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ARNIE ROSS

CAREER SUMMARY

A diligent Creative Lead with a solid background in product design and packaging, along with years of experience in top tier client relations is currently in search of a new role that will draw upon expertise in art direction, project management, budget administration, research, graphic design, free-hand illustrations and branding, as well as trademark, dual licensing compliance. PROFESSIONAL BACKGROUND

PROMOTIONAL PARTNERS WORLDWIDE – Los Angeles, CA/Dallas, TX/ Glendale, CA • Dec. 1998 – Present SENIOR DESIGNER / PRODUCTION DESIGNER

CORE COMPETENCIES

HIGHLIGHTS OF QUALIFICATIONS

Imaginative and enthusiastic artist with over 19 years of experience in leading and directing efforts to conceive, develop and de ne unique creative aspects for premium product lines, with an emphasis on the collector’s market. Re ned aesthetic training and talent along with expertise in developing a story for the project and maintaining the creative intent to deliver the intended experience.

Documented success in creating visually appealing graphics for marketing collaterals and campaigns. Pro cient in working on multi-million-dollar projects for A-List clientele across different elds including the entertainment industry, food business, sports marketing, theme parks and more.

Highly competent in leading a creative team of high-spirited professionals and overseeing general administration, budgeting, and resource management, along with recruitment and balancing the work ow.

Outstanding organizational, interpersonal, team leadership and communication abilities, with an eye for details. Technical Skills: Adobe Photoshop, Adobe Illustrator, InDesign, MS-Of ce (Word, PowerPoint). Directed 20+ projects every month centered around the creation of premiums based on licensed properties as well as non-licensed premium lines. Led the creative team including internal staff and freelance service providers [i.e.: photographers, 3D modelers, illustrators, pre-print production artists, and social media coordinators].

Translated clients’ vision/concept into visually compelling nal products. Provided expert design insights for key clients in different industries

[i.e.: entertainment, food services, sports marketing, theme parks and others]. Generated $2.5M annually since 2008 by re-creating and re-designing retail products for single and dual licensing purposes. Revamped the concept of Mr. Potato Head and designed Mr. Potato Head: PopTaters product line as a collector edition of Mr. Potato Head toys dressed as various pop culture characters [i.e.: Elvis Presley, Superman, Captain America and many other popular characters] Served as point-of-contact for Universal Studios Theme Parks account and designed food service items [i.e.: food containers, bottle toppers] using Park-speci c licensed properties, leading to $10,030,000 in sales cumulatively since 2009. Spearheaded six to eight year-round premium promotional programs as the Creative Lead for Jack in the Box Restaurants, which in turn generated over

$10M in annual revenues for more than eight years. Each program included eight to 10 different toys, resulting in high-volume production of millions of toys produced per year.

Researched each property, conceptualized ideas, coordinated meetings, and made presentations. Remained within the allotted budget for each project and ensured clients’ objectives were met including strict timelines. Oversaw toy design, logo design, on-item graphics, and packaging to ascertain compliance with copyright, trademark laws, and branding guidelines. Ideated overall program theme, created backstory, designed characters, drew concepts, and developed color-schemes. Submitted drawings to obtain nal approval and begin production of non-licensed products. Guided the selection process of interns and conducted interviews. Represented the Creative Department at meetings and made presentations on behalf of the department. Attended trade shows and industry-related events for networking and business development purposes. Oversaw in-house production of marketing materials including digital banners & ads, mail-outs, iers, signage, banners, posters, trade show displays, newsletters, catalogs and print ads.

Stayed abreast of new trends and technology to remain competitive and produce best-in-class results.

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https://arnieross.artstation.com/

https://www.linkedin.com/in/arnie-ross-82547814/

online portfolio •

ac7qs6@r.postjobfree.com • 323-***-****

Los Angeles, California 90069

Graphic, Logo, and Toy Design

Art Management and Direction

Brand Identity Development

Package Design

Original Character Creation

Advertising and Social Media Marketing

Typography

Free Hand Illustration

Team Management

Clients Bakery Crafts, Cara Restaurants, Jack in the Box Inc., Sea World, Six Flags Magic Mountain, Toys-R-Us, Tricon Global Restaurants, Universal Studios Theme Parks, Yum! Brands, Zellers Licensees BBC, Cartoon Network, DC Comics, Disney, Gracie Films, Hasbro (Twister, Mr. Potato Head, Connect 4, Nerf), Illumination, KISS, Lucas Films, Marvel Comics Group, Marvel Entertainment, MLB, NBA, NCAA, NFL, NHL, Nickelodeon, Saban, Sega, Sony Home Entertainment, Universal Studios, Warner Brothers

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Prepare captivating designs for iers, brochures, advertisements, business cards, logos, publications, web graphics, signage, step & repeats, custom posters and other collaterals for special events.

Respond to project proposals and manage each project from inception to completion including developing and communicating schedules, assignments,

nalizing themes and timely submission of nal collaterals. Ensure quality of deliverables meet established standards and style guides while adhering to deadlines and budget constraints. Enforce consistency in execution of branding, design and messaging as required by each client.

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ARNIE ROSS https://arnieross.artstation.com/

https://www.linkedin.com/in/arnie-ross-82547814/

online portfolio •

ac7qs6@r.postjobfree.com • 323-***-****

Los Angeles, California 90069

PROFESSIONAL BACKGROUND (Continued)

GINA WADE CREATIVE – West Hollywood, CA • Feb. 2017 – Present FREELANCE GRAPHIC ARTIST

ACADEMIC BACKGROUND

UNIVERSITY OF TEXAS AT ARLINGTON – Arlington, TX • Graduated Dec. 1998 Bachelor of Fine Arts Degree • Major: Graphic Art

REFERENCES

Outstanding references available upon request.

Clients Givenchy, Babies-R-Us, Breast Cancer Research Foundation, Delta Airlines, Fox Searchlight, Hulu, IMAX, OGX, Interpret client information into visually digestible Infographics. Integrate original elements with established client materials to create/update email blasts, brochures and other collateral. Render client requirements into visually appealing illustrations and graphics including original logos, deck template graphics, typography and photo- illustration for network pitch meetings and TV show pitches. Respond to project proposals and manage each project from inception to completion including developing and communicating schedules, assignments,

nalizing themes and timely submission of nal collaterals. Ensure quality of deliverables meet established standards and style guides while adhering to deadlines and budget constraints. Enforce consistency in execution of branding, design and messaging as required by each client. Work with writers, photographers and other internal/external partners appointed by clients. Perform searches to stay up-to-date on developments in graphic design and deliver creative inspiration for marketing campaigns, presentations, newsletters and promotional items.

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SELF EMPLOYED – Los Angeles, CA • Feb. 2012 – Present FREELANCE GRAPHIC ARTIST

Clients IBIS World, Smart & Simple Gourmet, Longwood Management, Fishbowl Entertainment, SMAC Entertainment Page 2 of 2

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