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Manager Marketing

Arpora, Goa, India
November 27, 2018

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: +918********* / +91-33-254*****


: *, ***** ***** ****, *********, Kolkata-700056, West Bengal, India


Sales & Marketing ~ Business Development ~ Profit Centre Operations

An accomplished professional with a dynamic career in New Business Development, Key Account Management, Brand Management & Profit Centre head operations/Lab operations across multiple countries/minerals, leading high growth and new branch operations

Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing concepts & strategies

Industry Preference: Testing and Inspection of Minerals/ Coal/ Iron Ore/Manganese and Chrome Ore/Healthcare/Water and Environment/Food/ Medicines and Medical products

Location Preference: Asia Pacific Region/Gulf/Canada/ USA/ Australia/ Europe /Any


A result-oriented professional with 20 years of commendable success in Sales & Marketing, Business Development, Profit Centre Operations, Branch Administration, Customer Relationship Management, Brand Management and Cost Reduction Initiatives in Mineral & Ferro Alloy Inspection Industry.

Hands-on experience in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms

Expertise in development & implementation of promotion plans and handling communication for brands including all above the line and below the line activities

Proficiency in managing complete operations of profit centers as Country Manager with key focus on bottom line profitability and customer satisfaction by ensuring optimal utilization of resources as well as handholding of business partners & other key stakeholders

An expert in carrying out inspection, assay & quality determination of minerals especially iron ore, Chrome ore, Ferro Alloys & coal/coke.

Exposure of working across marketing / operational aspects of Iron Ore, Coal/Coke, Bauxite, Ferro Alloys, Limestone, Dolomite, etc.

Exposure in charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving revenue and profitability norms

Achievement oriented professional with excellent people management skills and an ability to manage change with ease


Designing the strategy that fulfils the objectives, maximize revenues, profits & market share of the company and implementing the chosen strategy across product management, pricing & promotion

Developing marketing strategies to build consumer preference and driving volumes; evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses

Implementing marketing activities for successful launch of new products; evolving market segmentation & penetration strategies to achieve targets

Conceptualizing & executing sales promotion schemes to increase the brand visibility; preparing management level reporting on the brand’s performance, needs and forecasts

Managing development of all creative materials for brand to assure correct presentation of the brand’s trade dress and effective communication of brand’s positioning, features & benefits

Identifying & monitoring the new markets continuously, resulting in deeper market penetration and improved market share


Since July 1996 Mitra SK Pvt. Ltd.

Key Result Areas:

July’96 – Sep’98 Junior Chemist, Cuttack

Sep’99 – Jan’00 Junior Executive, Nagpur

Jan’00 – Jan’04 Executive, Kolkata

Jan’04 – Aug’06 Branch Manager – Hospet, Karnataka

Sep’06 – Apr’10 Branch Manager – Goa

May’10 – Apr’12 Branch Manager – WB, JKD, Meghalaya & Bihar

Apr’12 – December 13 Country Manager – Indonesia

January 14 to June 15 Country Manager- South China

June 15 Country Manager- India- Goa

Seeking suitable opportunity

Key Result Areas:

Overseeing & managing international sales & marketing operations, developing marketing strategies and studying the elements in a sales promotion plan while considering customer preference to drive business volumes

Administering Profit Centre Operations while handling & managing working of an office & laboratory

Assessing & interpreting competition & market information to fine-tune strategies whilst identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability & enhance revenue

Imparting regular training on Product Knowledge, Selling Skills, etc., personal counseling, motivation and suitable incentives to achieve set targets

Maintaining highest standards of customer service giving preference to customer satisfaction and resolving their problems & concerns for referral & repeat business

Organizing sales promotional activities such as campaigns & events and other branding activities as a part of brand building & market development effort

Developing & maintaining healthy business relations with customers, mapping their requirements and providing them best solutions in terms of products

Carrying out detailed market research & feasibility study to analyze latest market trends and tracking competitor’s activities thereby providing valuable inputs to streamline the marketing & brand visibility strategies

Tracking market dynamics through market surveys & drawing inputs to realign tactics / strategies to counter competition & identify key/institutional accounts to strategically secure profitable business

Significant Accomplishments:

Strategically met branch target besides reducing excess manpower; significantly contributed while working on a special project on ISO 9001-2000 and ISO 17020 & 17025

Steered efforts in implementing the ISO system and imparting training in 7 branches across India including Barbil, Cuttack, Vizag, Chennai, Mangalore, Hospet and Goa

Efficiently discharged duties as a second man to the Branch Manager for controlling quality & marketing between MSEB and Coal India

Established new branches across the region while managing entire spectrum of functions related to Recruitment, Income Generation, Business Development, Marketing, Collection & Cost Control, Customer Acquisition, etc.; entrusted with the responsibility of enhancing profitability of the branch by 10%

Played a vital role in developing credit control study to execute effective collection process

Led & supervised a team of 60 personnel while ensuring to meet specified targets within given time frame

Efficiently handled key accounts & maintained huge clientele viz. SESA GOA, DEMPO, MEL, VMS, CHOWGLE, etc.; arranged meeting with clients as per the requirements to understand their needs, problems & queries and ensured prompt resolution of the same to ensure maximum client satisfaction

Dealt with biggest client, TISCO; hold credentials of securing the order of 3 lab outsourcing job in the last 5 months

Proficiently handled marketing activities of MSK Indonesia and carried out profitable marketing ventures to Australia, Malaysia & Singapore

Proficiently handled marketing activities of MSK China and attended the Trade Conference of COAL at BALI and SHANGHAI successfully

ISO 17025 accreditation at INDONESIA (KAN) &CHINA (CNAS) was successfully accomplished under my leadership


June ’94 to June “96 Bayer India Ltd., Dhanbad, Jamshedpur as Medical Representative


2000 MBA (Marketing) from IGNOU

1994 B.Sc. (Chemistry Honors) from University of Calcutta

Other Course:

Advanced Diploma in Information Technology (ADIT) from C DAC, Nagpur in 2000

Training on ISO-17020 and 17025


Proficient in English (IELTS Score 7/9)


Date of Birth: 2nd December 1971

Permanent Address: 9, Rifle Range Road, Belgharia, Kolkata – 700056, West Bengal, India

Language Known: English, Hindi, Bengali and Oriya and Bahasa-Indonesia/Malaysia (only speaking)

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