Sign in

Manager Marketing

Washington, District of Columbia, United States
November 19, 2018

Contact this candidate



Cynthia Vallancourt **** Wales Drive, La Plata, MD 20646 334-***-**** Core Strengths Include:

• Marketing Operations Management

• Integrated Marketing and Communications

• Marketing Research and Analysis

• Public Relations

• Brand Management

• Consumer and Business Engagement

• Business Development and Market Penetration

• Strategic Planning and Implementation

Project, Proposal, and Campaign Management

Product & Project Life Cycle

Corporate Training & Development

Curriculum Development and Training Execution

Internal Communications

Public Speaking and Presentations

Leadership of Cross-Functional Teams

Event Planning

SENIOR PROPOSAL MANAGER Sabre Systems, Inc. July 2018 – present

Manage all aspects of proposal submissions including outlines, templates, writing and editing, coordinating with SMEs, production, and delivery. Sabre’s proposals focus on C4ISR, Cyber, Data Analytics, and Enterprise Modernization to meet military, Fed/Civ, and commercial needs.

Work in close coordination with the business development team to develop and implement strategic proposal win themes and discriminators.


Manage the development and production of proposals and oral presentations to include proposal teams from one to more than twenty personnel.

Analyze state and Federal Government solicitations for health and human services, identify response requirements, and prepare unique, tailored, and detailed proposal response outlines, templates, and compliance matrices in compliance with government agency requirements.

Prepare the proposal schedule, set up and lead conference calls and meetings, and plan and coordinate required resources for writing and development of the proposal deliverable.

Lead effective, results driven, kick-off, status, strategy, and review meetings in coordination with the business development team.

Help develop and implement strategic proposal win themes and discriminators.

Prepare and manage proposal production schedule, to include coordinating final production, word processing, graphics, and copy services personnel.

Use automated proposal collaboration and document management tools, including SharePoint. SENIOR MARKETING PROPOSAL MANAGER Caddell Construction Co. June 2007 – December 2017

Manage proposal development for projects ranging in size from $5 million to $5 billion.

Expertise in analyzing RFPs from Federal, state, and local Government agencies as well as private and public clients.

Market an international construction contractor with average annual revenues of more than $450 million by performing research, analysis, and aligning company goals with client’s needs.

Conceptualize, design, and write marketing materials for use in proposals.

Project Manager for teams involving senior management, cross-functional groups from throughout the company, members of joint venture partners, and specialized consultants.

Drive company communication initiatives utilizing various channels including the company Intranet, newsletter, and printed marketing materials.

Database management for marketing and proposal development purposes as well as report development used for strategic planning.

Develop, write, and edit technical documents; marketing materials; policies and procedures manuals for HR and Operations.

Lead teambuilding initiatives for the Corporate Office from idea generation, communication through execution.

Develop and execute training plans for new employees in my department.

Create and administer companywide training on access to classified information. MARKETING MANAGER / MARKETING PROJECTS OFFICER Colonial BancGroup, Inc. October 2005 – June 2007

Responsible for the coordination and production of marketing materials using various channels including: direct mail, print media, television, radio, electronic channels – Internet and Intranet and branch merchandising. MARKETING / PROPOSAL MANAGEMENT EXPERIENCE



Manage the daily workflow of four Marketing Coordinators.

Project Manager for corporate marketing campaigns and initiatives.

Liaison with Advertising Agency of Record.

Assist Marketing Director with managing the multi-million dollar marketing budget, developing a new brand strategy and implementing a streamlined process flow for work in the Marketing department. ASSISTANT VICE PRESIDENT - MEDIA & COMMUNICATIONS MANAGER Regions Financial Corp. June 2003 – October 2005

Responsible for the coordination and management of all internal and external media/ communications for the Technology division. Division spanned nine states with responsibility for all technology and telecommunications for the corporation.

Developed standards and guidelines for all communications.

Implemented a division newsletter and a news piece for all Regions associates

Used multi-media devices to aid in communication during meetings

Developed tools for recruiting and retaining associates. MARKETING & COMMUNICATIONS SPECIALIST Regions Mortgage, Inc. October 2001 – June 2003 SENIOR MEDIA WRITER Regions Mortgage, Inc. April 2000 – October 2001

Responsible for the daily operation and coordination of the Marketing and Advertising department for a mortgage spanning 15 states.

Manage a multi-million dollar Advertising Budget.

Editor of the company newsletter and Content Manager for the company website.

Develop, write and edit flyers, brochures, presentation and seminar pieces.

Coordinate with Products Manager to develop and maintain advertising campaigns and materials based on products available.

Developed close working relationships with Parent Corporation to enhance products offerings and improve cross-sell of products.

Worked with the Quality Council to develop and communicate company standards for quality and service.

Developed and managed the company Marketing Plan which increased efficiencies, streamlined processes, and cut costs including a $35,000 annual savings in non-essential marketing expenses. CENTRALIZED TRAINER Publix Supermarkets June 2010 – December 2017

Primary trainer for a three-city area with seven stores and more than 1,000 associates.

Train all new associates on the company’s three primary computer systems, company culture, benefits, company mission statement and strategic plan, and customer service principles of this $34 billion company.

Maintain and order training supplies.

Complete training documentation and reports.

Manage training expenses and budget.

ADJUNCT COLLEGE PROFESSOR Auburn University Montgomery June 2003 – December 2016

Manage classes as large as 40 students.

Develop course outlines, lesson plans, and learning outcome metrics.

Use various different software to aid in teaching and presenting material to students in traditional face to face classes, hybrid, and online courses.

Courses taught: Principles of Marketing, Issues in Marketing, Services Marketing, Print Media Advertising and Design, Cornerstone of Business, and University Success.

ADJUNCT COLLEGE PROFESSOR Huntingdon College August 2011 – December 2015

Manage classes as large as 40 students.

Develop course outlines, lesson plans, and learning outcome metrics.

Use various different software to aid in teaching and presenting material to students in traditional face to face classes,

Courses taught: Principles of Marketing and International Business

Masters of Business Administration (MBA), Concentration in Marketing / Auburn University Montgomery

Bachelor of Science Business Administration, Double Major in Marketing and Finance / Auburn University Montgomery

American Marketing Association (AMA) / Association of Proposal Management Professionals (APMP) / Society for Marketing Professional Services (SMPS)




Contact this candidate