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Art Director, Designer, Retoucher

Old Bridge, NJ, 08857
November 21, 2018

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Digital Divas Creative Media • NY, NJ Jun 2006 – Present A professional creative media service company creating contemporary visual art for the Greater New York, New Jersey, and DFW Texas areas and wherever the world-wide-web will go. SERVICES

• Photography - Wedding and Event, Portraiture, Fashion, Commercial and Home Goods.

• Design - Advertisements, Graphics, Logos, Branding and Event Albums.

• Retouching - Portraiture, Fashion, Jewelry & Home Goods. CLIENTS

Waterford-Wedgewood-RoyalDoulton, VeraWang, EK Success, Gerber Foods, Two’s Company GLOBAL ART DIRECTOR, DESIGNER - FREELANCE

Waterford-Wedgwood-Royal Doulton • USA, UK, IRE, AUS, JAP Jan 2011 – Present The leading provider of luxury home and lifestyle products, highly sought after crystal and bone china worldwide.


Global Team Art Director/Designer for the Marketing Dept. of Print Ads, Packaging, Retail Signage, and Web Art.


NY Times Square New Year’s Eve Ball, Bloomingdale’s, Macy’s, Neiman Marcus, Belk, John Lewis, Harrod’s, Myer’s, L’Avenue, Avion Tequila.


Tracy Locke • Dallas, TX Jul 2012 – Feb 2016

The Next Generation of studio services. A full-service production and digital solutions partner to brand marketers at all levels, from boutique to Fortune 500. RESPONSIBILITIES

Digital Artist of Print, Web and Digital Signage.


Samsung, T-Mobile, PizzaHut, 7-11, 24HourFitness.


Two’s Company • Elmsford, NY Oct 2006 – Dec 2010

The leader in B2B home and fashion accessories.


Design, retouching, color correction and file management of all images and production for in-house catalogs: Two’s Co., Tozai, Fashion, and Cupcakes&Cartwheels. CLIENTS

Mindy Weiss, Bloomingdale’s, Bed Bath & Beyond, Crate & Barrel, Pier One, and Specialty Boutiques. LISA CERRETA

IBorn LISACERRETA@raised New COM Jersey. 214-***-**** Art Director, Designer, Photographer and Retouching Specialist. Over 10 years of experience Art Directing and Designing for B2B and retail companies in luxury home goods and Fortune 500 brands, including Waterford-Wedgwood-RoyalDoulton, Two’s Co and Digital Divas. I have Art Directed and created ads, packaging and signage for use in the US and global retailers for WWRD. Designed and Retouched over 100 catalogs for Two’s Co. Retouched photography for major brands like Vera Wang, Monique Lhuillier, Samsung, Pizza Hut and 7-11. Believe that strong concepts, smart ideas, and great planning are more powerful than unlimited budgets. DIRECTOR OF PHOTO-EDITING

The Coastal Group • New York, NY Sep 2001 – May 2006 All-in-one B2B Advertising company for Branding and Marketing. RESPONSIBILITIES

• Assistant to the Film Photo Editor Sep 2001 – Nov 2001 Shadow Film Librarian in all daily responsibilities and assisting with workload.

• Photo Editor (Film) Nov 2001 – Oct 2003

Overseeing the handling, reviewing the quality and viability of all images from Advertising, B2B, Retail to Websites. Film Librarian, Liaison and Coordinator to all departments.

• Post Production Associate / Graphic Designer / Retoucher Aug 2003 – Apr 2006 Press Check Advisor: 4 ColorProcess, Spot, Web and Sheet-Fed printing with close involvement with Printers and Separators.

Building mechanicals; creating style sheets and copy-editing. High-End Retouching and Color Correction of all Advertising Campaigns, including: Models, Major Jewelry Ads and HomeGoods.

• Director of Photo Editing (Digital) Oct 2003 – May 2006 Director of the PhotoEditing Department. Overseeing the handling, reviewing the quality and viability of all images from Advertising, B2B, Retail to Websites. Image Librarian, Liaison and Coordinator to all departments.


• Created one of the first fully digital photography salons.

• Radically improved and modified digital formats and processes to increase the quality of production and to ensure that all standards were met.

• Reduced photography costs and improved the production times by over 20% with better planning and communication


Murray Feiss, CBK, FourHands, LampeBerger, DavidYurman, WWRD, Vera Wang, LillianAugust, Artistic Tile, Two’sCompany and CharlesSadek.


Fantasy Fountain Foundation Sculpture Studio, Apprenticeship 1994 in human and animal anatomy sculpture by World

Renowned Artist - Greg Wyatt

School of Visual Arts, BFA in Photography and Digital Design 1999 Canali School of Design, Advanced study in Graphic Design 2001 Bergen Community, Certificate in Graphic and Web Design 2004 Mid-Atlantic School of Professional Photography, Advanced study of Photo-Journalistic and Portrait Photography 2006 MAC/PC Platforms.

Adobe Creative Suite CC - Photoshop, In-Design, Illustrator - Concept to completion. Microsoft Suite - Word, Excel, PowerPoint.

Photography - Commercial, Fashion, Studio, Event.

Design - Print, Product, Packaging, Fashion, Visual, Branding, Logo, Web.

LISA CERRETA 214-***-****

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