

Supervised schedules/appointments made with clients and assuring the services are performed in a timely manner.

Tracked and measured studios daily, weekly, and monthly revenue to gain insight on how to maximize the total ROI of the business.

Evaluated operational records and make scheduling adjustments to optimize efficiency.

Developed, monitored and executed a comprehensive annual marketing plan and budget encompassing all aspects of portfolio management as well as the communication strategy. Collaborate with internal departments to drive the successful execution of this plan. Control the marketing calendar.

Identified business and market opportunities for long-term innovation vision, with new product and commercial innovations. Lead and develop thorough market analysis on competition, segments, brand architecture, etc. Studio Director

Amazing Lash Studio,Atascocita, TX March 2016 – October 2017

Upon 2 months of intense coaching and training. the staff productivity increased by tri-folded placing this location in the top 15 in the Texas region, additionally, the location continued to reign as one of the top 3 studios in gift card sales and retail products sales.

Maintained members account statuses, such as late payment collection, termination of membership, control panel daily, freezing of membership, and contacted members who became suspended due to their monthly uncollected monthly balance.

Successfully managed 12-16 employees while maintaining steady profitability with minimal drawdown.

Maintained and exceeded the expectation of quality service by enforcing/implementing organizational core values.

Malenie Gutierrez Resume, Page 2

Professional Experience, Continued

Lash Consultant

Amazing Lash Studio, Atascocita, TX May 2015 – March 2016

Promoted and sold lash services, memberships, and retail products which resulted in 70% increase in monthly revenue.

Booked appointments and insert client’s information in their accounts on Millenium software.

Answering all phone calls with specific phone scripts at all times.

Sustained all client’s folders and organized data input in our CRM system.

Maintained cleanliness of studio at all times.

Efficient in answering multi-line phones.

Sales Consultant

Beauty Brands, Humble, TX May 2013 – May 2015

Greeted all customers upon entering the store with the appropriate Beauty Brands greeting.

Promoted the Take Ten program with every customer.

Ensured resolution of customer concerns to the satisfaction of the customer and Beauty Brands.

Completed all required projects (as assigned by management) on time and with accuracy.

Supported an accurate inventory and stocking processes.

Assisted in the proper execution of marketing plans, promotional programs, and visual merchandising standards.

Answered the phone with the Beauty Brands greeting by the third ring.

Attended a numerous number of Education classes (as directed by manager).

Ensured the store’s safety and security measures are being followed at all times.

Achieved the “top sales associate” during the big yearly promotion offered by the company. EXTRACURRICULAR ACTIVITIES

Social Activities Director for Student Council 2012-2013 Porter High School, Porter, TX

Gave out surveys to students and teachers to receive feedback on our current and future high school activities and events

Work with the president to create a presentation and present it to the high school president with our ideas

Coordinated community involvement within the facility.

Conducted monthly in-services for facility staff

Provided training, supervision, and evaluation of activity personnel. Houston Food Banks 2009-2013

Porter High School, Porter, TX

Filled and carried customer food bags after selection on a regular basis.

Kept donation area neat and clean on a regular basis.

Sorted organized and shelved food donations.

Conducted cordial and professional interactions with supervisors coworkers donors and customers.

Rotated food items regularly to guarantee donation freshness.

Assisted other volunteers and customers as necessary.

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