Dedicated and dynamic Thought Leader possessing a 15-year proven track record of superior performance, seeks to leverage expertise in developing custom-tailored branding and marketing initiatives, establishing loyal
client bases, and creating internal formal processes & procedures to support
key functions within a progressive organization.
Program Management Possess a proven ability to anticipate unique requirements or potential road-blocks in all situations. Continually develop back-up plans to minimize risk and deliver exceptional results; streamline communication and implementation channels to effectively meet client and organizational needs.
Strategy Consulting Highly experienced in assessing true needs and expectations,
building lasting professional relationships. Grow and deepen strategic partnerships to achieve mutually beneficial outcome. Driven professional with the proven ability to achieve and exceed target profit margins by implementing innovative products and services, spearheading social media & online marketing strategies, and identifying largest sources of revenue.
Process Streamlining Effectively manage diverse tasks, with varying degrees of complexity, within a wide range of environments; evaluate situations, assess emergent needs, and implement solutions in a prompt and efficient/effective manner.
Leadership Results-oriented executive with an exemplary career history in designing, organizing, and executing events by leading cross-functional teams.
Account Management • Product Development • Fundraising
Business Development • Marketing Materials • Business Consulting
Strategic Client Relations • Event Planning/Execution • Customer Service
TORY WILGAR CONSULTING
Interact extensively with clientele as strategic marketing executive consultant for
high-profile athletes and business, spearheading all aspects of growth, advertising, sales,
client retention, and overall brand of their individual businesses.
Identify profit margin goals and optimize fee structures to enhance overall value of services.
Maintain client schedules, tracking appointments and establishing formal timelines to
continually improve/streamline business operations, processes, and procedures.
Determine, design, and implement new services, such as custom athletic fittings, one-on-one
sporting encounters, and educational athletic camps to help increase bottom-line revenue.
Brainstorm, create, and roll-out marketing materials such as business cards and brochures.
Perform nutritional consulting for athletes, calculating individual body mass index (BMI) and
body fat, tracking calories, determining daily calorie intake, and creating a summary of their health and diet.
Successfully increased monthly revenue by $2K for a client by evaluating profit margins, identifying methods to separate services, snowball profits, and create package deals.
Ensured client’s goal to generate $70K annually, identifying events to distribute marketing materials, maintain an active blog, and determine the largest source of revenue.
Built 45% profit margin into sample kits to generate additional revenue by purchasing and reorganizing large quantities of product at a discounted rate.
Pinpointed areas with the highest potential for generating new revenue streams and secured new clients by creating marketing initiatives tailored to exclusive high-profile professional athletes.
Enhanced company presence by creating logos, establishing brands, writing taglines, designing websites, publishing articles via Facebook, and increasing internet traffic.
Deployed conflict resolution strategies to isolate issues and recommend effective solutions.
Established a cycling camp as a new product/service for a client’s business by scouting
location, sourcing physical therapists, scheduling massage appointments, designing healthy menus in collaboration with chefs, and coordinating with local hotels for customers staying overnight.
LAWTON CHILES ELEMENTARY SCHOOL 2012 to 2013 Event Director - Fundraising New Tampa, FL • Ledimplementationofannual5Krunningrace,involvingmorethan400participantsand
successfully generating more than $25K the first year.
Directed/supervised event, identifying and partnering with sponsors; hired and managed
a volunteer staff of 30 individuals to maintain flow of registrations and ensure success.
Formally established the race as an annual fundraiser for the school despite community obstacles, securing infinite permission from local governments to continually host the event.
Enhancedrace’ssecondannualevent,recruitingadditionallocalcommunities,managing promotions/signs, and hiring same volunteers as previous year.
2013 to Present
New Tampa, FL
Owner & Operator
Established market-exclusive brand through strategic leveraging of professional experiences,
personal services, and tailored marketing to help pro athletes find their ideal lifelong partner.
Counseled single and successful professional athletes to understand their personal needs, design individual plans, and execute strategic initiatives to identify potential life partner candidates.
Increased elite client base from zero to 100 within an 18 month period by utilizing personal, professional, and athletic networks, and leveraging word of mouth techniques.
Created formal legal processes/documents by shadowing legal implications of other agencies.
Maintained high success rate of identifying potential life partner candidate by the third
introduction; organized, recruited for, and attended events to scout potential matches.
Hired and collaborated with a freelance designer to create engaging website.
Enhanced brand status in the Canadian marketplace, securing features in publications such
as The Globe and Mail, The Toronto Star, and Toronto Life Magazine, as well as interviews with television entities, including: CP24 News Station and City Life television.
MR. LUBE CANADA 2001 to 2004 Sr. Marketing Director - Eastern Canada Ontario, Canada • Recruited to manage and consult tactical marketing plans, advertising, sponsorships, events,
and partnerships for corporate stores while pitching presentations for company initiatives.
Advised spending for advertising, overseeing the National Marketing Committee budget to
ensure each location contributed required percentage of sales and fulfilled contract.
Identified, established, and maintained a partnership with Blockbuster to create promotional initiatives, resulting in first ever marketing campaign in which all divisions of Mr. Lube participated.
GOODGOLL CURTIS, INC. 2001 to 2004 Account Director - Mr. Lube & Bata Shoes Worldwide Ontario, Canada Account Supervisor - Esso
Directly involved in campaigns for Mr. Lube Canada, Bata Shoes, and Esso-Imperial Oil.
Involved directly in new client pitches and presentations.
Successfully generated additional $250,000 in revenue for agency.
Consistently led creative team to design and develop 4 unique seasonal campaigns sales kits
for distribution to 5,000 retail stores in over 60 countries for Bata Shoes.
Brought in additional revenue to production side of agency (FIFA)
Entrusted with trade show project and became exclusive trade show executive for
Imperial Oil Key to Highway, Aviation and Hockey Hall of Fame.
Involved in launching an all star campaign for Imperial Oils petroleum brand Esso to
support sponsorship of Canada's Olympic Hockey Teams competing at the 1998 Winter Games in Nagano: English and French language television, radio, newspaper
YMCA OF GREATER TORONTO 1993 to 1997 Director of Marketing & Special Events Ontario, Canada • Reported directly to VP of Marketing of largest facility in North America Association
with a budget $70MM, developing/managing YMCA events for all regions of Greater Toronto Area, serving 5 major facilities, with a membership range 60,000.
Led marketing for YMCA Summer Camps for members and financially assisted individuals
Increasd revenue by 14% and camp participation by 16%.
Headed up call center for Summer Camp and eventually all YMCA membership registrations.
SONIA WEINREB/500 SELECTION 1991 to 1993 Recruiter/National Retail Specialist Ontario, Canada
Brought on Dylex Limited (one of Canada's largest retailers during 1970s and 1980s), for 500
Selection, recruiting what became their top sales manager in their largest retail store.
Transitioned to recruiter who specialized in retail industry in Canada (Sonia Weinreb),
acquiring Disney Stores as a client; recruited Senior Management for stores coming into Canada from US (Electronics Boutique, The Tie Rack).
QUEENS UNIVERSITY BA in Business & Fine Arts Conferred 1989