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Senior Marketing Manager

Herndon, Virginia, 20190, United States
November 28, 2018

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Dagmara Postelle

Reston, Virginia ***** • 703-***-****

Senior Marketing Manager

Strategic Marketing Planning / Budget Management / Profit & Conversion Rate Optimization / Process Improvement / International Ventures

Experienced, ambitious leader with 7-year record of achievement developing and directing strategic national and international marketing initiatives in ever-changing, dynamic environments.

Intuitive leader with acute business acumen and expertise in strategic channel development and market penetration; excel at aligning core business, revenue, and growth goals to boost ROI. Solid history of success in search engine optimization, social media and digital marketing strategies development, cost control and reduction, budget administration, acquisition and retention, key account development, performance/direct response marketing, and partner/brand/promotions marketing.

Areas of Expertise:

Strategic Marketing Planning & Implementation

Cost Reduction and Avoidance

Contract Development & Negotiations

Recruiting and Staffing Initiatives

Conversion Rate Optimization

Search Engine Analysis & Optimization

Outreach Program Development

Team Building and Leadership

Professional Experience

Resonate – Reston, Virginia

Marketing Campaign Manager (2018 to 2018)

Igniting unbreakable relationships for leading brands and agencies while overseeing the creative team in all aspects of marketing and advertising.

Orchestrated and directed all operations related to marketing positioning, brand management, media planning and buying, lead generation, content marketing, digital and social media marketing, and execution of trade shows and events.

Selected Contributions:

Created a more responsive and market-driven social media strategy resulting in increased website traffic and 60% increase in lead generation.

Substantially increase media reach while reducing spend by 27%.

Returned company to higher email open rate by 15%.

Negotiated booth rental prices resulting in decrease of rental price by 20%.

comScore Inc. – Reston, Virginia

Lead Panel Marketing Manager (2014 to 2018)

Envisioned and implemented strategic marketing recruitment campaigns for LATAM countries; accomplished recruitment goal within first year.

Spearheaded vision, strategy, and execution of loyalty program for LATAM recruitment efforts. Developed, implemented and managed recruitment process, onboarding process and managed recruitment staff and advertising partners.

Selected Contributions:

Optimized user experience and triggered 14% increase in landing page conversions.

Played integral role in recognizing emerging trends and implementing strategies to improve task completion.

Effectively led the development of mobile friendly and responsive website design.

Elevation Burger – Arlington, Virginia

Director of Marketing (2013 to 2014)

Directed, collaborated and implemented marketing strategies operations to increase overall brand awareness.

Developed and implemented social media strategies, bloggers outreach and loyalty program to improve brand awareness.

Selected Contributions:

Improved website design and increased website SEO ranking by 63%.

Successfully implemented policies while managing overall marketing budget and maximizing advertising budget.

Led the development and implementation of loyalty program.

Boca Bearing – Boynton Beach, Florida

Marketing Manager (2010 to 2013)

Directed, collaborated and implemented marketing strategies operations to increase overall brand awareness.

Orchestrated and collaborated in the development of digital and social media strategies to increase brand awareness.

Selected Contributions:

Increased followers and brand interaction by 8300% in 6 months by implementing a robust social media and digital strategy.

Successfully implemented digital strategies, SEO, remarketing and product optimization resulting in 185% increase in e-commerce sales.

Led blogger outreach initiative and managed program of 230 sponsored team members.

Surpassed email open rate industry benchmark by expanding and segmenting newsletter program.

Education and Credentials

Master of Marketing (MBA) Lynn University – Boca Raton, FL

Bachelor of Science in Business Management Lynn University – Boca Raton, FL

Professional Associations

Association for Strategic Marketing (Present)

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