VIJAY SARAF

**** ******* ********, ***********, ** L4W 2Y3, Canada

Mobile: +1-647-***-****, Email: ac7ur0@r.postjobfree.com Profile Summary

Managed and developed Channel Sales and Distribution teams of IT Distribution businesses representing brands like HP, Acer, Epson, Microsoft, Samsung, 3M, Eaton, and Netgear.

Proficiencies in executing vendor programs on Channel development and market penetration for products like HP Notebooks, Desktop PCs, Servers & HP’s entire Imaging and Printing products portfolio.

Worked in close partnership with vendors as well as internally with sales and product management teams to effectively and successfully achieve all the sales targets and market development goals set for each quarter.

Excellent knowledge of interacting with senior level executives in key customer accounts and contract negotiation.

Experienced in discussing Hardware and Software products and technology solutions with customers and developing alliances with partners.

Developed the partner and alliance ecosystem to accelerate revenue and close sales with their end-user customers, through individual and team target.

Oversaw resource planning, reporting, territories, incentives and communications for the assigned teams, including but not limited to recruiting, motivating, training and coaching my established team and new resellers.

Facilitated new processes, tools, communications, training, and methodologies to ensure sales program’s success across teams and departments throughout the company. Work Experience

Sicom Systems Canada (WWW.SICOM.COM)

SALES MANAGER MAR 2013 TO MAY 2018

Managed top Franchisee Accounts of Quick service restaurant brands for QSR technologies; including SaaS and POS solutions in Canada.

Prior to the acquisition of a part of Posera Ltd by Sicom Systems Inc. in Sept 2017, led the Canadian dealer channel management business with a client base of over 300 resellers of Sharp and Casio POS Hardware & Software, while being at Posera.

Successfully managed the sales of Maitre’D POS to Quick service and Table Service restaurants across GTA and executed strategies and plans to develop and build relationships with key accounts to gain penetration into the competitor’s market share. AY Digital (www.alyousuf.com)

GENERAL MANAGER, IT DISTRIBUTION BUSINESS APRIL 2011 – JUNE 2012

(One of the leading distributors for Epson, ViewSonic, Netgear, Promise & WD in the Middle East)

Took charge of P&L covering distribution Sales, Product Management, Operations, and Logistics management.

Executed strategies and plans to develop and build a relationship with key accounts (SMB, VARs, and Corporate reseller segment).

Worked closely and effectively with vendor teams to execute marketing plans for each brand and customer segment and maximize rebate earnings linked to corporate goals. Successfully led CAD $ 90 Million business across 10 countries in the Middle East and supervised a staff of 25 cross-functional team members.

VIJAY SARAF

4326 Bacchus Crescent, Mississauga, ON L4W 2Y3, Canada Mobile: +1-647-***-****, Email: ac7ur0@r.postjobfree.com Emitac Distribution Ltd. ( www.emitac-ees.ae)

(One of the leading distributors in the Middle East for HP, Acer, Samsung, Lenovo, MS & Eaton) GENERAL MANAGER – DISTRIBUTION SALES AND PRODUCT GROUP 2009 – 2011

P&L responsibility Covering the Sales and Product Management Group

Supervised all product management functions in close co-ordination with vendors and sales staff with an objective of achieving assigned targets and channel development goals

Successfully achieved all internal as well as vendor targets on each product category and business units

Reviewed company’s credit policy and collaborated with concerned stakeholders to implement the same to minimize the company’s credit exposure and reduced accounts receivable days from 55 days to 35 days in 6 months time

($M 350 business, 9 countries, 55 product management, and Sales staff) DIRECTOR SALES & PRODUCT MANAGEMENT – HP PCS & NOTEBOOKS 2004 – 2008

Led and supervised Sales and product management teams across different channels - Retail, VAR, SMB and traditional.

Managed the day-to-day interactions with vendor teams on execution of vendor marketing programs and on the implementation of new monitoring various metrics, across all targeted channels.

Achieved monthly and Quarterly Quotas that aligned with the corporate financial mandate. PRODUCT MANAGER – HP IMAGING AND PRINTING PRODUCTS 2001 - 2003

Successfully managed overall goals of product management and business development activities

Developed the product marketing plans to increase the channel breadth across HP Consumer and commercial products, thereby achieving 100% rebates which led to an increase in the company’s profitability by 25%

Worked closely with the HP Category managers to ensure achievement of vendor objectives for the quarter and the year

EDUCATION, TRAINING & CERTIFICATIONS

Bachelor of Science ( B.Sc): University of Jammu, India

Post Graduate Diploma: Marketing & Sales Management – R.P Institute of Management, Bombay, India

Training: Attended regular Product & Channel training and vendor conferences, mainly on HP & Acer to keep up with the industry trends

Certifications: Received product certifications on HP IPG, PSG, LFP & Supplies products to qualify as a

“Sales Professional”.

Experienced with CRM software – Sales Force, Sage, and MS Great Plains

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