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Social Media Digital Marketing

Location:
India
Posted:
November 18, 2018

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Resume:

T. JEGANATHALWAR

**, ****, ****** (**/**/****)

Present Address

: ***, *** *****,

Sector -3, Kharghar,

Navi Mumbai-410210

Contact : 993*******

Email ID : ac7qg0@r.postjobfree.com

OBJECTIVE: To further my professional career with an executive level management position in a world class company.

Total Professional Experience August 30, 2012 -Now

Google Ad Words Certified

Company : Kale Logistics Solutions

Duration : April 09, 2018 till now.

Position held : Assistant Marketing Manager

Reporting to : Head of Marketing

Job involves:

Brief and liaise with vendors and agencies on creatives, collaterals and production to ensure proper delivery

Regular updates to stakeholders, management on new market trends, analysis on social media etc.

Brief and liaise with media agencies on digital media buy, review and monitor plans and results

Responsible for creating quarterly yearly digital commercial plan which includes - digital advertising, lifecycle marketing, media plans, social advertising, customer engagements.

Google Paid ads - Display, Search + implement responsive landing pages for business

Hands on experience on Multi-Variant Testing tools for comparative analysis

Competitive analysis based on product, history and demography.

Own and manage all digital campaigns for firm.

Owner of all digital assets of the company.

PR and IR for important events and occasions.

Social media optimization for Facebook, Twitter, LinkedIn, Instagram + Paid campaigns.

B2B Email marketing using Mail Chimp and Email Campaign Managers.

Co-ordination with third party agencies and reviewing their performance every quarter

Conduct daily meet with SEO,SEM, Content Managers etc. for updates and review of projects

Be the sole owner of the account and drive the project with the team

Attend product launches and networking events

Explore new digital marketing opportunities.

Company : Weizmann Forex Private Limited

Duration : December 01, 2017 to April 07, 2018.

Position held : Deputy Manager - Product

Reporting to : Vice President

Job involves:

Overviewing and reviewing social media calendars and mailers

Digital transformation for the foreign currency exchange brand

Co-ordination with third party agencies and reviewing their performance every quarter

Manage blogger content and provide necessary inputs for the same

Attend product launches and networking events

Create online and offline content (optimizing for websites)

Writing effective mailers, flyers, brochures and pitch proposals.

Using new email applications like Zimbra, Netcore for mass email blast.

Company : Nubello Aesthetics

Duration : December 15, 2016 to November 25,2017.

Position held : Senior Executive - Content Design & Communications

Reporting to : Managing Director

Job involves:

Develop and manage digital marketing campaigns

Oversee a social media strategy

PPC (pay-per-click) campaigns for better targets and sales

Manage and maintain the organization’s website(s)

Write and optimize content for the website and social networking accounts such as Face book and Twitter

Track and analyze website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Continually work on the Search Engine Optimization of the website(s) Research and development on topics related to content to increase the quality and uniqueness of content.

Create presentation and guide sales and marketing team with inputs regarding content

Engage and brainstorm with brand manager, marketing head, website designer, SEO executive for creating content and strategy

Write copy for email marketing campaigns

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Work on printed material to supplement online products

Engage with company CEO and MD for future prospect write ups in website

Meet with doctors and specialists for content creation with respect to unique treatments and operations.

Proof reading and reviewing team’s content and provide valuable feedback and suggestions

Compose and create vision, mission, values and goals of the organization.

Responsible and accountable for any corporate communication outside the organization.

Create landing pages to increase leads and thereby contribute to business.

Content writing & development for company website, blog, guest blogs, newspaper columns, product brochures, news paper advertisements, success stories, white papers, press releases, news items and articles, newsletters & publishing content.

Proof reading and reviewing colleagues and team's content and design for the website and promotion materials.

Brainstorm with event management heads to draw up thematic events

Create and brainstorm on SMO for the firm

Freelancer (as Lecturer and writer on Technology and International Relations)

Duration : July 2015 to November 30, 2016

Previous Organizations

Company : Capgemini Consulting Private Limited.

Duration : January 7, 2013 to March 10, 2015.

Position held : Systems Associate (Content writing)

Reporting to : Manager. (N+1)

ITIL v3 foundation Certified

Technology Specialization:

1.Windows SharePoint Services 2.0, Windows SharePoint Services 3.0, SharePoint 2007, SharePoint 2010 and SharePoint 2013

2.GOOD Dynamics and Enterprise (MDM)

3.Active Directory, Group Policy and DNS issues

Projects Supported:

1.Anglian Water Services (UK)

2.Akzo Nobel (The Nederlands)

3.X1 Project (Part of Amazon Web Services)

4.UKITCS North and UK IOS Portal (Internal Capgemini)

5.Joulz Project (Subsidy of Eneco Energiee, the Nederlands)

6.Troom Migration Project (from WSS 3.0 to SharePoint 2010 Foundation).

Job Involves:

Writing custom articles for in house Board of Directors and Managers with regards to Company’s new announcements, conferences and meetings.

Working with fellows on International issues with respect to international importance and causes (UN)

Hosting online discussions on current events and enroll new fellows from different departments to write new articles on new technologies.

Framing and composing creative articles on geo-political risks for customers (Specifically European and South East Geography).

Writes and posts content online; maintains company Web pages and blog(s)

Contributes to/updates the company’s social sites like Face book, LinkedIn and Twitter especially Yammer

Works with developers/IT staff to assess any technical challenges (technical troubleshooting) in displaying the content.

Helps develop & document procedures to manage Web content

Moderates content as it is contributed to the website by external sources

Helps plan and implement social marketing campaigns for specific marketing goals

Monitors social media outlets and responds on topics related to company/industry

Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends

Coordinate content creation & publishing of company newsletters (internal or external)

Prepare internal and external communications including announcements, press releases, quarterly corporate reports, presentations, technical documentation, sales support, etc as needed.

Previous Company:

Company : Venture Serve Private Limited.

Duration : August 30, 2012 till January 5, 2013.

Position held : Customer Service Associate.

Reporting to : Director

Experience Details:

Campaign name: Oncontract.com & Indiagames.com

Perform customer verifications

Set up new customer accounts

Direct requests and unresolved issues to the designated resource

Record details of inquiries, comments and complaints

Record details of actions taken

Prepare and distribute customer activity reports

Maintain customer databases

EDUCATION

Year

Institute/University

Percentage

May-2011

Dr.D.Y.Patil University, Nerul

B.Sc.

61.23%

Feb-2008

ICLE’S College, Vashi

Maharashtra state board

HSC

60.00%

March- 2006

Vidya Niketan School,

Maharashtra state board

SSC

77.06%

EXTRA CURRICULARS

Learning new skills is a passion.

Swim enthusiast.

Listening to movie compositions, Hans Zimmer being a favorite.

STRENGTHS

Excellent interpersonal skills & good team player.

Ability to work independently with minimum supervision.

Results driven & aggressive with high personal and career goals.

Develop initial social media plan and presence for startup brand. Build social media calendar, posts, advertising and promotions across social media platforms and blogs.

Blogging involves QUORA as well

LANGUAGES KNOWN:

English, Hindi, Marathi, Tamil and Basic Dutch

Declaration and Signature

I hereby affirm that the information in this document is accurate and true to the best of my knowledge.

Place:

Date: Signature



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