Sales Manager
Resume:
London G. Smith (Mr.)
ac7vf3@r.postjobfree.com
Sales & Training Specialist
Objective:
Help companies and brands with revenue growth and lead generation by applying acquired skills within the areas of Sales/Product Training, and Paid Search Management.
Summary of Qualifications:
Over 16 years of Direct Sales, Account Management, Project Management, and sales training experience
Demonstrated success in product sales, strategic planning, client relations, budget negotiations, and training and development (both client-facing & internal).
Proven ability to develop successful ROI/CPA campaigns across multiple online advertising platforms
Google AdWords, Google Analytics, and Bing AdCenter, Kenshoo Product Expert
Adept at identifying KPIs (key performance indicators) and performance optimization opportunities
Apply sound business savvy to define goals, uncover challenges, swiftly drive corrective action, and propel revenue growth.
Excel at establishing, nurturing and maintaining a respectful and collaborative workplace climate essential to maximizing client & account retention, continued positive performance, and overall client satisfaction
Google Analytics Certification – 12903988
Google Ads Search Certification – 12904278
Google Ads Mobile Certification – 12904317
1point21 Interactive – San Diego, CA (Contract) April 2018 – November 2018
Marketing Manager
1 point 21 interactive creates content for brands who want to tell their story, create awareness or just create the kind of content that people like to talk about.
Liaison between website Development Team and clients
Search Engine Marketing campaigns within Google Ads
Manage and optimize remarketing campaigns for lead generation
Content management through WordPress
Client training of WordPress and internal Dashboards
Analyze and optimize SEO performance on a daily basis
Manage and maintain client expectations for performance, optimization and communication
Lightpost Digital – San Diego, CA September 2017 – Present
Digital Director
Lightpost is a Digital Ad Agency set out to provide affordable and transparent online marketing solutions to business owners nationwide.
Outside sales for new lead and client generation
Product and systems training for clients
Complete and comprehensive understanding of each of the Lightpost services being sold:
oNew websites or existing website optimization
oSEO implementation or optimization
oBusiness listings through Yext
oPaid Search (AdWords)
oPaid Social (Facebook/Instagram)
oRelationship management (Yelp, Foursquare, etc.)
SellandSucceed.com – Hollywood, CA March 2016 – September 2017
Online Marketing Director
Sell & Succeed is dedicated to improving the performance of clients through sales expertise and motivational leadership knowledge.
National lead generation through both Paid Search (AdWords) and Paid Social campaigns (Facebook)
Analyze and optimize campaign performance daily
Analysis & Optimization of all creative for all programs (based on the attributes of each creative)
Google Analytics and Google Tag Manager implementation and management
The Los Angeles Film School – Hollywood, CA September 2014 to March 2016
Online Marketing Specialist – SEM, Paid Social, Display and Video
The Los Angeles Film School is a leader in entertainment arts education. The for-profit college offers Associate and Bachelor Degrees in Film, Computer Animation, Music Production, Recording Arts and Entertainment Business.
Search Engine Marketing
Manage Search Engine Marketing campaigns for both AdWords & Yahoo/Bing
Implement geo-targeting setting based on the needs of each program (from national to within 100 miles of the campus)
Distribute and maintain an average monthly budget of nearly $300k
Analyze and optimize campaign performance on a daily basis
Generate an average of 2,000 monthly leads from these campaigns (monthly aggregate for all SEM)
Manage Google Display Network (GDN) campaigns based on top performing keywords and targeted Topics & Interests to help boost lead volume
Operate and maintain an average cost per lead (CPL) at ~$100 (overall)
Identify new keyword opportunities to help improve the average cost per click
Display and Video Ad Placement
Facebook Ads Management
Analysis & Optimization of all creative for all programs (based on the attributes of each creative)
Video placement on Facebook & GDN
Placement analysis and optimization for all videos to help improve user interaction and cost-effective clicks/leads
Google Analytics (pixel placement) implementation to support all ancillary products and initiatives to help track performance
Hawke Media, LLC. – Santa Monica, CA April 2014 to September 2014 (Contractor)
Hawke Media, LLC. is an outsourced Digital Marketing firm that provides guidance and connections you need to launch your ecommerce company and have the marketing capabilities of a large team, without the overhead.
Social Media & Search Engine Marketing Manager
Primary objective was to drive overall conversion and customer engagement through social media platforms, primarily Facebook ad placement
Create audience targeting plans and projections based on our client’s target demographic/geographic location
Identify and optimize towards most engaged audience demographics (age band, gender, location, interests, and online behaviors) – post campaign
Arkon Resources, Inc. - Arcadia, CA July 2011 to June 2014
Arkon Resources, Inc. is a manufacturer and global supplier of car, home, and office mobile mounting solutions used with tablet computers, portable GPS devices, Smartphones, and other portable devices.
Business Development & Account Manager- Enterprise, Fleet & Vertical Markets
The primary goal was to develop, manage and grow the new domestic & International Enterprise client base generating un-tapped revenue through cold calls and outbound visits to potential new clients
Provide monthly forecasting and sales reporting to C-level internal management
Led the creation of marketing & business development strategies and presentations to internal groups
Managed product comparison process for presentation to clients & distribution partners
Measurably increased client month-over-month spending by $75k+ within 3 months of taking over book of business
Expanded client list from ~25 to nearly 100 in less than 1-calender year (~200% growth)
Created and closed new exclusive product partnership between Arkon and Trident Cases (expected NEW revenue of $50k to $100k per month)
Also responsible for tradeshow circulation to identify new products, new sales clients, and potential OEM opportunities
Tours4Fun - Arcadia, CA December 2010 to February 2011
(3-month Contract)
Tours4Fun is an online travel supplier, dedicated to providing the finest online purchasing experience for vacation packages in North America and other countries around the world.
Online Marketing Consultant - Search Engine Marketing & SEO
3-month assignment reviewing, optimizing, and reporting to C-level management on existing online Search Marketing Campaigns (Google & Yahoo) with the goal of the client’s desirable CPA targets in mind
Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume
Identifying new SEO and online advertising opportunities such as revenue sharing partnerships to increase traffic and conversions
Yahoo! Inc. - NY and CA 2001-2009
Yahoo is the US’ #1 destination site focused on making the world's daily habits inspiring and entertaining – providing advertisers with advertisers with the ability to reach up to 163 million users across PCs, tablets, and mobile.
Senior Account Manager (SEM) - Diamond Account & Direct Sales Team (2008-2009)
Management and optimization of Fortune 500 companies’ (primarily AT&T and DELL) Yahoo! campaigns, both via Yahoo Search Marketing, Network Display, and Mobile Display. Other accounts included: General Mills, Mercedes, Century 21, Diageo, Coldwell Bank, BMW, ING Direct, Proctor & Gamble, Samsung, CITI group, LG, Toyota, Compaq, Cisco, Audi, Super Shuttle
The primary job responsibility is to have a hands-on approach to all things related to past, present, and future campaigns through reporting and optimization based on influencing trends and statistics
Expanded AT&T advertising revenue from ~9MM in Q3’2008 to ~12MM in Q4’2008; Building out the searchable keyword list for BMW to over 4MM variations, in-turn expanding the advertising revenue by over 350% yoy from 2007 to 2008
Other positions held at Yahoo – Job descriptions available upon request.
Eastern Region Sales Trainer - Diamond Account & Direct Sales Team (2007 – 2008)
National New Hire Sales Trainer (SEM/SEO) - Diamond Account & Direct Sales Team (2005 to 2007)
Account Manager (SEM) - Platinum Marketing & Direct Sales Team (2002 to 2005)
Client Services Representative (SEM) - Client Services Team (2001 to 2002)
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