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Technical Sales, Business Development and Marketing. Industrial Eng.

Aurora, Ontario, Canada
November 29, 2018

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JOSE-LUIS OTERO Aurora, ON * 647-***-****


Seasoned, versatile and well respected executive with 15+ years’ experience in Sales, Business Development, Management and Customer Experience. Strategic leader offering impeccable business acumen and track record of success in account management and regional sales. SUMMARY OF QUALIFICATIONS

Adept at generating impressive sales results, capturing market share and maximizing client base; able to visualize, anticipate and/or react to today’s rapidly changing marketplace and disrupting technology, while retaining a keen focus on the bottom line.

Equipped with management expertise and exceptional problem solving, analytical and listening skills to accurately assess client’s needs.

Highly effective at building and leading international project teams across lines of business, geographic borders, time zones and cultures.

True passion for providing superior customer service while being intuitive and caring with strong emotional intelligence and commitment to the highest standards of ethics

Proactive and accountable and able to respond to changing priorities and recognize emerging opportunities.

Genuine, open demeanor - an engaging networker, passionate communicator and relationship builder

Creative and innovative problem solver, able to deal swiftly and effectively to achieve positive results AREAS OF EXPERTISE

Business Development

Strategic Planning

Multi-Channel Market Penetration

Resource Management

Business Analysis

Strategic Negotiation & Partnerships

Sales Intelligence & Leadership

Competitive Analysis

Staff Training & Development

Cross Functional Leadership


Director of Sales & Marketing 2015 – 2018

Imbotec Group, Brampton, ON

Main Accountability: Oversaw Business Development, Sales, and Marketing operations. Developed strategic sales and marketing objectives and programs, integrally encompassing Customer Experience (CX) Management. Established sales territories and quotas, manage budgets and evaluate sales performance. Key Accomplishments

Leveraged entrepreneurial vision via strategic planning and leadership to deliver measureable and profitable results after applying customized sales initiatives, resulting in doubling company’s annual revenue and growing business an average of 25% yearly.

Designed and implemented processes to enhance sales productivity, through pipelines, CRM tools, and targeted education, resulting in increased viable lead generation by 180% in first year.

Developed new business in existing markets and opening 5 new regions; established a client planning process focused on driving growth via cross-selling and up-selling; facilitated profitable alliances and joint ventures with renowned partners in the industry.


Developed structured advertising campaign to grow brand recognition, including incentive programs; increased the company’s yearly trade shows participation resulting in an augmented customer base by 36% and growing sales an average of 30% per vertical market.

Director of Business Development 2013 – 2015

Tenet Group, Markham, ON

Main Accountability: Served as a key member of the executive team in charge of formulating strategic direction and devising business initiatives for the Mobility/Cloud based solutions consistent with overall strategy. Key Accomplishments

Defined long-term organizational strategic goals; identified new business opportunities and built key customer relationships with long-term partners like HP, Microsoft, IBM, and Oracle.

Identified and developed processes for analysis and systematic research; established a roadmap for implementation of growth opportunities.

Conducted new and existing business within the public and private sector (locally and internationally) for applications using Azure and AWS cloud services for augmented reality, resulting in a 150% territory sales growth.

Spearheaded events and presentations; managed proposal developments; built and maintained key business and client relationships.

Corporate Business Development Manager – LAC 2011 – 2013 GEEP Group of Companies, Toronto, ON

Main Accountability: Managed all the business development projects of the Latin American & the Caribbean (LAC) region through building relationships, establishing partnerships, exploring potential acquisitions and franchise opportunities. Key Accomplishments

Led regional business development activities to drive new revenue, including innovative new business approaches and business acquisitions targeting new vertical markets that doubled the region’s growth.

Identified opportunities & landed projects ranging from $50,000 to $3,000,000, resulting in increasing revenue targets.

Created business plan to transition from solution partnerships to integrated franchise and/or corporate agreements, aligned with the corporate strategy, business conceptualization and procedures. Sales Manager 2008 – 2011

High Tech Communications Inc., Toronto, ON

Main Accountability: Accountable for providing strategic and hands-on delivery on sales, marketing, project management, and business development; for the high tech and telecommunications industries. Key Accomplishments

Increased overall company revenue by 32%; built a solid customer base by developing a strong rapport and identifying customer needs to match requirements with reliable, secure, and cost effective solutions, resulting in sales, service and subscribers growth.

Introduced three new worldwide known international vendors in the Information Security SAN industries, including one with a projected North American market growth of up to 5 billion dollars. JOSE-LUIS OTERO Aurora, ON ٠ 647-***-**** ٠ Director of Operations – LAC 2005 – 2007

Fortress Technology Inc., Toronto, ON

Main Accountability: Lead the planning, coordination, implementation and evaluation of all activities for the sales, marketing, operations and profitability of the Latin American and the Caribbean (LAC) region. Key Accomplishments

Doubled sales volume for two consecutive years by re-engineering sales territories’ structure and capabilities with a solid professional sales network (hiring and training), including regional service and maintenance agreements with major corporations in the industry.

Designed, established, and implemented an organizational structure to effectively coordinate all operational functions of a new Brazilian manufacturing facility.

Pioneered product positioning strategies and marketing plans that led to average annual growth revenue of 40% Senior International Sales Manager – Ibero-America 2003 – 2005 Sunwell Technologies Inc., Woodbridge, ON

Main Accountability: Accountable for the sales and profitability of the territories by managing a multi-channel sales team, solidifying partnerships, expanding product awareness and distribution operations. Key Accomplishments

Directed all aspects of exports sales operations by extensive traveling to Latin America, The Caribbean, Spain and Portugal. Conducted bottom-up reorganization of the international sales team.

Doubled sales volume for the region in the first 2 years, including sextupling the number of projects.

Led development of a strategic plan that turned loss status into a profitable Strategic Business Unit EDUCATION

International Trade Program, Ryerson University, Toronto, ON

Marketing Management Postgraduate Program, Humber College, Toronto, ON

Honours Bachelor of Science, Industrial Engineering, University of Lima, Lima, Peru PROFESSIONAL DEVELOPMENT

Certified in Blue Coat Systems, Nexsan & Avaya

Online Partner Trainings

PMP Program, MS Project/Primavera.

Hi-Tech Institute, Toronto, ON

Optical, Microwave, and X-Ray Systems Training

Thermo Fisher Scientific, Boston, MA, U.S.

Chester L. Karrass’ “Effective Negotiating”

Thermo Fisher Scientific Center, MN, U.S.

Marketing through Distributors

University of Wisconsin, Madison, WI, U.S.

Advanced Computer Training in Oracle and LAN

University of Toronto, Toronto, ON

Multimedia, LAN/WAN, and ISDN

Bell Canada Telecom Center, Toronto, ON

Imaging and Printing Products Training

E.I. Du Pont De Nemours Center, DE

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