Laurel L. Ritchey, SHRM
LinkedIn: https:// www.linkedin.com/in/laurel-stokes-phx
**** *. ***** ***** *****, Litchfield Park, AZ 85340
Over 20 years I have established my credentials in Human Resources, Operations, and Marketing. I have solid experience in full cycle recruitment and selection of senior management positions, managing and supporting other managers, guiding their professional development resulting in improved work relationships, increased morale, greater individual productivity and retention of key personnel. I have evaluated human resource management training needs, organized and conducted training sessions to management. I have performed investigations, written evaluations for improvement, resolved escalated associate relations disputes and was relied upon to make recommendations to leadership regarding senior management terminations
Marketing Director Mar 2018 - Jun 2018
NW Distributors, LTD - Vancouver, Washington
Developed, Designed and Implemented all marketing including all Social Media Marketing (SMM) for company and wine partners.
●90% of idea approval rating. Self-implemented. Expert at Client relations with internal and external stakeholders.
●Used expertise gained in HR & Ops positions to reach wine partners and vineyards in both tactical & strategic ways, resulting 30% increase in sales, while utilizing excellent verbal & written skills.
Owner – Fine Wine & Friends Dec 2012 - Jun 2018
●Created new business promoting Left Coast and International craft wine, beer & cider. Personally created 100% all logo & branding materials, Negotiated 100% purchase agreements. Secured 100% required State and Federal Liquor and Tax Licensing. Secured All Vendor relations with all local and national wine and liquor distributors.
●Increased sales over 100% in 3 consecutive years.
●Created 100% of social media site to generate use, brand loyalty and enlarge customer base.
●Relationship building by announcing events online & hosting tasting parties. Company sponsored fundraising events for local cancer services & Veterans.
Sales Sep 2008 – Nov 2012
Evergreen Wine Cellars - Vancouver, Washington
●Increased sales 35% in 6 consecutive years.
●Educated clients & customers on Vintners, descriptive terms, decanting & more.
●Established close, sustained relationships with Buyers & Vendors, by utilizing Human Resources behavioral skills to facilitate communication. Coordinated & setup special events, tastings and Regional Wine Festivals to promote Store.
LLS Human Resources Consulting – Independent Human Resources Consultant Aug 2006 – Aug 2010 Independent Human Resources Consultant - Greater Los Angeles Area / Vancouver, Washington
Provided consultative, business partner relationships aligning business needs with HR processes for small businesses
Wrote Policy Manuals, Employee Manuals, Full Cycle Recruitment, Succession Planning, Employee Climate Surveys
Wrote and Managed Performance Management (360 Reviews), Senior Management Recruitment and High Risk Terminations. On Boarding as needed.
Managed Sensitive Employee Relations issues on a case by case basis, representing employer on EEOC, DFEH, ADA claims with an 80% win rate. 1:1 Counseling with Management and Staff. Additional Services offered were: Annual Required Training. Human Resources Information System (HRIS), Leave Administration, Consolidated Omnibus Budget,(COBRA) Talent Acquisition (Recruitment), Affordable Care Act, (Medical Benefits) New Hire Training, Firing (Terminations), Offboarding, Writing of Offer Letters
Vice President Human Resources May 2003 – Dec 2004 Finology, Fn7 Management Los Angeles, California
●Designed Human Resources Department from the ground up leading a staff of 4 professionals.
●Wrote and implemented all policies and procedures. Designed and implemented programs for Finology's customers, inclusive of, Policy Manuals, Review Systems, Bonus and Compensation Programs, Budgeting.
●Recruited, interviewed all junior and senior level positions within the company.
●Managed all Labor policies in accordance with California Labor Laws. Designed and implemented comprehensive benefits program for this start up organization.
Senior Regional Human Resources Manager Jul 1998 – Apr 2003 Maritz Travel Company - Woodland Hills, California
●Responsible for all Human Resources activities of the Region (West coast through the Rocky Mountains) for more than 1500 employees. Reduced recruitment cost 50%. Increased Retention 68%.
●Heavy Employee Relations, Multi Location. Crisis Management (9-11, dot-com boom/dot-com bust), Problem Solving for Company and Client. On-Site Labor Risk Management, Investigations and implemented solutions.
●Internal Employee Relations Survey scored 8.75 out of possible ten.
●Member of Senior Management Team with deep experience in recruitment, training, EEOC compliance and risk management. Defended company in EEOC, DFEH, ADA, Work Comp Claims with 89%-win rate and turnover costs by 40%.
●Multi Location Management, 50% travel. Balanced each office as its own organization. Wrote and Implemented California Specific Policies when differed from National Labor Laws.
Senior Human Resources Specialist, Employee Relations Aug 1996 – Jul 1998 Washington Mutual Finance Co - Chatsworth, California
●Deep experience in grievance, harassment, discrimination investigations and responding to DFEH, EEOC, and ADA claims.
●Conducted employee surveys, analyzed results, created results report and briefed senior management.
●Performed duties of Executive Recruitment, Counselor to management and staff, analyzed and reported on turnover issues to management, and briefed all new changes to compensation requirements.
●Established plans for all levels of professional development for 22,000-person workforce and specifically tracked and trained management candidates. Call Center Environment for Loan Services
Regional Employment and Recruitment Manager Aug 1989 – Aug 1996 Macy’s
●Recruited, hired and placed exempt and non-exempt personnel at 14 locations. Head Recruiter on College campuses for Executive Training Program.
Directed an HR staff of 8 people, in an HR Call Center Environment. Provided training in turnover tracking procedures, EEOC compliance, advertising campaign designs, employee relations and benefits.
●Proven record of handling payroll, safety, manager/staff counseling, & monitoring & reporting on quarterly review.
●Other Positions held during tenure with Bullock’s / Macy’s: Executive Trainee, Benefits Coordinator, Assistant Human Resources Manager Crisis Management after Northridge Earthquake.
BS – Northern Arizona University, Flagstaff, Arizona
General Sales, Merchandising & Related Marketing Operations, Minor: Business Administration
Alpha Omicron Pi Fraternal Organization - Pledge Class President – NAU Alpha Omicron Pi
– Chapter Relations as Alumni at Cal State Northridge, San Fernando Valley, California
Mentor, Homeless Youth Connection