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Creative Director & Head of UX

Oakland, California, United States
November 18, 2018

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*** ****** ***.; PIEDMONT, CA *****



It’s a question I ask every client, every stakeholder, every CEO, every person who wants a unique creative solution. What is the one thing you need the person to know? What is the one thing you need them to do? When we answer these questions, we’ll have a piece of creative that really delivers.


It’s what I bring to every problem I tackle. It really doesn’t matter how smart we are and how smart we think we are, we need to make sure that a person not steeped in what we’re trying to do can understand it and understand it quickly. CREATIVE AND UX.

It’s the combination of the two that makes a fantastic experience whether it’s a product design or a marketing campaign. I do them both because a hybrid stretches across the entire business. WHERE I’VE BEEN

TURNITIN Creative Director & Head of UX

• Joined as the first Design Leader in this global SaaS Ed-Tech company

• Managed people across geographies with direct reports in Oakland, CA, Pittsburgh, PA & Newcastle, UK

• Rethought onboarding new customers for quicker access and higher usage

• Led the a cross-functional team to deliver the first ecommerce process for customer purchase

• Led a visual redesign of the core platform for ease-of-use and simplicity MODRIA Creative Director & Head of UX

• Designed their first mobile experience for iPhone and Android

• Wireframed and prototyped a completely new onboarding flow for customers to self-serve

• Redesigned the desktop product for simplicity and efficiency 11 MAIN – an Alibaba Company Vice President – UX, Marketing, Merchandising & Creative Director

• Led the user experience and creative development for the launch of a new consumer marketplace

• Built strong relationships with Product & Engineering to facilitate rapid deployment of designs into features

• Increased Time on Site and Page Views per Visit while drastically reducing Bounce Rate

• Eventually, became leader of Marketing and Merchandising departments while building a User Research team KANE & FINKEL HEALTHCARE ADVERTISING Vice President, Creative Director - Interactive

• Spear-headed a retooling of the Interactive and Creative departments

• Led the creative development for the successful launch of a new cancer treatment to market

• Built teams that were more digital savvy while raising morale at the same time

• Created SEO and SEM teams within the agency and managed those resources Tom Walter 408-***-****

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LIKELIST Creative Director

• Led the development of the brand and entire user experience for a start-up website local-social product

• Designed and launched company’s first mobile application

• Managed internal and external creative solutions for product development and marketing programs ONGO/TOKONI Vice President – UX & Creative Director

• Led the development of the entire user experience for a stealth start-up news aggregator product

• Delivered full creative solutions internally while managing outside resources

• Participated in presentations and sales “pitches” to prospective investors BOOT STUDIOS/WALTER CONSULTANTS Creative Director, Founder, Principal

• Created my own consulting firm; Bob Holden joined to create Boot Studios

• Developed brand alignment exercises to achieve brand integration across communication channels for various clients

• Clients include: WANdisco,, IronPlanet, Lending Club, Great Schools, WiserEarth, Brilliant Earth PAYPAL Creative Director

• Led a team of visual designers and content/copywriters built the team to over 20 designers and 5 project managers

• Instituted processes to enable weekly publishing to PayPal site (reduction in time from six weeks to twice weekly)

• Completed two major redesigns of the PayPal site for user segmentation and audience targeting o The overhaul of the Merchant Service page led to a 30% increase in lead generation

• Oversaw, with Brand Management, the development of a new PayPal logo and accompanying guidelines

• Managed budgets totaling over $1million for outsourcing to agencies and freelancers EBAY Executive Creative Director

• Led a team of visual designers and built the team from one visual designer to over 20 designers

• Developed top-notch creative for both the marketing and product organizations

• Led the creation of Home Page marketing placements that defined on-site consumer product marketing

• Participated in eBay’s major site redesign, a 2 year project, culminating in an overhaul of all of the major pages

• Developed the first macro-site for the eBay Marketplace: eBay Motors

• Instituted a “creative brief” online request ramped up number of completed requests by 200% in one year CKS INTERACTIVE/PARTNERS Senior Art Director; Occasional Copywriter

• Developed the look-and-feel for major websites including: o eBay (a redesigned home page after the introduction of their new logo) o Prudential Insurance (their first web presence)

o Mazda (an online adventure)

o Silicon Graphics (to coincide with the release of the “Lost In Space” motion picture)

• Concepted and developed breakthrough creative campaign for Xircom modems revolving around their competitive advantage of not requiring a “dongle”: “Doesn’t Suffer From Dongle Envy” EDUCATION

• California College of Arts & Crafts, Oakland, CA; Bachelor of Fine Arts

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